Hanli. I'll two Thanks, those questions. take
on First channel recovery trends sales call has as discussed outlook, sales recovery question healthy. so and quite during just and been now the in the general earnings
new the product and year-over-year launches, activity a would channel XX% in seen sales You as overall consumer pickup we've have well of mainly on growth, recovery. back nearly reported as industry-wide
by may couple terms in channel in retailers quite traffic which seen of the robust structural online terms of earnings have seen in breakdown, weeks. in trends, last major we e-commerce not So, of major results the overall have channel you changes
channel for still ahead, sales as year online us for well so positive core feedback a year, as the channels this well as Our as channels. very trends, from online remain key the
times So points sales. again, the in also our of is stabilized first-half we channel our performance this of have towards definitely difficult once offline year. offline the And the efforts reinitiated since growing
now, franchise we just experience our stores for as on historically also, more focused presence. So discussed offline have Viomi standalone
the retailers, our e-commerce have to and such relation sales to Friendship, And as increase cooperation discussions we're channels, continue overall recognition, of we such outlets the greatly OXO major increase initiated particularly as of to additional in brand presence As to we offline our Gome with points and as plans as many Suning. the Hunan JD in Tmall. leaders, partnerships with of continuing [ph] retail also well through and
terms double the other than But of the franchise so. of sales opportunistically in as offline opens I of next growth continue with So as points or retailers of sales standalone offline point leaders. we'll our to stores. our stores, well more these partnerships potentially as retail the will OXO think to most year as our look optimize be could We additional well over additional structure,
question operating down the on kind of very as Maybe Second is a a outlook few and How's a that the I'll XXXX basis? into and margin for trends one. gross, both break just parts. good as well net
on growth of outlook. our Firstly, kind topline
very perspective, called outlook we perspectives. topline from so remain base generally, a positive is XXXX several on obviously from effect. So One low
everyone was as the of materially by impacted the of first obviously, XXXX, especially quarter So, the COVID-XX. knows, effects first-half
Assuming which effect to around, we a basis still remain base a as there effect. the are result do low of in on expect the situation China this rebound obviously year-on-year experience stable, uncertainties
launches. product new Secondly,
a So branded in since pillars water important products, towards of as new various significant appliances will middle Viomi push discussed, and sweeper small we this believe purifiers, categories then growth particularly the robots. very we form product made XXXX, two year, have the that
well given cleanliness we as towards potential and very helm, So significantly large consumer that with within particularly already quite in new own this trends as leveraging together in to which R&D relationship is theme. our upon growing attractive presence these our increase through have presence Xiaomi, categories two new a we these significant our noted investments existing our believe personnel there markets, do hires, with
of water So, first water detail generation year. in high purifier That we in the sub bit brand of purifiers, purifiers September. pure water and large Tianjin, more series flux, a products initially subsequently, a osmosis series recently product its reverse our next called little launched Super for end this we introduced of double middle water
products So, fourth more year-over-year in in this than quarter of revenues year a on quarter the doubled basis. third branded Viomi doubled the from nearly these and
Several own dust of business. navigated Viomi-branded very expedited good called as products So it's Alpha, robot launches. include the automatic a new to initial the as we've laser these sweeper individual robot the collecting and disposal Similarly, navigated our other sweeper several reception development well sweeper robots. of
our sweeper robots, as increased So, on quarter-on-quarter basis. sales of have multiple-fold year-over-year Viomi-branded again, as basis, a well
line So in these well-received, general products industry been have trends. with extremely
and So, margin, portfolio overall products their drive which importantly, gross our our our healthy these over gross very I'll optimization theme. overall overall just increases I forward uplift premiumization overall think And finish third time. blended and products above point, entail is this one going kinds as revenue the of margin also on to contribution margins should and
the been differentiated reducing more margin SKUs encompass earlier much lower portfolio, XG core upgrade our and year, product we've This of within our the volume middle within based product framework. lower efforts our exposure will this the ASP, development lines. of devoting our very focusing innovative product towards So and comprehensive IoT towards our of efforts more eliminating since or many
large of as more content expect launched we as XXXX. other as goods new toward well washing innovative entertainment and these now, as you screen the kind focused efforts of white as applications recently refrigerator, progress a two products kitchen well should of as machines. been discussed of devoting next experience enhance models as we And lot as generation through premium to and So, continue well we've XXFace just partnerships, more
is growth. billion, total revenues XXXX So for to year-over-year RMBX guided to we this close around end, XX% which
we’ll still as So course, can taking as on not you guidance although, experience levels, clarity positive of XXXX, considerations, growth performance. XXXX to think we we streamlining to have granular gross margin product and premiumization talking think I gross noticeable next But year's shifts very early similar product do we to in about to proceed expect compared into about guided a historically, give greater. mix more year-over-year more at it's this these our we've more degree execute that least a stage experience strategy. proceed a on to of And think I while on as if and expect as margin basis, we expansion
basis think XXX gross So our around in to third second we the I the quarter. by margins quarter increased points
close this think we a XXXX. would I and to is of very target for initial much to which committed XX%, continuing, be our trend that gross around margins
more of also to and sales net invest I is continue obviously we impact should But expect as of around well, margin and certain the R&D. this a that bit think this in year. COVID-XX on uplift, course, given I but degree the margins net marketing year little to uncertainty you industry a think sales of not as compared given personnel, will of only kind
