FTDR - Earnings call 1 2023

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Operator

Ladies and gentlemen, welcome to Frontdoor's First Quarter 2023 Earnings Call. Today's call is being recorded and broadcast on the Internet. Beginning today's call is Matt Davis, Vice President of Investor Relations and Treasurer, and he will introduce the other speakers on the call. At this time, we'll begin today's call. Go ahead, Mr. Davis.

Matt Davis

morning, XXXX thank Earnings Good Frontdoor's for operator. Quarter First Conference you, everyone, you and joining Thank Call.

Ross. Chief Joining and me Officer, Frontdoor's Chief Chairman Jessica Financial Executive Officer, today Bill Cobb; are Frontdoor's and

and Let me we off more there Investor Day our in detail and which you about in will during March, found today's which that call. Relations be and a slide referring release presentation, today's are be presentation at be the our press can early strategy coming section Day back is by start on during reminding that lot used our investors.frontdoorhome.com. to we is located website, company Investor will The Investor of call Frontdoor's the

about in new frontdoor.com, you our at and App that app detail our mobile download Google brand and in can the on Store Frontdoor also There's new Play. additional

presentation, this differ forward-looking otherwise. result today, risk the obligation with for such future All to and statements whether to statements. X, uncertainties, Risk explained stated those company our new of Factors made are filings forward-looking risks no like the by various risks to cause a to May related or remind section on which contain required forward-looking statements in discussion today. here discussed a in of may update from I'd of detailed statements, as the factors more in webcast undertakes and the could events that information, the uncertainties company's our the except actual you as forward-looking SEC. statements. refer statements subject law, Please and are to any as of and detail and to results X Slide materially filings are As These These call

financial reference also throughout non-GAAP will certain today's call. measures We

to the included release non-GAAP order financial presentation GAAP measures appendix have our and in assist the measures performance. you press in terms these and of understanding to financial better of reconciliations most the definitions these financial We to comparable in our

call opening turn Bill will for to over I Cobb now Bill? the comments.

William Cobb

and morning, Matt, good Thanks, everyone.

of Before address we call, our the quarter get outlook. earnings into I our XXXX wanted first full details year to

a raising quarter. Let full we me quarter, to year It's not had early XXXX we our clear, not this time. is be first outlook will too tremendous after our outlook raise to while one just at be do that. It our practice

much are We into season, higher our heading which has peak summer typically claims.

Additionally, and from results SG&A quarter our around timing benefited favorable financial first spend weather.

of too remain challenged, to On the assess early revenue still the is and revenue Frontdoor our go-to-market brand. channels it side, profile our new

jump advancing on So to laid the at X web with our are pleased report that, am we in Day Investor our deck. March. that making let's that out strategic I of good initiatives into Slide we progress

financial first hold. moderate, I take are our As as are significantly were expand to results our margins initiatives We continue better flowing mentioned, our prior beginning actions Cost just pressures than gross through. improvement to expected. quarter process and saw pricing

basis points XXX For a XX% the quarter. rose increase in to utilization, first drove example, significant high preferred a contractor XX-year in we which of

Additionally, contractors, at our where we in sourcing continue to more size enables replacement us substantial parts to make equipment for larger a and progress discount. our purchase

maintenance one-stop in things or in direct-to-consumer And our increased launched home shortly. also we detail all which and April, app We DTC for repair. cover will our demand, more I Frontdoor,

throughout continuing in our delivering look year, progress forward we While we the and to it XXXX. on we the early what of rest do, would remains said we are

an in through at Now which new We we homes. differentiated expert really homeowners we April. to offering In chat believe will offering let's I that Day. where app was detail Investor their the that Slide repair with in Frontdoor revolutionize maintain our will turn X, short, new have the and feature, our launched reviewed how the cover video

Our supported an and innovative launch marketing campaign. about talked this with team has

you of have our fun compelling already seen Some digital and probably TV spots. and

Our League opening week. Garden NFL & such Home Major robust Baseball's also several TV and leverages as week, strategic marketing partnerships, Draft effort

will have box Frontdoor also a That We brand through country mid-summer. across happen of will with program doorsteps Amazon, millions our land which the the customized on design.

All of these efforts are working.

with times. X forward look next for we has of quarter. downloaded the very But the details launch app our been Since ago, downloads. sharing are We more weeks now to over pleased now, pace XXX,XXX

download content, year. discounted services. no introduce video free chat steeply everything including our Now At video way can to product the with also our and X, and to reminder available pricing and get rich product maintenance expert. with serves which encourage the Prime. per where includes upgrading app Prime and a Basic a products includes Slide in member financing repair robust more turn They videos. great access of get It's plan, year, offering, also and HVAC per a at Frontdoor an The tips home cost as quick let's Frontdoor product is to the to consumers special $XX Frontdoor free lineup. but one members X offering, chats systems get on basic free

and try haven't If for out to so, you the I done it encourage already download you yourself. app

details. go more also can to for You frontdoor.com

offering. both, with delivery Frontdoor a brands. rather a This our is la AHS moving are Frontdoor services channel Now the service services Pro, carte available and on-demand to Its consumer-facing than home pricing. through

the revenue could about largest excited be Frontdoor of new in one growth very brand. Pro, the potential for which the streams are We

this expectations Specifically, we about upgrade far exceeding HVAC extremely offering revenue are optimistic our that is year. our so

and X, repair reinvention product will an appliances Shield, It do and to this our with home homeowners the Prime, under Turning additional the is our goal at It's coming one-stop is convenient need Frontdoor an we Premium the for month. upcoming cover homes. make HVAC it American membership coverage. of systems of Basic -- $XX option Home the and and Premium be that includes shop an June. service plan maintain to Frontdoor annual today benefits per to all out will in plan. for that starts easy, everything same Frontdoor Premium their Pro and that Slide our

For it make app. members, is requests premium to service through the easy

For $XXX. a payout item, we a of flat be covered will of will fix provided the with the or $XXX, fee service member

the transparent In better of HVAC costs. payout us those who a elect to This case while coverage, $X,XXX. digitally for the and allows enabling predict process be enhanced will more experience,

them members prime premium to discounts will payout, work appliance. for their of mentioned. Additionally, includes replace the a all with This or system receiving we previously

channel. will Shield, Home turning Slide update a I American starting on provide business Now X, to the where DTC with

that a have on engines, growth are we this Shield our while on get efforts channel we X American are brand. as Home new us. First, platform growth. back customer are to as focused and to the positive growth equally for redoubling DTC I clear launching tremendous been been we And want it to has challenged has Frontdoor growing be recently, we

In fact, the really the of recent has team our been main decline. digging into drivers

it While the team near-term identified issues body an work, impacting main has X demand. ongoing of is

The first main issue is price.

getting the to home to significantly This levels. Over with back the we our past done response was price service inflation. of historical gross margins our plans in year, goal raised for

go-to-market and this market analysis inelastic showed As our new deep that might category for on not be the price environment. bigger that in dive, our the consumers part channels had impact a of as

by renewal channel have the the stronger-than-expected we second other been our the as our have is impacting improved. surprised elasticity pleasantly On main in near-term renewal rates issue demand. hand, Inflation

go-to-market that our comes costs, rising strategies. seen creating on impacted have behavior. media We Further, higher inflation additional sentiment pressure consumer and has with inflation

you to new at response have have In our these Since learn findings, explored Investor spoke our Day, we attract test strategy. and recent members. strategies new continue discounting discounting last DTC better we to to and pivoted how we to

learnings year trends, pleased we these with these to and While our want of more expectations. sales adjust results we DTC full before some are see we early

to steps Additionally, we have improve conversion. also taken

original plan the are the do operating demand. generate. This more we We to main our in such improve XXXX efforts efficiency. AHS. impacting leadership third DTC issue efficient marketing reduced center converting through spend and our marketing DTC This is done marketing spend is for We as at upgrading training. call near-term becoming overall was had demand

increase effectiveness, initial decided our are we better to to compared seeing spend that in Now marketing XXXX. our plan we have

work sales. continue the optimize are year. to are throughout we marketing in remainder near-term decline to of the the We DTC actions the Those will taking also to address

to continue will we as well value of branding term, and the as Shield. Home enhance Longer marketing American

differentiate Specifically, and further our we need to competition. the over promote products

value our optimize are and proposition with work we We also segments. our refresh consumer key continuing discounting as pricing to

to low drivers team at and over Now turning which point, to sales updated and market. for a Realtors the X.X sell accountability a plans. of XX% The home more balanced of dashboards. transition our our is X.X period. months Slide sales the improving it market-level annual and on existing to one delaying service conditions, real year National channel. market of March or Association decline estate remain data home sales is adjusted usage a focused levels of But Inventory prior rate remains main homes X the of to supply, this buyer million only challenging seller through market the Regardless and

Slide XX, and to renewal channel. our Now turning

customer increased first XX% to targeted a in retention price the rates XXX in XXXX. actually realized points As mentioned earlier, Retention basis coming of I despite rates than are expected increase in XX.X% better quarter.

that our is existing pricing dynamic are shift still our value a find driver, While increase customers in. channel mix strategies clearly tremendous price a delivering

also to drive We work to continue renew. improvements to on members process

to in XXXX. in are great a off closing, we start Now

hold, expand results efforts. our as We continue pricing to actions take as continue headwinds process expect and our improve XXXX moderate our to over improvement we to financial prior inflation

As at growth come. on that segments years the now focused that for engines consumer our to business have drive we will I Investor X told are different you Day,

I financial will results. review Jessica? to our the over call turn to now Jessica

Jessica Ross

statement, XX% by quarter results. at Please first revenue and the increased XX, versus turn than which Slide good our financial X% prior increase Bill, take morning, Thanks, our from in to top of first more driven and quarter XXXX the everyone. you to decline X% offset year $XXX period where a price, income through million, I'll a Starting volume.

I'll Slide where by XX, our review to revenue move let's channel. Now

revenue due taken from year versus realization of to increased derived prior customer First quarter actions period renewals XX% year. last the pricing

the a decline continued strong home sellers in First decreased period, versus the revenue reflecting to market. year due number the XX% sold service plans year prior real of estate

year due covered Bill prior the versus X% period decreased revenue to DTC earlier. items the year First

let's quarter in This profit to was profit gross our a increase Now primarily $XXX to the XX%. to point margin Slide in increased profit XXX-basis for million of $XX gross well slightly turn than better by XX. lower expected The driven million. resulted cost Gross as driven requests the realized favorable per as a of came X%. pressures, number at inflationary moderation by in service our price, cost weather request higher as improvement service

made have mentioned assigned by we first also gross improvements of XX%, Our to the preferred XX-year as our quarter profit business to percentage of a earlier. such points Bill the basis as we to jobs operational reflects increasing high contractors XXX

initiatives team continues drive and improvement management as sustainable to be focused on such operational for this excellence Our our shareholders. margin to

quarter On $XX the first see as $XX increased Adjusted margins $XX Slide million. you'll higher of income $XX net favorable that result increased million. EBITDA to the SG&A XXXX over period million of Adjusted gross to million XX, expenses. and million timing prior in year net to $XX a income improved of $XX million

primarily $X million per inflationary driven Let's table more million improvement had service at of slightly decreased in Starting $X the favorable claims year-over-year costs by provide million development, adjusted move the quarter, of and a favorable revenue first [indiscernible] and in XX, we of I'll for quarter requests $XX cost lower first Slide the top, by offset to the pressures. Contract EBITDA. member on context number conversion.

in number requests. costs service quarter, result as costs the net first driven million a Sales And interest increased a lower Customer by interest rising deposits. the decreased quarter, by $X in to channel. driven the and increased finally, and cash marketing service of investment efforts income million on $X million grow primarily direct-to-consumer $X first of rates

improvement. process to between first [indiscernible] margin favorable adjusted split cash review as our and now execution Slide flow. SG&A well quarter EBITDA gross costs first our a of was record Please summary, continued a as XX for quarter turn of In

for can is Net from cash cash for working investments million capital. cash exceptionally for comprised financing cash XX, ended by activities million strong as which payments. $X cash in investing capital was was our was in XXXX $XX earnings activities generation XXXX, quarter was provided XXXX Net $XX from adjusted the capital used million comprised technology. provided debt used X primarily March related X X million primarily driven charges activities period. of and and to months for March seasonality of for million Net for expenditures months an noncash ended from working Cash comprised was XX, the of primarily $XX operating in provided and the was March ended first months XX, $X be

On additions, was that cash free Page X see you as $XX property for activities, will net flow, March less the provided months ended from XX, our XXXX. cash XX, calculated operating million

year. We free approximately of are full for the projecting $XXX cash million flow

of to We the existing million our have growing in strategy to our our is our a in cash along March. repurchase with message that cash. in our approximately cash net in business, was with main $XX it unrestricted of ended call Day intention to cash million million the capital remains program this The financial I comprised first want This share is on of $XXX through we Investor confidence million. quarter restricted deliver unrestricted solid $XXX of at allocation our return shareholders covered assets position, $XXX and in XXXX. detail and I

turning my prepared the regarding I'll Now the XX. second for thoughts Slide remarks quarter XXXX. to and our year outlook full conclude with financial current

$XXX to channel. quarter and real offset decline million revenue within XX% decline range $XXX low increase XX% in reflects channel to a We the renewal the nearly in a This be partially roughly revenue a DTC million. expect our channel, second a double-digit in the estate by of

margin. result from that is year outlook quarter higher and spoke a ultimately invest gross expected in SG&A an the prior between in meaningful Second $XX of increase $XX includes brand increase range adjusted million, This a EBITDA about of as earlier. new as we million $XX Frontdoor to period million the Bill

our Turning to full year outlook.

XX% to $X.X assumptions The full are and billion. in the in approximately channel, low a channel DTC renewal channel. a We revenue real decline XX% maintaining billion year the in revenue range of decrease double-digit nearly revenue the our $X.XX estate growth include

offset We price, currently we are seeing a will that from which higher XXXX. continue volume. than more to decline than inflation growth from Note we higher for expect approximately lower XX% in X% priced what

We also in single and outlook to upper year gross XX.X% margin in be count our benefit XXXX. of member We the slightly expect the full our This home XX%. plan digits decline raised prior to pricing profit mid- service to reflects between on in members inflation And the the through to actions flowing a approximately per average moderation a down request also be cost that and will of mid-single-digit will service This inflation. requests basis. million. approximately X% range of service assumes number X.X

to full Additionally, quarter sales. marketing target from to related American by in investments year we increased SG&A for $XXX our $XX million million range between million. is spend now $XXX Home and increase last This

year. reflect marketing to our However, efficiency, to compared improve working we lower and outlook marketing AHS our are continues to prior current spend

marketing outlook brand. spend Our approximately Frontdoor million the assumes of launch associated the $XX with of new

approximately range includes expense to million interest of $XX Based million on income. million. these compensation year our $XXX $XXX million and updated This adjusted inputs, EBITDA $XX full of be stock we maintained between and

as between and other evaluate of capital weather the full half monitoring we're rate are SG&A to approximately $XX and the year million tax investments, We annual our we finally, $XX And be effective variables the carefully back XX%. year. million to expenditures projecting range and inflation,

to long-term [ In items from and We quarter timing actions towards business continue through, in conclusion, as foundation the benefited cost invest several building our to we remain results strong related we a first continue we delivered moderated confident as future. as pressures favorable pricing flow ]. in to our strong outlook

over now turn the Matt to I'll questions. back that, for With call

Matt Davis

Jessica. Thanks,

the we've may you questions. that As open question-and-answer any the guidance during you encourage Operator, that limited the please a outlook is have, but let's provided. for reminder, line note to questions ask we to session,

Operator

question of [Operator Instructions] first Cory from today Our comes Carpenter for JPMorgan.

Cory Carpenter

I brand question one had American one and Home on on the question new Shield.

the And most about For Frontdoor, engagement just the X the with Home an then give the how could those are are? the on seeing talk American steps where with? just who just with downloaded next American engaging us thus brands have your you and consumers side, what update on on you what the you're -- Shield under Shield, are app, features it could service consolidating you far, Home

William Cobb

Cory. Thanks, right. All

those, in else. with Let me of anything take and both please weigh Jessica,

of right a we're new brand. launching terms the is in engagement, So -- get now to goal

the people then to and So register access it, goal download try brand, get video is to here chat. the our

So I'm to specific going details everything. not go numbers about into the and

we're of saying in feedback rave chats we've But what in the -- experience And lot side played experts has are on have to it's hired ourselves. mean of it's user done is we the reviews. -- excited. the handyman company have have I have group consumer company. I found and to experts we that is the They're that trades the the key of real and hired energized, even video -- a culture here they're the changing all getting the our and us really keep The

that So something overdue, a confident on that talking this I've when reporters, a something this interest, that's media done this very bunch interviews like to like I'm approach. of of is that are you to have how and consumer with this, have things interest we're about product, the long user a with been experience person,

come more the second So quarter. to in

of OneGuard along. the to with overall brands, moving and -- or terms managing or Nothing the AHS that's In the the Landmark report. really consolidation consolidation. We're

are moving AHS those We into markets.

that's So for to run years. do, -- but couple renewal going to we because of to take This going products. out a have it's while something is a

really it's on good about to executing the way point, the but this feel report. team on I this. is Nothing -- track. So at But

Operator

question next [ Maxwell Fresher from ] comes Our Truist. from

Unknown Analyst

some some for expectations are I recession, if of front was more And or wondering specifically, mild what and head color [ I'm your for into sort calling in service? consumers' could today. if appetite provide the a subscription prime we for around ] more Mark you

William Cobb

Yes.

When chats. discounts that are get HVAC think the has video financing. talked also upgrade I basic, it around flavor There available I what on It is you you about. X from systems.

We chats. have special member video the in pricing to addition

very So someone that home you and the have environment repair I help your because could $XX, is doing play in issues something that actually going knows a the be to various whatever they're on -- in recessionary get this who what think your and too. well might you're you for side, to

an system. a having have that's what deal whether had pride new estimate We've do to gotten not. a calls. versus go they we've on people service We've where really they've want good tell that through experts had situations -- called themselves them and the had on the some calls in problem or where to spot solve our other on, the And experts

quite So lot are I are the to the for is think and get a as really with see here going engage where value there this brand, and elements with they more high. people people more of app that the

I But being future. well think part trying That's obviously, to that is So very in do I reason impacts. why to outlook. -- of don't all think very recessionary the on figure the cautious going this the play our we're out product we're

Jessica Ross

Yes.

consumers the one of And other home things products. recession, the the services another heading though, offering. is is discount of additional into think which a on deal, I prime I are benefit I'd looking there, think the of for the best one add features and

Unknown Analyst

do channel? think in see if like a that lower cutting a real Also environment, Fed estate staying starts rate we'll recession the boost you rates on the in the topic,

William Cobb

going are the estate that's that I'm mortgage so. I It's -- mortgage rates on pretty happened. real think clear would come rates down, channel. an to impact not as because would having I mean,

macro really give is I of that, a will now, real that do suffering think right which So the estate, boost. environment

your think is premise So correct. I

Operator

next Zaffino comes Our Ian from Oppenheimer. from question

Ian Zaffino

would the be, guess I the side. Great. DTC on question again, Okay. really

and gave are actually I Like, or I that against price last you on, let's you And price DTC, focus versus expect up DTC if price should the is, what when what we from volume guess there? thinking how given say, Just you know actually think don't really you a taking expecting that in year. question bumped retention your that the hit know elasticity, elasticity? us do lot just about I you're And versus was of forward. going is

William Cobb

take I'll part, So the first Ian.

I -- I commentary, it. as looked hard my we've think in is our that in said something, this at

been had I -- certainly think rapid tough year. there given We in to we've been a situation. raise the it's last faced costs has increase prices that

I is QX. on so our So we we're feeling aggressive against we're we're and early that X But discounting or more about why good talk sales on more about been that. that weeks we'll up and think trends, which that. strategy the pivoted And in into that.

obviously, think Ultimately, something refine. the do continue that we we efforts. test driven it's to So keep where That's by this feeding company I best And our really side. funnel. and to have renewal is we

work trying hard our been on bring seen the what is So rates. notwithstanding that's increases our in we price marketing in renew pleased on I members able people teams with thing product can, will getting the continue to teams, margin, terms with if effort, we numbers, I'm as you to to our as to we've at in our the really of renewals the but will, many by think higher done a do, teams, work not digital tremendous technology, being our

happened the the within the improvement situation that company. efforts So I'm executional with has really and process pleased

to So important, renewals continue how as always feed we're most funnel. that we be but going can to as are only good

Jessica Ross

low Ian, is the revenue decline on a just directionally, increase we've the BXC that the for going and Yes. double-digit given priced year. be to channel, And the details, in overall largely

Ian Zaffino

less Okay. you But kind maybe imagine take and of Or were track have better the would then I numbers giving. you basically, price would similarly would to DTC volume? overall basically

Jessica Ross

Yes. Yes. That's...

William Cobb

strategy. discounting of Yes, say pivoting think I when part saying we're we're we our that's what

Jessica Ross

Yes.

Ian Zaffino

be X%. trying that? conservative the you're other you still you potential I just inflation. guess Is question you cost your in about better Are think be saying for a to there Perfect. come when than And on then would to pressures?

William Cobb

Yes.

came right is nearly a situation. had favorable about number right We at X%, and conservative it talked as I I the to QX some guidance year situations in X% over comfortable ago, think we're And with with think, during The -- like but the the given been that we in where like. since the general. X%, you. took the Jessica weather we've give

Operator

next Patterson of KeyBanc. comes question Our from Justin

Justin Patterson

Great. Two, if I can.

to of service go call wanted of of terms sounds doing adoption just results solving terms down cost-to-benefit? in do to I there a room just early It you cutting video distance. you First, you the How more calls, think you're some that back level improving like more -- seeing from commentary. have do in have nice much and seeing the

then byproduct Great more more And do second with around that just say, question number? ] just XX-year that less requests there? a the How just inflated is there. [ progress preferred is a you have period, the service Or contractors. to we high of, of room much the think go

William Cobb

Yes.

the weeks calls, really, and weeks of a all, early on So really X -- days. X The video couple we're first of positive. in very indications are

that that's work continue going So to we're on. to something

people. free. point to out concept. this is that the mean, we and gotten it catch. much catch? It's want does new a -- there some no is I piece I What's is have other The How

some for in. this settle to to going it's So take time

is built I think great song. talked about singing talked campaign, as about, with all the the I I people awareness stuff. marketing we've This

they people expert complete user the understand confident going we're but user is chat where take it this calling really down of doing as very, really what get known, pleased experience that repair. is the home revolutionizing with we're the experts as and very and and And the and I'm ultimately an that's with This But proposition, why experience, interest to this is a some in. becomes and the more these time there, pleased this comes video to strength well job comes that's people, the have. are I'm by it from -- thorough to

And piece, do now to preferred to do you you me contractor it? want Jessica, or want do the take

Jessica Ross

think on that contractors. to an Yes, and are watch results we're continue that We're just pleased Evan it excellent there, continuing on to going far. to we're be preferred the initiative. I not doing executing so just and job with team focused

William Cobb

think that. relations help to I do Justin contractor service priorities think though, together us the team the did yes, But the of I though, -- with lower put improvement process enhancing number. really some we that drive request we're

So lot working think right that. things in on a I there's the direction of

Operator

Fitzgerald Our of Fargo. from next question Brian comes Wells

Brian Fitzgerald

the I questions then wanted network. maybe then margin on about tell the favorability to growing And to busier maybe little the also contract year. bit part a to just continue follow up from you contract on on of Justin's preferred the network. that? Anything last piece And preferred specifically get you gross could us at runway into the as the

of against past, in some in you've network to the preferred said act Are up it's the you to balancing think as I bit you contractors but maintain pushing a a grow any other limits there flexibilities. continue of act? feed also there terms that balancing

Jessica Ross

of about preferred $X just a translates gross we've margin, in our contractor X% to think of profit. on on just million change I question -- given kind So your rate

obviously, is So geography. that there and trade by contractor

William Cobb

calls I team a contract building have the is I things found that want we the contractor. that regard think to contractor piece, about getting be on to the is of we're doing awareness Frontdoor, with relations one the with

going be get So our unintended of an efforts that a to consequence the to getting I that where into fold we're better think we is to point contractors more come wanting may here. and

of, think out terms don't I contractor if of a running you in limitation will, that So there's supply.

Like been said, pleased with So that. been I add but on. a very it's we've that's days early nice

-- does Brian? your answered have I that questions, to sure, So make we want

Brian Fitzgerald

right. Yes, that's

Operator

Eric of comes Sheridan question Goldman next Sachs. Our from

Eric Sheridan

X-parter, most channels because the in terms call partnerships there of is sort go a if now sort push I you already. your marketing. early or could, Maybe new as know certain a about excited the maybe which the any of But want reaction that around to through talked you might little partnerships visibility I we've of year on or you're you've efforts the exceeding we amplify on see the where bit it about is or channels into marketing or expectations? got which

marketing about a we we just to And beyond front the as initial the brand as But then once of of environment sort through cadence now half you're the us second, in of you this building year? can in the marketing should you're little how right Obviously, the remind think push year bit we year. how this brand? move move think the through about around

William Cobb

Yes.

Okay.

good Draft in first sitting Kathy And was you and got was this done of a excited your lot because will credit, in weekend the between boxes -- in [ essentially, Amazon team around, it midsummer, will. dropping NFL be weekend was Amazon lot which terms about people if you of draft for downloads. with really us, question, a ticks tie-in a her with branded. give which a ] of we've We're phenomenal lot and of I the a So it time very where initiative, really is Collins

their have of You'll that their we line, And that resonating right really still thing but the box, irony we'll front wrapper well. which to think and whole together. has is around a the logo, people open have Frontdoor. worked that at of door all have your whole the the And brand, obviously it front door about works the

premium to marketing, In about in will effort shift a month. we terms of the begin more to cadence and marketing

month. we -- we is people to move But continue to will we drive driven the more chat with as summer an that interest level the to expert. drive into more the think by So people premium video that will and

a bigger initiative. So our become that of part will

be will a little pointed We time, AHS have same spend down on the much. cut too bit the Jessica increase. might it At out, as

to pretty pivoting that efficiencies. our getting We're So going with We're discounting we're additional good marketing. support strategy.

where So we're good that regard, on I feel headed too. about

Operator

Schmitt Jeff from Blair. of comes question next Our William

Jeffrey Schmitt

that much parts you before claims the the how numbers now helping Can put is sort of on And and behind What any equipment reduce pandemic? front inflation? door or sourcing of cost is percentage versus that?

William Cobb

number you that digging we're Yes, now, right out Jeff. for

Jeffrey Schmitt

And on... Okay. we -- Yes, then one back get that. to come can

Jessica Ross

[indiscernible] Second question.

Jeffrey Schmitt

was quarter, And fourth on related a development like million looking what Okay. to the I'm of million, just felt that think true-up which the be almost And last at, was then guess, I sort quarter, I to? year. $X it favorable for $XX looks in period

related -- So that what to? is million is period what $X

William Cobb

was we demand. than exceeded last We're is that just piece, that, XX%. I in the less correct? year. contractor Is such is So supply because number the Which on up believe high from

On the that. Jessica I'll defer second on question, to

Jessica Ross

don't out million. the break don't just We Yes. $X -- we

Operator

have Quarter call Earnings no First now joining you. Thank Call. you concluded. this for time, gentlemen, questions. Ladies Today's and we further Frontdoor's again XXXX At is thank

Frontdoor (FTDR) 4 May 232023 Q1 Earnings call transcript