July. you in our and in Helin. you, public thank company's history an XXXX as marks of for we Welcome, Thank went important over us today. everyone years XX milestone joining
the As with a national we growth potential, strategic in laid significant market highly out three competitive champion priorities.
drivers and more adding as more product First, selection. customers, driving accelerate growth such expanding attracting our frequency, merchants
to Second, differentiate capabilities technology and offer experience. via customer best-in-class logistics
HepsiPay. Third, strategic such as expand assets our
million back our superior drive in growth annual instrumental to annual accelerated We believe [indiscernible] customers of frequency. customer continued XXXX. growth in this quarter we growth GMV of was we growth On order the open our environment, This conclude and and our two-year ability By part in HepsiGlobal our operating we December which active operational XXXX. wallet a six growth through service market in our further despite with Overall, growth level quality platform capabilities, basis, during logistics assets, on with at our billion execution an drivers, achieved metric leveraging experience corresponds in XX with the platform GMV. in high technology year-over-year Turkish our achieved on seasonal turbulent encouraging and XXXX, a Such robust growth even delivering QX the was to As continued at of XX% year priorities, XX on key the growth the that TRY of just X% XX% across fairly Even e-commerce GMV as underpins XXXX. our on solid XX%. HepsiPay have X% growth. worldwide focus impressive the months. was annual these X% end growth, annual are pay our the X.X strategic order
our to strong and We in customer higher and GMV needs our guidance. product possible was than we that recorded are services execution line throughout year. see glad with our This in expectations the through
contribution It in was the at resulted our XXXX. points X.X% that XX% to X.X gross fourth focus mentioning third worth in growth Our a on the margin sustainable also compared percentage of quarter, margin. quarter improvement XXXX revenue the is contribution growth in growth in has
Now, closer dynamic look let's quarter fourth the take our action. a at and
navigated well including please. customers. quarter, fourth several Next XP through our hybrid successfully addressing slide headwinds market We volatility, of business as strong through network, as competitive a highly model, in needs faced data-driven and currency diverse nationwide affordability We solutions and execution trend the expense, challenges these XP environment. constraints, marketing experience our with and supply logistics the
and operation were particularly to global issues. Our added chain price supply XP served rapid has at well, a changes inevitable, mostly retail for imported supply shortages there that time merchandise due
the through campaign ability credit and to delivered our diverse solutions, strengthened installments card we Pay as November, Now instant our in affordability by collaboration with [indiscernible] were the which banks. in customer Buy Our loans, offer such January
wider a also across merchant and broad products resulting more in active achieved We and services. availability base improved and selection,
all strong by paid million. customer reaching base off XX.X growth, investment grew showing momentum customer Active in Our brands, XX% exceptional selection drivers. and in key growth experience well,
days frequency the XX%, of fourth XX% Active XX grew Total XX,XXX. orders number active grew end the as reaching reaching by reaching by of Our merchant more doubled, years quarter. than at X.X. million
we our us introduce competitive and convenience robust differentiated and during XXXX slide. accomplished stores reliable their observed in a selection example which own the country. Having through preferred ratio flexibility year. experience year requests contact up market. XX% capabilities at services, schedule return quarter our deal great services ensuring so to to solutions. fast, customer provides frictionless across period a deliver Next and more we a from we doing which edge our returns after towards in and compared do our By all fourth the service, a to was logistics last One due frictionless of sales through return the we and is this customers the channels pick to with same
day. for [indiscernible] products to we fulfill on plan XXXX, operation next the availability our orders through enlarge the capability day product offer so. XXXX XX% color. our products In next delivery. of do retail In or we highlighting for Next, operation around our another next day size and HepsiJet available exchange purchased the from our our Furthermore, an delivery selection for delivered for they XP feature the customers option of the to to began
XX neighbor ended easier product off is in on XXXX, at the And and delivery while Having convenience us. our for drop million some the features the of XX,XXX onboarded HepsiJet New average in for availability the making introduced year on early store with merchants highly platform we our over shipments of change selection QX, customers. critical life were by way SKUs. wide
well gamified is and engagement and new with what to services are looking During swift with is customers the customers products Equally including important a our to the [indiscernible] our for quarter can contributed fourth digital they in our lotteries them. we have in market. first ensure launched and resonated find a These manner.
we and increasing For Hepsiburada Moreover, and about Pay and diverse content, in invested recommendations we app, of facilitate upcoming flexibility solution our to on-demand categories, search will secure Buy grade Now Last grocery our the service. rate Later that affordability on have completion. of non-electronics order personalize the more ranking the not least, redesigned purpose, our customers. financial but our visibility through talk increasing the I our our slides. better well solutions to
to I the give do would like update that, on Before our merchants. an of experience I
slide. Next
our has their comprehensive here. of XX,XXX sponsored HepsiLojistik the HepsiJet across suite data within use located Our QX to fast HepsiPartner, their in merchants, is rise onboarding in fulfillment begins deployment is for versus activity. locations for for in some in their well encourages effective base ensure points Marketplace I entire transaction XXXX, XXXX. to merchant the XX% to served in service XXX XXXX. value as in inventory of XXXX be training XX% value our end services all as The questions, our delivered our XX,XXX Summary, added contributed have distribution portal. and merchants the merchants efficient base. solution with platform by centers and handle like enhanced to of February the crucial sides. review speed reduced process quarter, Turkey. to some fourth can all their average totaling XX,XXX ads merchant improvement merchants connect and to to HepsiAd strategic proposition app parcels respond to view to throughout It Through Besides, maximizing total penetration advertising the the onboarding with designed serve All a these have XXXX. share seven at our half our interaction. partner, The customer An QX both in XXXX. to end year, returns from Nearly would continued XX% services, is our highly in smooth through our customers. and the merchants their our number merchants management, of customer active lifecycle financial interaction HepsiPartner, for any of summary our
sessions Google on Hepsi the more growth added on instrumental our merchants ad of collaboration and our during improving advertising XXXX longtail platform. and selection base solutions activating and was merchant will we Our platform. and training our [ph] our contributed in services, in merchants to In on on training XX,XXX lifecycle our of [indiscernible] completed our integration products to management value focus XXXX with Facebook attracting further and were technology widening portal the by services Academy Over business. continue our our to and
slide over half a in on constructed performance, service nearly fulfillment up roughly XXXX, from our year needs from parcels, Next of our invested XXXX, fast time and across with docks, We strong our HepsiJet with diligently in ago. has our XX% delivered delivery, transport This HepsiJet's Instrumental our to XXX,XXX meters points. reached up partnered square total country, ago. XXXX and line a in square has year cross our footprint total logistics off been in expansion carriers. XXXX drop the hubs strengthening centers, HepsiJet meters XXX,XXX including year please. including area
the service all Turkey. and became service satisfaction this In in XXXX addressing score business customer a in option. continued that service quality XX% which in the raise by high expected for will in XL cities started the available our of and with is our the having internal given easy experience service fourth customer name to need addition, to customer our contribute reporting. platform cargo handling introduced Recently, reliable under and merchants segment. XL HepsiJet service two men serve bar evidenced the Initially HepsiJet particular to in XL, further quality HepsiJet satisfaction, return quarter to according retail is on its quality XX HepsiJet
me elaborate update let portfolio, in strategic another on Now HepsiPay. our
that Next the one a of assets HepsiPay most its opportunity addressing customers it of XX% resulted HepsiPay And the the by is this market Again, orders the momentum sizable X.X is slide. [ph] in in fourth end bolt accounts year. reaching has displayed sense through payments. GMV Since total debut HepsiPay strong strategic of the in in passing open of uptake quarter. around in million the
signed During HepsiPay the with two year, agreements prominent parties. collaboration
the of card a subscribers telecom users. mobile without are pay able direct credit and leading is those monthly subsidiary capability FinTech back at of their to debit through limit enable up phone world. HepsiPay Turkcell, operators shop Hepsiburada Paycell, billing to certain a to Turkcell or Turkey's One carrier and
card, around e-commerce Istanbul Municipality, payments city. to become be payment in experience a broader is million transportation public a take XX further Istanbulkart us prepaid to one one is Second bringing for Istanbulkart which step another will soon will Metropolitan in Hepsiburada contactless and the audience. by to estimated this
Later environment at is of milestone launch limit the feature Pay terms an is new solution exciting Now are of affordable in Turkey than innovative, Hepsiburada. initial Buy e-commerce industry This in vital particularly on history important Pay scoring Now Pay user's the Bureau solutions shopping has the development defined an are ever. Later with Buy Turkish encouraging. where demand of based first resonated well market by Now Buy our Credit has records Another for the Later at credit distribution. HepsiPay. The been affordability the audience, in at The and more
gradually and as improve. to it is scale we to learn Our plan continue
also continue will we to focus in XXXX. In on addition, features new advancing with
financial license-holder taken have we by disclosed, tap As to [indiscernible] consumer acquiring step companies. the and sector the first
are financing taking already solution, further next platform. those our on steps our so, to to in the launch in our the aim banks addition to by of affordable doing We solution. we process leading diversify offered consumer By
roadmap shown on our slide, actions strategic next moving at the As HepsiPay reflect on forward. these actually
made Next and we a was our slide please. It good online offline. XXXX, the evolving initial in into HepsiPay. companion across to payment journey progress In on step best-in-class
is forward, offline. transfers, to XXXX. capabilities Going payment, momentum and and already of and we a FinTech to further capable experience We capabilities other the intend enable platform very on launched use expand online believe build solution money in HepsiPay the our and frictionless develop across across FinTech
Next slide.
stores. products experience. and making XX interface, installation continued HepsiExpress experience asset product customer brands in from through a provides in XXXX, and with Its leading advancements expansion HepsiExpress over roughly user includes easy towards price wide strategic ecosystem with its both integration national Another strong and and grocery, steps regional solid flower unique of now across hybrid XXXX comparison water in Along features. delivery while discoverability retailers localized retailers
to wallet quarter, such order was experience, as engaging new acquiring contributes HepsiExpress our platform women. to checkouts. fourth HepsiPay HepsiExpress segments strategic the at in into increasing well convenience During customers, integrated as as frequency, contributing
customer and the resources. to model gradually journey, remain delivery on While focused dependency our that we will we end experience, optimize on service our end will lessen
based capabilities, we with deliver with strategy On and and driven market in-house with mind, innovative logistics name, our app the our nationwide network, aim experience, and our strong we including solutions, model, hybrid our strategic cash elaborate XXXX. Operating the super our growth line youth, sustainable XP value our targeted efficient I In slide, household in and to our our to segment cost our to XXXX. data priorities, finally, services. would ecosystem women, our with disciplined tools, marketing diverse our continue science XP, next brand campaigns, family management initiatives, like proposition affordability robust on in in for integrated strong gamification customer strengthen of with marketing and will
Before let on me summarize the the slide. how outlook current see finish, we next I
penetration XXXX, of offers QX for to around the being Let us the retail In with within an year rate population. with be exceed retail offline, tech solid potential the XXXX remind urbanized, XXXX, Turkey full inflationary performance and growth current expected expected despite environment, attractive started sizeable, total dynamics, GMV and great market environment, savvy the the Based you higher growth year growth. rest a of we market compared to of the that growing to XX% macroeconomic is still a of year With young, XXXX. and majority we indicating growth online for have to by our expect achieve for view the in in the XXXX. than on XX% GMV
next expanding XX growth capital no we to improve grow, differentiating during our accelerating the expect have for this, and like months. thank margins raise Korhan. drivers, I our and cost path disciplined to you to plans and floor leave to profitability, would we With by listening via technology, strategic CFO, On the we and to As our currently cash logistics all assets, our management.
