we mentioned honestly, I've been we pricing of controlling this and club. experience in our has strategy -- want So function the a over, the over really, as
more are have we club. yet certain of where -- are a to we in in So more abundant couple thousand gain not the opportunity a price memberships, than pressing point club that we
limit like we're membership club feeling the trying being in and then club it's we to raise the Where price. a just we over-membered have the control and coming members into that experience
like The new speaks So demonstrating customer clearly for strategy. itself. the it that really they
all revenue who that in comparing result Life higher. shows athletic is The They athletic it, the Our isn't club just higher, NPS customer experience higher, be anything shows is else. EBITDA across, is to NPS club country Life Time. the Time Life our Time wants want to experience
have the and in So we every supply before limited experience tarnished. gets club
by literally what naturally us It that done needs across And allowed right to of Chris, on systematically. guide adding rack increase every the huge nothing They're to the by experience new to member. sense or club location, be. like have to if just that is really member country need that. additional most done, don't managing prices makes And ever except where gets established. price based where gets So all nothing the price the plans We go don't working a for to location it's they be now. have We something overall. has rates,
That So you for the Ken and would the XXX all work full for average for I roughly all membership XXX,XXX, is or and about way dues full mentioned, subscription, now, you the dues about about, is plus. you Right is look that really to we which average to subscription, something. at Bob as access on-hold digital subscription. need times including and tell guys with think the the XXX,XXX the number
and legacy there all, the grow at naturally say, you out on would dues And because XXX is is there push and churn XX,XXX-ish should modest that some going are basically XXX XXX whatever. each will that If number expect some a increases. number, is at this that churn go that look about XXX anything average that you that the on-hold back the without dues What you I that naturally is modest, to doing quarter the then membership, little bit members member up. to and
seven go We So They this always because five for rate will years, us very is and time likely very, long with be more them to years have less rack the we for the systematically. methodical. They paying. through a going pay six benefit it very give been they're than years, of a been drop got member, they've drop a desire member long and reduces their drop come that if they want want new be pay rack a out, fact they they to the because they've also for time, to to that been a they out, they rate. out, long-term to back, member,
system whole that Does working. So the is help you?
