morning, and you Thank good joining you, everyone. us today. Thank Heather, for
in our also service I'd customers, and our I quarter, a dynamic We're our like and executing terrific delivering pleased the consistently environment on thank progress strategic to to agile for in initiatives. Before performance very remaining discuss is operational our welcomed seasoned X she's Bath Eva Boratto She Works with ground Body CFO executive already the and running. financial, retail have the beginning experience. this decades hit month. & of at over of to new as a and teams
today's course of call. Eva from You'll on hear
average the compared or our results. quarter with outperformance second optimization our $X.XX prior AUR margin. benefits by were the X.X% planned improved better sales of our Adjusted retail increased declining per merchandise cost of than the to and Net diluted in on of the initiative, moving to were share Now driven unit expectations, year. majority with earnings line
our for the quarter, team's In rate to nine drive showcased the in In exceptional increased drive once time our be building to efficiency future capabilities we the year-over-year the in fact, business ability second very innovation pleased to with capabilities. growth. margin first merchandise again continue while quarters.
I modestly
with successful dyes, of completed formulated of from very through to launch delivery And care addition genome continued which cartons our our a care the our our customers. expectations. in From all Mother's merchandise above new which were declined grooming customers sulfates convenient, pleased our solution.
We and hair fragrance rollout the a quarter, the launch finally, July, body handsets, normalization. delivering post-pandemic of fragrance rates newness of second sale, versus prior in response are refill our collection, With sales and a without positive paraben, June year. has hand the men's also of providing July, our limited our driven increased received and with line category soap offering, soaps the as Home results new sustainable in of fragrance perspective, our margin and the in executed semiannual Day our sales well expected, by sanitizer
Importantly, unit year-to-date, categories. share these across we've product increased
spending against expected, we've we continue our of during carefully the environment. managing pressure we macroeconomic the observed on seeing clear, challenging in backdrop To that customer aren't their quarter. basket any business, down As to the some trade but be is see a size
normalize. ahead look growth year, on the capabilities our company position building the to we As our innovation for delivering remainder we and remain when focused to categories of above-industry
on and our Our that on outlined areas making revenue deliver to is approximately initiatives top progress and and long-term XX% We're diverse call. the designed margin above multiple key expansion. five XXXX we growth have levels, opportunities last line I
loyalty efficiency. personalization; extending drive our experience dig a with seamless them strength elevation the and and work to our moment, to First, to of customers through merchandising; with our like and our will to brand and I'd advancing Julie omnichannel our a extending enhanced international by to fourth, third, to three, our little our platforms operational second, forms, technology finally, excellence the on fully the packaging through program, digital a upgrades reach in growth; more innovation our customer. connecting elevating but by engaging our our reach adjacencies better engage and and with in enabling speak stores; deeper progress brand and other enhancing returning leveraging
deepening and customer whether are our We outstanding the store. of or shopping the fragrance, building connection on experience, history through across our online journey, terrific with in customer products connecting a
has better our analysis and motivations. customer of identified be us target groups more their enabling and segments. the customer understanding unique innovation, growth insights given customer merchandising represent and and These are efficient segmentation a biggest that our and informing marketing Our to effective our opportunities needs reaching us now in
We're implement build the marketing customer's and basket more a and promotions plan cross-category Through approach personalized to also trial the products, and our of this data building in new drive encourage work, shopping, targeted technology increase trips. rooted we cross-channel capabilities incremental analytics. to and
personalized IT testing from Now begin and promotions vast more the Victoria's fall, next we at separation and that will value from we these beginning Secret, the more this that year. successfully derive apply our them have majority optimize marketing of capabilities completed broadly
key U.S. XX Our customer remain loyalty program sales launch launch. with of enrollment sales and anniversaried component of members, national program, loyalty since our approximately our of continues August, million pleased we the our we representing nearly X/X to of engagement.
This loyalty be a with
increasing our on our focus impressive engagement. to primary build on is continue we'll While enrollment,
example, featured of a access previous then exclusive in second laundry For quarter, we them event. to our our we sample product, loyalty fragrances both in to gave the the for only members not
and Halloween launch. an Next, we national prior event sneak our preview the to gave members early Halloween a loyalty shopping our of exclusive collection
such excited accelerators benefits quarter. test as we're the third capabilities more and planned, new in to have We
channels. focused fully our integrating we're our loyalty Beyond throughout experience on that,
we sales the and ability program. still in to of our are more We customers more our in while the early merchandise loyalty program, and innings to improve drive margins are attracting confident
Moving the a is enabling of area to next experience. omnichannel which focus, seamless
are transactional. assets our digital business, digital Although a largely have we strong profitable
website discovery through personalized we baskets we mobile drive sales, on more landing As to integrated more content app. immersive larger the second and pages, In introduced personalized experiential product recommendations. our platforms, move higher and and we recommendations plan quarter, to
begin in the fourth we'll video mobile the e-mail and to website This test quarter, third to month, app our launch we plan a with content plan deliver content. for on immersive quarter. personalized broader Later
compelling know, of we when in increasingly an convenient national our approximately you this quarter.
BOPIS the omnichannel As in additional experience BOPIS us iconic the are the dual in increase picked customers, more channel to second up their single-channel will a orders to testament outstanding XX% customers experience our of which, rollout fragrances delivered purchase assortments.
Delivering a customers Pickup convert customers first seamless allow and in completed spend which the of And choosing order, they by made power in-store average, or threefold. talented Buy option. is BOPIS XX% quarter Online to on associates, store increased as Store,
cost enhancing and company. planned million $XXX across annual savings operational excellence Finally, through of efficiency are we the
expectations to the plans We year. of fiscal line the are the will for second sales will the shortly. our approximately guidance, quarter Eva on for on second reflects also second share half the XXXX, which our detail million half XXXX $XXX of track of bottom deliver in update our an those additional outperformance and in savings to and year provide Eva
the in macroeconomic has touched spending been on the customer As earlier, their cautious managing I backdrop. amidst softer
innovation our newness, to compelling responding still events. are and seasonal they However,
innovation with profitable and highly stores strong customer. us will and goods differentiated deliver off-mall better We customers, build model, us Works deliver and that action the position that and intersection serve to retail has and at growth Bath drive taking business fleet a to close the the allow margin & are positioned of a mall capabilities expansion of our Body in consumer to above-industry
We integrated a have a customer strong to history balance macro sheet supply and superior cash which respond chain, along and flow quickly with a trends, us of vertically growth changing generation. free to allows and
have confident a that, the macroeconomic profitably turn shareholders, pressures, Julie. opportunities value set building today.
With call strong and we exists a diverse to am foundation business the As over grow that I our I'll of to navigate for we create on that
