you, and for thank joining you us Thank Rebekah, today.
we return what saw where While of the to COVID-XX normal. health hopeful recovery of crisis this a is significant new signs we a the has first quarter will not the ended, and be beginning are
pandemic strong of amazing Fresh our growth of incredibly our grew saw beginning with Because our focus Kroger’s continue I’m quarter for since triple-digits customers, proud today and profits before significant grew customers better be of the quarter there in our ahead we without associates’ progress cost to who of other. positioned demonstrate commitment, customers. of connect our communities and XXXX. expectations. first relentless is the initiatives. our internal Kroger Digital with identical with than Digital each sales and our We to our even leading fuel for Our with alternative sales associates were on Accelerating results that because savings
gives All and confidence to billion three few guidance program. minutes $X a buyback share spend year for announce key like new areas. the I’d the this of raise us next to discussing
First, how customer in transition this behavior is period. changing
Second, Digital. how and with we leading with are Accelerating Fresh
will to live I our to we Finally, work and the through experience vaccinate of to how continue human the feed associate purpose Americans. millions highlight spirit our
customers a Our in are transition. time of
some see habits During the to we resume. quarter, pre-pandemic began
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trends. we meat, fresh in pandemic trading and foods, saw like a heightened and expanded includes natural Importantly, areas several This demographics, key premium continuation consumption to across up more engagement digital of produce products.
social New of than as trends into enjoy more our customers pick looking for pre-COVID. same new are as convenience And routines. customers, people well remarkable the the busy customers cooking up, of cooking as or did say lives options. they recent a XX% they a are people’s survey settle emerging in In more
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is our Investor important incredibly As customers. to during we Day, Fresh discussed our
even Fresh with and our the experience continue and our who metrics discover consistently we commitment advancing deliver our improve quality to partner buyers and opportunity to the providing Local Everyone Kroger score more suppliers initiatives share freshness, regional the fresh to commitment. our new and and are local through more produce to Fresh Our customers. providing opportunity We Accelerator, with testing suppliers & to our value Fresh end-to-end announced And learning Go to improve. Supplier for
to X,XXX since than In XX, received participate. already on launching have more we May fact, applications
momentum We continuous are XXXX our the expanded capacity, building customer innovation. improved on within through of seamless experience and ecosystem
first our capacity support continued by quarter, to expanded growth. we the sales XX% During
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incredible we to and extend spoke The serve and addition range getting CFC, started. in the open. model In us to the are Jacksonville products Groveland their to our allows directly are customers now Tampa a door, hub-and-spoke CFCs, allowing to also more just us of
are be our data continue with to highest and delivery with our We And metrics. we capabilities, today. and capabilities increasingly personalization fill to will experience NPS meaningful scores e-commerce our reach our and to pleased digital we report and grow are rates thrilled the retail. customer elevate Kroger’s personalized data continue ways the to among contribute that on-time to in our
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part-time can began of and proud clerks. people opportunity Store come XX% job career. where are for for We stay a a culture Directors than our More our as of
connected We culture growth. are celebrates and a learning that life-long that and and incentivizes collaboration and embraces agility building
take That launching has our ways program to helped individuals our than since associates it invest education and XXXX, X,XXX steps assistance more and we as in is example, many grow of learn industry-leading For one associates. in employees.
wages as invest increasing rate well. hourly continue quarter average with to We our during in one
end with be comprehensive $XX. our of hourly benefits, are We over will rate And the our year. on $XX average to to hourly the by track increase average rate approaching
adults the health vaccine campaign throughout have and administration’s done committed remains Biden to X, first COVID-XX have we U.S. of least receive giveaway. to their aggressive we safety. community immunity Kroger and marketing pandemic, by an customer associate support and XX% To the launched As July at dose goal
week, Next for and million Health XX announce free winner the Since Kroger million pharmacies $X in X year we clinic and running our locations the of sites ahead groceries first our over are country. across XX% winners. a vaccinations. vaccines the will we Today community announcing has and administrated giveaway, forecasted
our turn Now results. Gary? I to quarter it over would Gary like through you to first take to