to Andrew, questions. I come to want one, didn't address try miss if back mean I all I those skip. because And to
X% On and the XX% together on-shelf last guidance mean, availability, grew guidance when original I year. we put year we X% this to was year, for our our at this
a us for held we competition a so our a ago. up lot did knew on-shelf frankly, better headwind that And supply year our than because, be would ability chain
a guidance this and on-shelf is so we of faster, increased fact for year. the availability But And matter our the calculate particularly players, had faster we into that competition private -- for than anticipated. small our lot we factored label
now catching Importantly, availability. on-shelf they're up our to
And year. so our on-shelf improved we've actually availability this
as have backwards. gone not if we it's So
It's us X now. for And years. is higher are have kind our with drawn have -- that of bit just we now trailing increased because out you a disruption availability costs. on-shelf like our quite even We and see competitors that after our can have reduced
So the but it, of the anticipated of rate first part that's the not change. We question.
of this In in late lapping -- lap we'll and of terms really of the -- that we'll start April year. May and kind
we to when this see impact. started that's So
In terms one certainly executing North retail of are our across the of really board, well. America things in the teams -- distribution,
of is actually up. share distribution Our
not our And a so with there's problem distribution.
the fact, opposite. In
about got We've innovation good in And Old and that Paso Haagen-Dazs. the I'm will in innovation ] Our distribution half further. cereal. say really yogurt, good which this in back got [ of excited hoping our innovation that El bolster will soup, good. in We've year, in looks I'm I
so our as businesses, year. our than was it I lineup better frankly, big and across billion-dollar look last good And innovation is really
And so our the see as half of next continuing distribution look to we we think the year, can build. to I
promotional As -- means it environment against has a promotional promotional contrary. to rational very thoughts some the environment, what been the to
We the number have expected we this because of year as pick promotions availability. of on-shelf up seen
seen we've we because were also list seen for been has of quality have merchandising, of also better the merchandising improved us, has ROIs the we've ago. the the also quality merchandising received, get we we that they And of specifically than quality the accelerated. Importantly, but year receive a the
a this before was even But increased promotion where the the is and point, is below is importantly, has really depth. of the still level it pandemic And depth below. in not in it has and even increased the frequency, merchandising of well though important frequency the
increased seeing we're yes, So of levels promotion.
of returns We we're because seeing. expected merchandising the that. of that the frankly, are quality And better
