BMBL - Earnings call transcript Q1 2021

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Operator

Ladies and gentlemen, thank you for standing by, and welcome to the Bumble Inc.

First Quarter 2021 Earnings Call [Operator Instructions].

As a reminder, today's program may be recorded. I would now like to introduce your host for today's program, Brinlea Johnson of The Blueshirt Group. Please go ahead.

Brinlea Johnson

us discuss joining XXXX first for results. financial you today Bumble's to quarter Thank is Herd, Bumble. Whitney Tariq today me With Wolfe and Subramanian, Shaukat, Founder Anu CFO of President; CEO; and

everyone and Before I'd on current this today us. and subject forward-looking we are expectations uncertainties information our to are statements These statements various like remind based call forward-looking begin, statements. currently to made available that to and on assumptions certain beliefs, risks our reflect

our reasonable, Description we actual statements risk are no factors we obligation that the subsequent any expectations Although periodic could results differ XX, believe statements detail discussed other materially revise undertake to occur our to our more these cause and that year XXXX, factors these after of Form changes to and in reflect are this forward-looking XX-K call. these as report ended annual on SEC, December of filings from including filings. in with the

are first and January For purposes January XXXX, to XX, of to XXXX period January combined for X, today's the to XXXX of XX, call, quarter results the company's XX, based XXXX. March comparisons XXXX on

that, available most it to turn is to substitute measures Relations our During earnings our on today's also measures. not ir.bumble.com. non-GAAP I'll certain in refer which should results. the GAAP for a and addition Whitney. be comparable non-GAAP release, the Investor With Reconciliations These site GAAP as measures or in considered in from are financial to we call, over press available Web to isolation at

Whitney Wolfe Herd

to where everything and at mission first strive We earnings is in QX to quarter strong you the healthy and safety results. commitment we equitable. Brinlea, reflected our engineering and Bumble, and core all thank call. are our you, joining Thank our marketing, product of relationships for create our to from a world put At all

while and important love, been continues and as to community resonates world, reinforced and incredibly has a connection, the and people relationships powerful good purpose out world around than we of that loneliness both still ever feel helping community. mission ease in find seeking before, now pandemic. the persist friendship coming way quarantine And Our helping an we serve more be in the

excited our in online dating and continued with our are connection We space. growth position the leadership and

are our starting We journey. by families, the having that or at finding on stories driving impact finding We believe people motivated just community love, ultimate impact growth friendships Caring and of times are building we we during remains are beginning of of our force. the struggle lives.

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years has a the competitive to coming shaping strong speaking a from bridge for users move space product not created advantage. for over relationships. Bumble who And those to This platonic friendship. Our in a and love, to brand meticulous and on focus natural marketing, for narrative and our is are our seamless dating first

these some system the midst millions COVID. to health are into around facing set COVID around a and take world in the wave are Before to people devastating worst the into has we like India the dive want of of hardship moment surges crisis. This the our decimated the acknowledge and care earnings, of of I Countries nations Brazil still pandemic.

their speedy ongoing Our these friends countries impacted this hope everyone and by tragedy in hearts and recovery. else for family teams, go out and to our we

XX% on let's half second first $XXX earnings. growth of of revenue recap a year, app last our XX%. increased with revenue to on our to Now momentum quarter saw the move the in year-over-year Building of million we Bumble

XX% our million, demonstrating which were community. our ability year-over-year, was users margin. to $XX EBITDA grow continued Adjusted paying represented up Our XX%

were be Our results women day why of campaign. power mission. been the key position in in on differentiator us quarter. quarter, momentum was our in that by validate markets. clever a mission our only to It's our brand It safety, drives continue first first and a one. and product Thinking scale else's in It our replicated quarter globally, notable we it's and strategic strength ad the maintain a and the safety be to ahead, manner customers and making growth focused us core first for technology invested growing Bumble product, drove that in narratives are repeat marketing and improving the combine an is profitability. so investments and our our mission, feature or unique to and This approach helping has cannot able of we Throughout brand. leadership brand new women our focused across since anyone deeply and that monetization

to We in our will brands. also invest continue

user connect brands, making economics. them virality growth and Our our powerful mouth, of with marketing powerful effects. and generate network word deeply strong Thus, tools, users which driving unit

direct is of performance these a result in strong Our initiatives. QX

app million led engagement And team demonstrate On important members adopted user averaged for saw our Bumble in Xx $X.X to for and traveling, enabling useful new of Bumble ranging members innovation traits indicators quarter. growth highlight which app, for we user notable which retention, with for strong newly registered users. matches both paying we categories to plus our over added these badges Badoo example, act these badges and and XXX drove in The from growth XX% compatibility. as in and values to what's more continued the that badges During to across QX, them. to our turn

user them to drive to profile, fill our out introduced experience which improve that incentivizing overall users, We towards thereby specifically women. and profile barometer, retention. like also Enhancements helping of completing engagement further. we Badoo, added a a their while progress the member's Similarly, features member experience for profile these improve several shows their

January, we introduced example, interested express accountability very has in not an easy women been business male around our and improvement users with safety and that one line of our at step key we our This progressing partnerships psychological which prioritizing commitment from for and are connection. safety, giving In new are is our downs, uphold offers resulted their members articles, way to respect ensuring in beginning. a to retention and with For members. equality. access launched This the and day let in that their safety. all resources central of to physical and in in have members for foundation center, safety they the to Safety mission values in reiterating related the women dental kindness,

Bumble's to shaming app We also our always ban to rooted industry leading make explicitly for community. app. our a guidelines mission instituted another has kindness. been body on safer in is our step new platform respect and build community that And this

safer active to our legislation our of continue hopes also everyone. We and Internet an advocate the for just making in for kinder focus place and a customers platform to approach beyond with

social focused also beyond categories. remain dating new We into on expanding

many life see for a communities community, who women menopause women going contact This match. find huge see friend BFF As time platform, divorce looking on least in people the we as BFF at March for women previously stages. have here. on And men, opportunity phase, as early XX% for and community, has evidence And QX, Bumble friendships XX% in spent initiated stages. high during the Over partners as in of the we is of average found who on now today for through XX% are grown the one this their as focus engagement, this people work our ongoing are we BFF and the discussed, such our found new and BFF increase year for just Bumble we in friends. are several we is discovery to but our new product efforts through in young accelerating are parenting well and successful romantic who planning development. looking around professional community

product, We progress later are safety, you accountability on helm updating moderation relaunch to to the committed at we forward of and year. this our and being the this inclusivity of look

about we are improving monetization. briefly how talk let's Now

ARPPU Our was XX% up year-over-year. QX group in the for

earnings we fully continued we QX, Bumble iOS. Premium, on Premium to of second call, mentioned our Canada our last now to UK, revenue In roll with Bumble globally the in Australia, As out live. US users live tier, is Android and

so that global We the end in be far. There positive with our pleased rollout optimize continue a markets remain seen of complete on the with been has target impact XXXX. ARPPU We even further. to core opportunity have all we to on the by to results

experiment with to tiers, addition our and our work pricing ways to on offerings. we monetization improve continue In to other enhance

we to better filters. of is their are users that on testing customize results by These the For specifying example, their one new Bumble paying enable preferences. features our advanced

We our testing features, building are for them user groups of taking will revenue also visibility in each by the a and and brand next helping grassroots app distinct directly generation also very our organically Building number and We to in to types Badoo, both a get focus we drive community, globally. consumables, central with users. communities to our growing more on which is a this are increase We potential match and have approach. do to engagement. which of experimenting our On in purchase new faster. of bring granular users, city regionally speaking

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LGBTQ example, US. outpace Western user the substantially average and both we're seeing Europe For our in the growth

matched the has or dating et We business continue to dedicated a members and in masks for dating our on, impact COVID. park can cetera. adapt We preferences world. where had showcase say the to during prefer introduced section their in They can COVID

to We matches and date way. know solution, night other. a night A and each with in trivia also tested fun video safe date in allowing in other our dating where first schedule app members is each to virtual a an get in

night in seeing our that said our early, they are terrific now still use experience. A of in And include our chats experience users. it's a response number have we this users large XX% of would While again. night video a from

for France dating in this on to the of And build relaunch Despite are in learnings regions many particularly week a continued throughout customers. taking example, up comprehensive was and our already and throughout Germany positive year-over-year. Bumble for in Western has France. results. Germany, MAU Europe, momentum more driven XXX% very we see to focusing rapid growth set experiences for QX, our We in lockdowns

such reinforces We regions leveraged and that Brazil. is needed world. bumble this and have This playbook the in just the as around Netherlands wanted

in from around the pandemic differences country and we are and However, distributions uncertainty country see terms still vast. vaccine lockdowns of the the to

We and there speaking as stronger economic our better can pockets pent with stimulus and understand our and the the Badoo while improve users. want leaned plans evolve. respond our the Europe, continuing users than that our as in in there are constantly them. effectively conclusion, around with got payers world Western and to a the heavily however, by so We to to focus situation, the who that quickly example, serve existing does once start lead UK find the love about to and of acceleration when and conditions meet for ease. into led are to examples and our be our those up remain is safety will focused world somewhat other again capitalize the strategic and how in on We able dating we the active similar listening confidence thinking users both need the pandemic meaningful to in in the conditions connect, engagement an helping to revenue that caution, as be opportunity Bumble Lifting regions. campaign, pandemic. the to ongoing the are users the this, demand product, US pandemic to very is person, and of on these large around you've to our would dealing to we to relief that to in our marketing This temporary start continue on impacted as and Bumble optimism checks UK community, from Regardless health build and resulted daily us of We've In across in growing restrictions want exists. they users saw, situation ground. technology, the more on users. in people believe well from increase both for unpredictable making market our restrictions And being conditions, to Bumble continue and begin and is investments app. fluid our

powering is movement, financial the thank all. your you building it for our now healthy I Anu performance. And that, time. will mission to With so and Our discuss equitable much relationships turn to for over

Anu Subramanian

$XX.XX, we Thank paying to increase of an QX. $XXX for users joining a million, grew our strong year-over-year group year. to report growing you everyone. XX% Thank turn by the and with and to that of quarter very first review Total pleased growing XX% us. year-over-year. highlights had a again will in total you, hello, with then of revenue an increase I'm key Whitney, earnings and XX% ARPPU our the to and I quarter outlook for start

was in increased well revenue XXXX as million in XX% the healthy revenue a million revenue impacted driven ARPPU. purchase growth in representing was of year-over-year. paying combination as $XXX app paying app users As in Bumble quarter, year-over-year. of reduction recorded users by by XX% accounting. This $X increased Bumble for reminder, was QX deferred growth

We where rolled paying of and second this flat as XXXX due XX% ARPPU higher quarter strong throughout as international like markets. sequentially North continue mix well to well advanced compared in to days that international We growth filters sequentially as app’s increased as fewer new product out features remained monetization rise to in some America to Bumble regions. several see also well in due It both the QX features XXXX, as year-over-year. as QX payers we the in to our users half saw contributed in a growth. our of

and see features, and by users with million in in continued Throughout reoptimizing United Bumble and payer countries have in Android countries. the up as been QX ARPPU QX, positive in rollout shorts, these the quarter, year-over-year. which on improvements in from impact app up $XX was was revenue these Premium Badoo which we core ARPPU strong such working X% a payer paying this year-over-year. XX% contributions driven the Brazil, launch States. by as and continue other improvements have driven of cap penetration year-over-year extra such increased Russia Badoo penetration. with to app Similar Bumble, both to for We XX% on we was growth strong

transaction Let's move impact expenses which quarter, in discuss an on based to the we and stock of will on costs. the onetime adjusted basis, compensation related excluding

year-over-year Our was in XX% XXXX. cost of XX% were revenue, in of the expenses from revenue. revenue quarter marketing QX XX% of flat at Sales down and

a revenue Bumble leverage in and entertainment as of XX% has We Although of campaigns, office with both users, Them to slightly scale. operating adjusted our total spend reduced performing our on and create to as XX%. North to internationally new to investment and due cost and declined, revenue on ability America million, such well percentage EBITDA remain $XX our revenue demonstrating as XXXX. expenses. attracting focused increased on Find in to lower compared was grew Adjusted our margin spend QX. EBITDA travel expanded G&A This in related to XX% has

connection completed public reversal successful million. term tax international which acceleration operations repay restructuring cash to modification of During award of to a resulted liability. earnings, recorded the ended a QX up relief the criteria million post This onetime used a we in we benefit we met of increase our with $X a in and tax to $XX IPO. booked the in deferred was our $XXX from in the net IPO a our million incremental March, a from related million $XXX we QX, of based After was we of IPO. This with due compensation part as in loan $XXX of that offering total of performance expense, as included In stock quarter, QX net our our being positive well proceeds XXXX. million QX, which stock certain

rest year. Moving the financial different promising, this rollout countries. unpredictable news is we regions quarter the next year definitely uncertainties how The outlook still to around vaccine XXXX around the and our the given and will to impacts continue COVID. of for on monitor an and is

expect is realistic and year. product outlook we launch market have Our the a features we expansions this for to reflection of the planned

such will We are marketing on opportunities, see accelerate reopening. keeping areas we And investments a look market appropriate. in close eye we conditions if as and as to

So with XX% growth revenue of a range. midpoint the $XXX representing of to of that $XXX we For the million rate million, background, at QX, expect

EBITDA adjusted million, a the expect which to midpoint. be $XX at of $XX of represents XX% range to margin We the million in

For our revenue for guidance full year and XXXX, we EBITDA. are both raising

We rate the a growth in the expect midpoint to revenue range million $XXX of of $XXX XX% million, of at the range.

$XXX at an represents For strong of which adjusted EBITDA, expect had million the a million, to the start year. conclusion, In we midpoint. we to EBITDA $XXX margin XX%

in our feel capturing to QX monetize of community ability that turn our deliver our to Our in Q&A. ahead And the that, business, vast reflects is with investments us. to grow in are and growth happy operator, share confident and the making performance we we'd market be strength We users, the results. the of

Operator

[Operator from Instructions] first the of comes question Khajuria Shweta Evercore. Our line from

Shweta Khajuria

QX in pent on making Can any in far? user is, more or anything demand. love Evercore. then QX this, -- perhaps stuck on open talked sort This question you please trends? that but how propensity second about up bit Whitney, are really or saw pay you only And not Europe? to to the and is the talk Brazil was little Shweta you as here get a I detail And trend engagement would United you, you States but mean, at India economy engagement out to about than touched you more of so

of year is so, If reopen that? into So you impact full and could please baked guidance? the up demand your us frame the pent help

Tariq Shaukat

the first second of question the part. part take for and over turn it Anu I'll the to then

increased as signs vaccinations improves. of health and Whitney both better definitely in I situation little a bit think and we the rollout US gets engagement mentioned, as seeing are the economy as the

We trend have seen and large we level. a we've have -- a reengagement seen installed up the in base particularly

active that is users means QX, continue seen that to be on starting during sent, to on engagement the in, strong existing to about level. opted QX. seeing we've is that something the So versus in that XX% and users have back continue be pre-COVID the strong up out very as platform, who itself The pandemic that had also up the fueling example, for We're we definitely come platform users number of trend QX from year-over-year in well. was the messages in

seeing into of in high definitely improving of we're the market. engagement in coming US, the more So levels US, the people engagement levels

very is I the a what that think would, county state is just city by state is clear those really temper it still I of city, local is economic And because statements think, situation. by phenomena. it and by much county, very

this very, city. see meeting if how just restaurant it are not much trend. looked person, reservations, same you very in around you're that much OpenTable think seeing by seeing I at up our in publishes what We're data, but you people

the touching is, So continue when But is vaccinations little US things a I to still we going That's optimistic out continue to are on exactly happen. about it point. roll reopen. that as to as think, economies

just to We're preempt a probably the question seeing similar think globally. very little bit I globally. on trends also

vaccination or very in trends high are starting of well. to If at an seeing rapid started has growth as that the that example, trended UK in reopening countries see have relax We're they've in are up reopening they other markets as Israel a high you The you vaccination had ways, have very positive as look are to lockdown very with the UK. rate. levels like

going that a real level of are almost our pent-up demand. we of taking definitely go there. to when And a just historic there's opportunity notion to advantage do from out people. do when is they hear it so. meet the be is of People demand so There to pent-up safe to that. need And have do they're We out users out are and trying seeing to that figure

market point up the are these as people and final high be come essentially COVID I engagement they seeing somewhat. would of liberalize, think we we during probably levels as word, that the or pandemic, more are into now markets open on wrong the seeing very the

are And to have so want the take well and we continuing do pandemic do the seen to up. that play continue markets for part? engagement gains sticky be as Anu, that second us believe open hopefully you will we through to the

Anu Subramanian

the we've happen of is what terms into around in said is our outlook included second Like we half. I realistic In expect question what reflection in earlier, second built what outlook. today to the our a of

have said see plans international year. numbers. the As our into And before, for built expansion in forecast reflected this you we are we that's that have what

Just QX as half rates, were in second a reminder, example, we in had an to for growth extremely our XX%. and close and XXXX robust QX

second think half into an important rates growth for also So take as about 'XX to you fact versus that 'XX is of account. year-over-year

Operator

comes Jones line of Citi. next from Our from question the Nick

Nick Jones

solutions, I little guess down bit BFF. drill maybe into nondating the the could you a

from was thought on comment kind a Sounds quarter. more generation consumables we I incremental bit it's next And opportunity? last like little is then interesting. an on maybe investment, that you expand of there than thought more Could

Whitney Wolfe Herd

will huge opportunity, a not it is and of as even where not friendship degree tapped been go. we it we has believe discussed yet, So the earlier, to

about think demand friend finding. and it, just product, community in where way the was And you XXXX, for dating of there this back we've daters in, for organic way. is call friends looking our If by authentic seen that online the in

that in cannot for making, it foremost, A, And really works. too major that, front in product on. and we surge worked is, currently huge being and as with disclose in that is fundamentally information is then seamless doing used we finding that a is relaunch, investment coming more the relaunch the way be currently place we tailored first find properly a we're once in designed reinvested product about line But and to a a platonic we're So much product believe to to connections. are when a those we is think talk really and going we that marketed see in it in the

disclose far I tell more teams. it's internally as cannot for in but investment details, we can any high you across So as our a this of goes, priority us all

Tariq Shaukat

And on then there's couple going different on point a of the consumables, things here.

in as The that Asia is the subscriptions a believe, that as into parts we will as up model a a brief a do in well first particularly other is a almost do premium some based we experience. countries be a gateway and rates barrier the really to there's that getting as to just app, subscriber time. psychological paid recognize consumable opposed drive in people to over to world important us of consider as And experience

And so us in anchored part of that the consumable strategy talk that notion. you're is hearing really about

product have little example, a new that in bit added that also in the think there's there make where the second stand that elements an of out themselves that fun do can add to yourself swipe by SuperSwipes, visibility. value subscription ways increase believe experience the the you We experience. you offering can playful I We we other as that a type to lend are services we model. can in of to already more just is think don't just

a I subscriber we Badoo and around time, both well. as and ARPU, different add as of so growing those rates say, over those both also opportunities. And Bumble believe, on think add We would range to testing we're in

Operator

Carpenter question next Our Instructions] for [Operator from the line JPMorgan. of comes Cory

Cory Carpenter

cut will I question down to my one.

in or your the So your and for ARPU beyond the expectations more year? of the rates product broader product going tier, rest relative how adoptions renewal about to want of the type Certainly, app just And hear is then the hoping the Bumble and about talk plans could I you general. road and also rollout to map the premium, you're just seeing? premium

Whitney Wolfe Herd

jump and in going product broader of then question, the that on is half plans. Anu I'll first take to

Anu Subramanian

to that we've with in we Android Bumble so mentioned We've So in it as strong we countries saw to far. seen we said, and similar across for adoption numbers and globe we spoke launched respect the in Premium, November well. Android launch time I'd started as launched iOS. last four December when we

finishing we continue the long rollout of in our rollout. going. a Obviously, is pleased So to be to we how with way have go terms still

go So on as this we more to that year. through that come

Whitney Wolfe Herd

far product rollout, are And This and to listening the then we really as as us. broader is to looking customer. fundamental

have are what do And pandemic you over the has asking and with We half of this out and this year the life experience. customer, evolved last want needs changed.

be a what looking for customer. really in reinvesting home dating the continuously are so and making the the engineering And tailor granular from we really sure but IRL they're the also going and forefront to back on and of transition to to stay at life safe, at accountable to that experience, seamless people allowing

something looking So be her mid than XX is might in very a an looking old year for. woman for different XXs

them And to customer for from experience. the so is the tailored be to really the of future what Bumble give product they're to looking and

the that our of our guide to listen of forward. going product lot we really something and one we'll customer. on road to a time This spend we as this is think features what is us I continue we strengths and evolve is maps

Operator

Our from Cowen. the next from of line John question comes Blackledge

John Blackledge

to app initiatives growing is big speaking markets, think non-English of Bumble I one for penetration. the expansion that

any curious there color if you going. can on how Just was that provide

Tariq Shaukat

continuing the second Europe as the first you for been and Western in really for quarter. quarter have Bumble, into we mentioned, expansion emphasizing So

as strong growth of German the markets, in tremendous very Whitney France, Europe are accelerate well. In digits And parts Anu Benelux the there in well. We growth, continuing triple region to mentioned, the speaking we to just Germany in of are seeing, investment our not whole year-over-year. we're continuing Northern as seeing Europe, strong in very region growth as and but the in very,

So think those penetration monthly pleased as as in markets as seeing, active about we we're with users the Europe, speaking we're well in that markets. both non-English progress the very, payer in very the

of pockets Southeast Philippines, continuing seeing also Mexico, are growth America, the Latin -- very like Indonesia user we active very Also numbers to Asia, We strong in of areas strong we're like markets and seeing are of invest Brazil. see into out out like and

do fact in countries really the like and highlight does first quarter markets to speaking really quarter think are English we're really far phenomenon, in we so but And majority America. the value in is not including just Muslim that and both Bumble in in Indonesia that proposition second Western seeing Europe and the what Asia, Southeast apply continuing the so Latin

be So we're we'll very and there. investment our that continuing happy with

Whitney Wolfe Herd

one add final on note to just And that.

just this show this and we equitable for brand product. And as healthy, does excited And looking goes around bevy proven, of really ahead the the excited we've our suggested, continue. are universally the And the in and as that's respectful Women as really of super resonates to countries we're us. international is growth connections about we're in built being story, relationships. runway very for what again, about and Tariq quarters think a been saying incredibly have world definitely years. something we're early I the

Operator

from comes question the Morgan Stanley. of Schenk next from line Our Lauren

Lauren Schenk

for sort second Bumble on there's can you quarter versus wondering how if sort Bumble Just user within about guidance, color revenue then think of trends give of that versus app? Badoo we and paying within ARPU apps the any should incremental the

Anu Subramanian

start your question So I'll I first. with of part second think the -- way the

focus Badoo users I said paying for us. think and area huge both a is growing for we've Bumble of

penetration these product work improve perspective payer lot of doing to our we paying consequently both of be apps, increase users. will a and So from for a

looking definitely is something is in the So reflected we in numbers QX that are at. that is and ongoing that

world. premium In terms still many to of is Android of in the bumble parts launched be in obviously, ARPPU,

that something that definitely in people impact we expect for Bumble So our QX. to is

planned big For we for don't Badoo have certainly, focused. any for I are initiatives that But ARPPU the growth think Bumble, is QX.

Operator

next Our question the from comes Research. from Deepak of Mathivanan line Wolfe

Deepak Mathivanan

the know for for wanted now, the But rest at The various acquisition. advertising be I organic ask right pricing year? how marketing many all? as of have of in But obviously, a guys, back. changing high how mix. sectors increasing to if come you think about paid about strategy to channels, start was should your And I levels the marketing high seems you spend we customer then traffic to pretty

Tariq Shaukat

means. of mentioned, new because so of comes customers you our or As customer almost acquisition, organic XX% lot in a of our

And thing. that of so or word that activities, of be our mouth, influencer sort activities would brand

from And out part are us seeing a does number channels in insulate so increases you of the that in ad that there.

So that think from strategic to into. we continuing that is standpoint, something a lean we're

channels very on happening but a data that, keeping XX.X early to impact on think I that. now. IDFA with team we we're and of a iOS eye tell the it, side, of marketing too are from we'll have it's a the the changes close right be complicated nimble coming as performance marketing seeing we rollout that little and shifting It's are what We get more out

be. to the at is that are these that it's some there's the material changes of moment and going quite we still tell -- changes the early Apple no day-to-day So is impact doing really of but rolling that beyond optimization, what with to out

Operator

Our next Stifel. from question John line Egbert from comes of the

John Egbert

in versus for as just noticeable see an general, look premium So across that, And in have Bumble international you, been you those like as and/or the when price demand as receptiveness in do or you gauge out consumable features Premium items feature at with memberships you tinkering sets you the one for points markets? from new users roll specific another? differences premium extension of markets, market

Tariq Shaukat

price just at what sort the willingness So markets, in point, do, what's think given to certainly, elasticity use to words that is rolling the the And I understand different globally. the a pay out thing. in premium as market, is to with we of any focus the moment to package tinker

behavior BFF markets earlier example, about because strong towards does give off We into is to use the is pretty the more optimization, perhaps is that an flexibility around revenue penetration our that the se. is feature not in work and day set. payer not little do optimization payer see that date we focused of revenue, point the ARPPU or product. example, different. a talked moment the the optimizing but And part like a do that as per But and a strategy that as where think to on by India, we team day market know price more much geared it constant some have at is effort on do and ramp different penetration in markets out, consumable slightly I topic on we

there we offer different on online ramp the into the market can dating, we where believe so And make are a in like products that to there easier versus just more it's US. normalized

than set right at probably tinkering we And now. more the so subscriptions themselves the looking that consumables for feature are

Operator

of Capital from from comes question BMO line Our next Dan Salmon Markets. the

Dan Salmon

has first it whole of safety Bumble trust in amongst whether dating been and was things. women, different photo lots applications, one strengths the for always of message Whitney, of verification, position

earlier. area, Now less differentiation going your public you another disclosing and little $XXX this million safety trust see in a investing area here company traditional invested becoming more we stakes and more Do your table at forward? heavily is is this believe in bit or this important competitors more stage

Whitney Wolfe Herd

is you so important thanks for so asked. much And question. glad the This us. I'm to

authentic. it's inherently way customers. and protecting is have trust it's little is authentic the a women anybody highlighting incredibly X, with a feature So putting strength And safety, have the the has come every have day just is customer like product it day not I'm and I'm be protecting here. requirement seamless just that has core foundational. down, that everything and certain so genuine, This from a done we been that we our safety natural and certainly one in all and from to brand, bit And engineered and to

do. fighting for top and and so when we what to and we protecting just ecosystem daily authentic is more make we we it It's to our a of for And certain kind investment of about it's safety. add be the customer, need investment. do this to Internet. fighting part our And process. foundation, equality carve of go or environment is additional an a have accountable and doesn't Everything natural, this Every on don't is bucket out investment

mix, brand you'll marketing we this make, have moving ultimately every every because and forward mix the why there, I And more the have kindness, is one, safety And rooted about is map on marketing and done questions customer agenda we is road is just day bumble have the our to from is payer This think earlier we in we advertising grows put accountability see what trust and we brand. one because that's of our so organic. why are. organically this we the from from out us. Every who move and it's

Operator

line from Our Koenig of Steve the comes SMBC. next question from

Steve Koenig

are that we there your are you the growth all and some what users. give paying last to of pickup us on just see driven is the expect? are the the ARPPU is of Premium that this that you most helping So things Bumble more helping there well? quarter starting versus as by really was tier year Can of that, kind things And other that or are color

Anu Subramanian

So yes, absolutely.

moving Premium, it focused would the about people today it I our was that what thirds in tier, very that we the customers see. we become see think than on for the reflected people an called and price QX for now, -- are Boost often ARPPU that you like past launched is to definitely on of Bumble for how But getting of are really it And a ARPPU Bumble you last premium, two standard It into us. lower been play enabler the more an now are has that talked more to us. that we in ensuring year bumble in on Bumble been numbers product our which has funnel. are right We've for for Premium. now, and is

Operator

from from Goldman next the comes Our of question Mike Sachs. line Ng

Mike Ng

wondering assuming your And the to platform the guidance? changes on Play latest Google in you remind you future provide of just you're the could I for if was thoughts just mobile could store fees. us what

Anu Subramanian

have about to proposed that get the continuing things terms actually happen we in change, we and with is And Google what still to QX like are of which are So of our to in year. Play look conversations this discussions once would expected October. Google ongoing are still fluid

details terms as So have specifics we'll provide of them. we more in

Google end does impact in the Play. Google builds impact Our from any does current from has built that on guidance -- the lower in it assume Play, it

Operator

the Our line next Thill from question Brent Jefferies. from comes of

Brent Thill

lot Anu, on just there's think of the questions. guide, a I

growth you're You had yet year guiding XX% to the in XX%. QX, full

just that I overall recognize to that there you understand, think terms think But fall the through, happening the think you in that trying view But think through the $X on improving, fall by things in half of harder. environment call is all is year is given I million seeing of the of everyone can gets and the guide because many demand $X when not and something overall the raise beat your why better. of by environment’s back we and you the I year? you're million that's opening the hear for the tone half are would back not everyone

Anu Subramanian

Like we seeing. I outlook said our view of reflects in my what are think our remarks, I current

optimistic. We staying are cautiously

engaging earlier, between actually actively like a when perfect a always start mentioned the isn't Tariq think when people and up opens market I correlation there ecosystem. in dating

markets. So across things many are still pretty fluid

in to that comps is And guide QX And just like said in out here and had where feel just I have starting of go. in good the of we that's things given of QX, for difficult lot see sort about of lapping QX we see growth a phenomenal we and you how have So the rolled features XXXX. we We reflected earlier, half start monetization that QX XXXX. second do the we QX.

and that you the of numbers in behind So reasoning is that the see you thinking front today.

Operator

final of line And Raymond for comes from James. today our Marck question from the Andrew

Andrew Marok

general, out about behind or If for in about XQ? growth Badoo specifically, talk Badoo there? drivers to specifically. optimization And thinking ARPPU the you can pricing call product just in there's and specific anything monetization how the innovation you're On

Anu Subramanian

Tariq, do you want product… to with start the

Tariq Shaukat

typically middle emerging is average been and more we believe and user, class about more the example. the class than Badoo user middle do economically I believe we COVID important have that and impacted they note, Badoo as an the thing is that by bubble world, to think user the around

those cetera, et that pay, Badoo. so more speak we're do gets that the in we have parts subscription we that into people trends markets to for ramps seeing that having one. world, economically lower are point I'll be that opt see value let to consumables sure into testing the on appetite user added start challenged, of And we've to that without to to of with having got full on make again, we Anu the that that both Badoo some different there, we is specifically experience that on the price have day seeing in on necessarily

a of it. certainly And so piece is that

lot with I a that product, the proposition better the anchored better, moving we economy in leaning gets Badoo as about very in They health in think people. range it are the notion we're workers, different markets, of of there. they already cases, as the of and burst are, this as are in are where is of gets the out are think trying area situation They're this many forward, to value trying much meet loneliness. to essential but out users about, a who out people they

easily connect into. like contact, want to our we're the their the that can quickly stressed with stress Anu, around diverse in ability again and the next so times And of to in that a And on and a need. do around a these to number when you loneliness. circle is in lot of leaning things feel Badoo speak environment users seamlessly We sure that easily really and of that market, and somebody location we're make unique trying work of value to think to speed particularly mostly. out as around that And the something they really connect we different proposition have of stretched, low and piece? where serves

Anu Subramanian

that that. growth, by those with there. see the ARPPU a little of made reflected from -- numbers and it like, actual And Russia, in you for COVID, bit think last deferred where example, the Tariq that benefit of that in that the doing consumables, work think consumables around is hit of especially terms points revenue with we're optimization Badoo there the markets are in And I of year I products on less our we're is tweaking some then the

what is our numbers in that So reflected. you're ARPPU seeing

Operator

question-and-answer participation. ladies in you, for does and you session your participation program. for as gentlemen, the This conclude Thank today's your well Thank conference. as today's

You may Good now day. disconnect.

Bumble (BMBL) 13 May 212021 Q1 Earnings call transcript