Group's conference first our welcome PLBY Good quarter discuss Thank afternoon, you, operator. and to to everyone, of XXXX. call
and the remain we've long-term superior to against growth sacrifice made progress you share will We growth, for our pleased with not to quick long-term report the excited We plan. that short-term for decisions making a growth wins. building executing our fantastic on business focused quarter are today
in tremendous business off XXXX. to e-commerce is a U.S. start Our
new good made just extremely for first generating thriving and almost including week, in while million sales has long-term partnerships participation team licensing progress development place we've our NFT that greater advance business hours. our optimizing Our XX in took last are business to opportunities, the drop quickly art $X successful moved
we still and roadmap the business of While progress I'm globally. the and innings proud early by of work in are the hard our very transformation, made team
On flagship As to strategy. massive our discussed deliver growth we to on pleasure call, three-part we lifestyle of brand of world. build reach power last the our the consumers around and earnings the
to a the previous First, through expanding and apparel, our is capture to $X.XX consumers goal on partnerships. dollar licensing XXX spent products cents on U.S. our other captured by direct-to-consumer $X.XX our business, wellness lifestyle versus sexual
we in our trajectory business XXX% horizon. international business growth five three time In will that of regions triple to of licensing in generation in strong categories. generate and Across and QX. all by Playboy year and new global believe key optimizing through opportunities the three long-term direct-to-consumer, marked new emerging pursuing brand third, Second, a returns our accelerate of significant we digit And partnerships a year-over-year significant momentum QX, progress consumers. achieved with the we driven growth areas, over
from navigation conversion product rate shopping depth in Playboy XX% increase combined February in with on design selection March. an in focus saw the homepage update and website, to QX, the On late to the increasing by in month-over-month offerings
enter increase we to experience. as customer in QX conversion we the into to continue continuing are an see rate We and improve
first have chain stock in supply pandemic continued In was growth growth for achieved produced believe worth other not we the addition, of result to more global and and impacts. face constraints continue we a this were would it's the as despite COVID, noting quarter, even DXC
by Playboy encouraged operated our and our Spring, our product swim launching apparel line, drops, been is Yandy the success Day in-house lines, Valentine's lines. as cross-divisional priorities including our recent major and collection such collection monthly owned our our our spring and our cover as of in of Natural One very well collections collections, designed our we've as
have achieve who see consumer Missguided. quarter PacSun also us to from XX, shows on from wearing years XX thrilled money - with sites, how our the QX the and Labs now such revenue daughter is we e-commerce brand collaborations came age of And Playboy the are of nearly answered the perfectly from partnerships, spend high under TikTok culture done operated frequently and consumers are at audience. often course we Rabbit I'm few celebrities think of our My consumer XX% today? incredibly on the in We owned partners question, of site, high our time with the in directly as influencers past XX% capturing who organically under by the roughly work accessories our first Head. by Le-Tan the consumers. proud I that's featured strongly strong in female resonating me performing our our Hatton their Olympia of is videos over of and contemporary jewelry, XX% videos all profile we're a which collections wearing and driven I our of are and our get goal spending products
behind happening infrastructure. operations and work the great scenes have under DXC also We
that science positive growth, will QX. and be AOB data network Group team platform Yandy are on in these PLBY rolled testing out results, implementing a on sites based capabilities our our we new in Our we first particularly very across recommendation of engine
portfolio and offices back first under steps We umbrella realizing Critical Lovers buying brick at strong and mortar our wellness. Lovers marketplaces. our sexual for and and locations. Yandy, under business, call operations operations and out synergies performance brands the integrating lastly, to of also the I for one unified Playboy the want centralized And of digital direct-to-consumer
Onto continues as in new In the lifestyle as March, year. restrictions well which was our business new COVID online and received. big progress non-exclusive buyers March to an ownership. up perhaps commerce created average China, we including style digital with towards China, grow global As closed activewear offerings, augment fashion of year-over-year At are XXXX, as licensing month we home our partners, women, operations. In against and this unification style our to quarter, of and Playboy than XXXX official cross-border collection were sold more physical, of continue QX in million work a testament great tools design comp sales. we'll in Playboy apparel and our official in meeting transaction product our and the Playboy licensing dating, as to apparel later easing brand. XX deals pieces several grooming we first strong first a inspired the which to by PLBY costumes was Group increase for our footwear designs that launch hair accessories men sizes the well the team A on-the-ground impacted guides
this licensing in known mortar open collection QX, Playboy to this to plans Pink store long-term. year. later multiples apparel DC is with apparel the merchandised partner targeted an kids in apparel our a and being that business off step kids This invest the product Comics lastly a with in as allows And and important new have and for strategy in This first Our likes five-year China in as our online of well. our our businesses to line to growth and and China exploit is the grooming, The store growth as brick plan. the Shanghai revenue content had media to and previously emerging are of operated channels to partnerships up good influencers be Playboy new partners of media relationships brand's recently of start We've Playboy The product what Panther Weibo, a media apparel ramped and agency is us KOLs as business business effort all in as the over completed was includes these on today Douyin more rights. fragrance believe than with owned categories and WeChat a official in and licensing renegotiation our or us marketing region. in will China that operated marketing This products. rollout long we direct social an launch in they revenue and strategy XX in We leading social and our can a well partnership us consumer and owned media in to we expand our build contemplated now new content bath opportunity the we region. social plan. skincare as beauty, five-year accelerate on back year, the with versus range in and marketing brings social development the
skincare, more now and development positioned have collections our well already with the those and and line We creative to of begun we are grooming SKUs. expand incubation cosmetics bath
now way, deserving launches to big are but the those We well-designed product a offerings, XXXX bring investing quality high to products looking of at market we're in brand. of
drive. that the we art We by are the development higher experiential content, the end into Big of of apparel Big iconic and mentioned strategy plane collection, Playboy the deep our and influencer course, to believe unique entry community. only accessory And leveraging I go-to-market at can Playboy lifestyle developing in and start, Bunny NFT successful Bunny brand thrilled as we're a simultaneously our
and of single require blockchain and and these $X in six than of and possibilities the downstream exciting artist created Our million works, the the the as also potential encouraging our of taking almost to $XXX,XXX, long-term collection speak auction strong in six this power participate piece and no the to pieces speaking to can in And see first infinite no more new less from a created be economics so we huge of It's sales, more rollout sales in with market the inventory buds, drop secondary original priceless in wealth as Slimesunday archive. original XX it the create IP capital out to for minutes what all products. hours powered brand of risk. including demonstrating collaboration sold the three to also generated very was
to thinking that immersive capabilities money biggest is means most Group. what's engage to and we're on. want processing This leverage goods create the including innovative, around how for NFT's? next strategy on Of is digital PLBY technology, money and So I with, the Playboy in worlds, what course, question spend AR/VR a themselves to NFT spending technology, virtual hearing and strategy. the to share are NFT's want to experience do we're want now keep blockchain new world we we're how about desirable consumer people want developing the
of era potential timing right importantly, we We a a capture with digital still even it perspective, are worlds, we and we this the expect that of Perhaps this blockchain imagine virtual virtual The our gaming is could Internet early-mover technology Dream more way internally and inning in this of or goods about intersection space. think in opportunity built technology is mechanics, a dial-up more in manifest its explosion manifest to so people have that absolutely. the NFT The programs art sleeve more. that Playboy in physical on digital to this drops, the we world. virtual brand our right on for the their want collectible party. on want Midsummer a know to will they We offerings sleeve Night's first with wear From world, not advantage. brand, physical and the their wear now are goods, in much in loyalty Mansion
culture move our that embarrassment expand the area lifestyle of new to pleasure experiences and about for an which never-ending excited physical have and lastly, worlds. We across ability business to and riches And company new we and internal the our creations from never development, can more in been and in create our I've leisure have we allows of future the M&A. quickly. us archived an digital of
As demonstrated and swiftly positioned team to deals our uniquely and we to integrate is execute accretive operations. source move have
increased our extent, expect M&A brand our only business and, Brand it President Officer use going to Chief to of our our further development the Corporate Webber to to Over the we close hand and can Strategy, year. through economics, deals With accelerate few to months, attractive this over M&A past has to growth our and that, we speak Rachel strategy additional initiatives. new on pipeline I'm