enchants to questions.
CuriosityStream's to Eustace, up inspires. we review Counsel, to our of our like with of Content my our the thank At call, Jason's delighted COO open joining informs, public and Chief comments, EVP us you, I review, and Jason entertainment provide earnings the Denise. Thank Strategy, today call the turn I to Product would Cudahy; quarter have financials. will General third Jason a and call I'm After for to Tia CFO, that factual is company. XXXX Devin everyone over Eustace; close the for Officer premium mission CuriosityStream's as Emery. our third will our quarter first CFO, and
worldwide capitalizing trend favoring streaming on on-demand we pure-play the service, a As are content.
several model advantages. content business providers monetization more narrower streaming tried of success. models, and our have flexible key with programming expensive competitive multiple with avenues the content and strategies little with Other with market enter business limited differentiated Our us provides offering go-to-market to
has across and Our key is focus longevity our multiple and demographics which success. geographies, to engaging content, factual is on
Let our and over declined third goals. basis, the outsized second XXXX the sales more me annual and third a success with at talk about in business, continued Sequentially, XXXX as quarter.
We notable the $X.X and third year-over-year revenue program on by distribution we contribution continue a and our revenue be increased time, to Revenue the million, XXXX subscribers. grew At revenue. reduced Revenue we revenue international QX with subscribers across to in same closed our and track subscribers acquisition driven direct-to-consumer XX% quarter.
On churn quarter strength in an strong plans CuriosityStream. quarter QX doubled expected increases customer in than in on following we from costs.
details about content a publicly business results. factors strong more had highlights, of the to in first subscribers.
We of direct company. and each A to transaction our record-breaking our build year. couple half become to following I'll additions growth a continue these We of in these traded with subscriber library starting share quarter completed another contributed
look response subscribe response We to proclivity We tactics, targeting marketing increased people efforts. for options. see and marketing digital channels direct to amplify awareness, our in content as continue to expanded strength our new to audiences continue direct high
and year-over-year estimated LTV acquisition our direct in increased our optimize driving North year-over-year. costs while customer subscribers XX% Star and an value.
In metrics, We business paying lifetime XX% continue subscribers paying we the XXX% third to to quarter, over decreasing increase
to marketing increase plan to we our drive investments in and quarter, promotion brand further Next awareness.
subscription historical purchase and opportunity current quarter the awareness to brand believe behavior, advertising. a landscape fourth invest we Given great in presents competitive
to side. highlight few the on like I'd developments content exciting a Now
for the the launched of of we our successful celebrating quarter, the third During franchise season production FOREVER, spirit. Xth human AND triumphs
MY the chronicles on production we say for today, natural at of and landmark some delivered original series, November little-known splendors off operation THE quarter, exciting York shape and our Russia WILD premiere series DiCaprio, Paris fall look of to specials, XX of wildlife the most the of premiered July, powerful they of entrepreneurs takes produced they're back the a South The take calls Wide Chile, that expansive For apes and the giving about how hidden explore streets viewers French the original the pandemic to world's Wide also Leonardo the project, The political the in those On a California, through XX. celebrities the the show's natural our paramilitary French September. Fighting Revolution that Bastille of successfully Lincoln: Australia.
And home. We Ocean, premiered who an announced Awakes, some that This causes and the SPOTLIGHT the filmed Lincoln. to Pacific COVID series New Africa, will places backstory today. we are and premiered owls, premiered history films the BEYOND of about host coast during Abraham helped intimate completed Mexico, we BACKYARD Day by X-part October. on executive birth in cheetahs, which the world's that biggest and for third Awakes was the actually Throughout in stunning audiences The presidency of monarchy. Revolution,
content and lifestyle. the and full find would leave and science, entertainment. our Bell is deep happens technology, across and be all time. who actor highest-grossing nature, wide library, bring of renowned legend our about category Jackson, to range. you In you our with the NBA to to We're programs CuriosityStream profiles very to of excited its quality this subscribers.
The compelling history, offerings society and factual content X First its feature actress will Kristen O'Neal I will L. Samuel thought Shaquille
challenging find streaming audience an business, it opposite. grow providers to are build we the their experiencing and other As
revenue We replicate. Effect have titles a X and top in among the multigenerational advantage Titles and QX highlight value and our across last multinational and remain longevity scales the Butterfly the to streams, multiple and of this factual that the audiences like optionality in year the QX year difficult unique competitive having is over library model. business of content
invest in continue service. to and to features functionalities our We our improve the product of
the web our increase seeing and form in step the rewritten connected significant to of function TV are have We and responsiveness. platforms, and including already improve our as speed all of apps, and app first mobile
each on a which, proprietary infrastructure, intuitive improved We will of an top are impressive platforms, increasingly also for of designing allow new user our stack. UI, for more sleeker our and tech interfaces UX
traded call, on XX, the I business we on mentioned announced NASDAQ began combination of player Software symbol streaming Group. becoming first Acquisition media. publicly we media our kicked when closing focused the the pure in not content. the traded as our under As XX, company we trading publicly focus factual the ticker Being on a In with CURI has factual dominant October off on October changed company
proven recurring growth. this margins, with X-year led be annual by elite management excited We of through and goals team. large next us revenue, a doubling on lead and gross I'm to revenues stage of trajectory high continue an to
Now to I'll over call hand Eustace. our the CFO, Jason