you, Matt good Davis, morning, and everyone. Thank
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how come executing have of way over last I'm We across functions. the long the year is a and all team proud
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optimizing discounting are strategy. we our First,
are results as and positive been I We into our to that various we coming are some original plan. sales our report higher than have testing discounts in seeing pleased am
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the $XX we now the Home in able made plan. total we we such million are DTC year-over-year to Given When brand the a is This means $XX increase including $XX marketing consumer first brand. our our the substantial up spend that to investment now virtually reallocate compared that marketing on million million Shield Frontdoor has original to are awareness, quarter, on American DTC flat basis. generated
and enhance are our working Now, the exactly proposition to we her so brand know to engage what new reevaluate Kathy update ways. This we team can core longer-term, and is of we improvements, in and AHS speak, more some marketing magic compelling Collins our competitive consumers to to connect which value finding that we to that better to Frontdoor consumers. extensive evaluating bring product here, More conducting brand Home offerings American with research, ways and and as includes consumer need Shield. on come
I'll X turn of Frontdoor deck, where dive web strategy. brand the into let's on to details Now Slide the more
a on Premium. launched quick brand our then, X. Investor XX. the on the We at Day we And Just reminder that Frontdoor we on April March previewed Frontdoor launched X, brand June
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Frontdoor from of XXXX. approximately We are home services now million targeting on-demand revenue $XX our in Pro
Now Frontdoor which success been tremendous driving campaign, awareness. I'd has to to turn consumer like the a marketing brand in
expectations. been times, of significantly As our exceeding nearly today, downloaded original the app XXX,XXX has
the consistently positive received awareness of have feature we Said a my at and rave after on sizable customer with and years we just Additionally, a chat the level new shorter of lower all reviews feedback, timeframe a four in way, I than around a planned. never brand app. marketing, this easy-to-use In video take drove an originally have expert including another like off much and much price months launching. awareness seen
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quarter. to services, working address that monetize a this are by we and sharing next robust more We paid to strategy to we into going developing consumer are forward awareness about where look high
brand. very We new the bullish Frontdoor remain about
potential. Our research do strong need unlocking a validation the number untapped a there just the now shows consumer of The and to of downloads revenue demand. we of is opportunity, job is better significant
outlook an had let I it briefly raising Jessica, to across Before are quarter we full We our strong we performance, the me where hand summarize year board. are. second over and exceptionally
we the headwinds to operational and we do. much trends, saw we have But last work driving On extremely have be gross still are favorable some front, have we cost execution. higher. previous margins improving year to largely The clear, had turned,
at at revenue. converting into has need better While actual app consumer Frontdoor be awareness we tremendous, been downloads to
channel top half focus making On significant get year. as is the back there to track. deep our this improvements DTC front, we in challenges back the well, and are understand the on of into This the
call our to I will Jessica? turn Jessica to the review over results. now financial
