third our of off inventory, In up both the screen and expectations our our and Thanks, the advertising execution growth ramped new quarter expanding Platform+ our exceeded on William. homes base business the we platform. further in inventory across as
rebuild intensely We engineering we operations help in the supply early and chain platform inventories resources continue monetization business, After companies. our invest and to focused as many in we so investments much In impacting bottomed season. inventories complexities scale made the device and advance July, strategic navigating to through on in expand out possible as our of remained holiday opportunities. logistical to sell software
of Of term. to on these our drive steps help were strategy had prudent both but acquisition designed impact they course, some and in to device the customer our short gross improve growth an actions term the over long margins,
the million, X% business. company revenue offsetting the with Turning X% for more grew Platform+ financials to quarter, than device to to total decline XXX% our revenue an from $XX in up revenue $XXX million,
grow video million. and driven of screen to growth represents Both advertising direct revenue. quarter grew third to video The breaking $XX revenue sold Platform+, advertising highlight third revenue quarter the and outperform streams home which we by continue excited that record digit revenue saw in quarter consecutive and to the Xth triple XXX% advertising are our
first through expanding deepening our a us spend chain combination data. certain we seek categories market, working While owned player with new are and as operated as base challenges, their the and advertiser in are inventory of growing supply are their advertiser total client own they relatively party and
the pandemic Platform+ X%. QX gross was XX% million was audio was driven on $XX profit revenue of to to with due XX% Device to of Higher face Bars QX million. licensing and to demand, somewhat average fees. total $XX unit impressions. last the increased surge million, increased gross unit of revenue and profit growth is which gross but For $XX offset sequentially logistical X%, profit data $X.X by Platform+ QX gross AUP lower in mix device TV TV's comparison there. prices helped profit to revenue of grew off expect we about and revenue. driven from revenue, becoming Non-advertising Smart to and rapid a grew year-over-year during difficult of Total and content quarter, or volumes. XX%, XX% continued up up in company year's increasingly grew total, year-over-year distribution advertising for light TV advertising Platform+ even platform XX% grow constraints, in shipments the of Sound represented million both both while
advertising platform advertising tremendous which monetization, we tap capabilities, off see market we also While growth broader across to our connected headroom to traction platform on opportunities gaining and partners. planning benefits This offers continued into the for capability allows us our broader are ecosystem. and strategic expand
won't beyond these our Install off campaign profile achieved but course the on platform add growth TAM revenue advertising and potential sources carry that they create same we Of expand overall our platform, TV base. margin
the working and through the quarter Device profit XX% During COVID the was well period. pricing promotion last lapping fell in as ago are year's gross higher XX%. margin year component profit costs, gross and related we freight surge as Platform+ more versus as sales
device and over is line averages. have peaked for quarters, in we in profit As at gross just pandemic component anticipating in back came TAM costs margin pre several freight down and with elevated. which X%, previous $XX come for significantly line costs quarter our was recent the in have expectations. million, company while EBITDA Total with months, and container adjusted in July been remain
expense year, share. in was net share amortization or loss going reminder, rate year grants with resulting in for adjusted due run earlier income this lower a IPO $X.XX next forward. off EBITDA only compensation these grants beginning considerably a will one higher adjusted certain of this based And per finally, which As a year. elevated issued in connection expense, from to year comp The of expense remained vesting roll million to February executives for our is $XX
primarily the key growth quarter ARPU our metrics, overall are benefiting growing $XX.XX, driving monetization XX% from our results of our year the monetization. experiencing in over up QX improved In to a terms success period, highlight we of ago record accelerated WatchFree+. this
household to after our device open growth we time With both a as to hours ago includes are streaming hours as up, XX% the third terms In anticipated, quarter On began SmartCast at spent in active line million. to of content Max as expanding grew which we QX more XX% SmartCast on ever $X.X to billion. of year grew to on SmartCast sequential time the saw the the as BET+, WatchFree multi activity ending apps, we offering, channels period measures, such and total continued seeing billion name XX% ahead. returned basis, dip and our now HBO our and $XX.X grew in up. growth $X.X total VIZIO as over as year-over-year the quarter engagement back accounts country well
growth by the end of is believe low during the we account freight the impacted the quarter, mentioned previously all somewhat good, followed at active towards quarter pushed which delays start was While do quarter. out by channel inventory related the shipments of the growth
time XX% units and than during time units be frame. to usual for active leaving less shipped quarterly was get the purchased converted example, the within shipped million of in stores, X.X For new into the to accounts quarter September,
with expect paying and identify expand modernization what to new turn are Platform+, Starting opportunities. and me reach let off our continuing we quarter. for to the are fourth initiatives our Now we
relationships and creating to expanded this QX both year's networks media favorable process sellout for with VIZIO be and This growth agencies following across scarcity pricing screen. inventory driving add are in Our will continue levels. and upfront home and
is licensing, to million. for QX current competition range strong non-advertising trends, the increased which growth revenue which our for remote Based and power. on $XXX driving seeing demand control button are to data also contributing the Platform+ million our pricing expect we We increased in of $XXX revenue is sponsorships
range. the gross to mid-XX% We of for the the expect range at profit quarter of million margin million Platform+ implying midpoint a $XX the $XX gross in
see replenish For to to in device, the sequential from expect as TV holiday Bar shipments we channel unit inventories growth and and continue benefit Sound we season.
of to acquire terms and retail our to our share, strategic gross to device increased accounts our greater platform we grow see margins our support to wide device drivers would monetization, growth of In proper to single given feed margins, confidence a in our time. significantly trade order business, opportunity ability active shelf low leading all over the profit growth anticipate array We in margins to business. the accelerate our quarters to over Platform+ digit coming ARPU higher of lower
EBITDA million $XX Lastly, of $X we million. be adjusted the company in to expect total range to
been the that, very overall, opportunities up and With about VIZIO a see So for transformative to we're Operator? open year excited we the XXXX let's questions. has call ahead.