is This Bryan. Thanks, Jon.
I'll and tackle then I'll to maybe a here, get elasticities So in second. pricing
different. us an of market. obviously, leveraging And I look toolkit. of on. So the spending brand, one brand the what's is to at what's last always-on down we're for really within It's SRM our do each revenue SKU other or from Pricing, years really capability market, We're supply that things about coming built standpoint. the capability, leadership. subject, and at we've our we're a different over an We're SRM effectively chain. believe I'm X pricing And then talked looks We and lot every level. that looking inflation we're looking management strategic of proud the time happening Jeff's And for at SRM capability. in the plans X the under go the full
make to In mix. tag bit really data prices So our the are up And our more categories, architecture unit that's category. pricing clear to inflation, price trade lot pass we're optimization, we average many it's us as that's certainly it's and the our the leaders U.S., feel take want to day, our to the of we advances, be. than the in pricing needed. at as little this we in that where end or like sure We on cases, At our goal have and strategies. car a But measured need point preserve to is margins.
never with discussion. facing Pricing work retailers. Everyone is an the is inflation, easy closely though. we So
coherent we're a pricing like been So reflection acceptance, rationale in in and to more what find We've good will for good market. the importantly, and the provide again, able more taking we a market. why in good plan can and pricing, for look lock importantly,
been us. it's done and great each level road about the So pricing I to date. for as more is we've down to what feel We've brands future needed. for a well for area big a if the got focus SKU our map of
Jeff touched elasticity. In on terms seeing I of I we mean, this earlier, are elasticity, mean,
So again, seen quarter-to-quarter. not is levels. it's not. not remain We've This pretty at consistent like historical elasticities we're
So was what we saw to in QX consistent QX.
expect And price/mix going to case in QX. that number. be have more QX to We in the we're
see bit levels. historical a again, back to So elasticity but not we more to result, as expect a
try important to to channel. but at to not That's and parse well. remember But elasticities noise them segments of channels, terms across significant levels away-from-home and categories support obviously government lot there's mobility from data, and we'll the to thing again, to to what's consumer In historical do It's inflation in everything as and to try levels that. really of product out, and continue happening constant. the hard a availability remain