afternoon, and Bob, good you, Thank everyone.
optimize emphasis growth. profitable will that, the areas that healthy, of our address Our and goal underperforming. are value and business we the brand to Nutrition the With consistent continue is to work digital, return to unit on
XXXX Nutrition as EBITDA doing revenue into Today, growth. in it XXXX foremost be remainder customer delivers I'll customer season stage, first set for Nutrisystem some the produced Nutrition prepare in the growth growth year objective within then diet XXXX, Nutrition backward. powerful the 'XX Nutrisystem step us To And sustainable million the for we're and how Nutrisystem's the candid. team over I'll single revenues share generated the business and million profit. share $XXX going, lion's $XX the was business XXXX, 'XX. to in To to while of DTC, on The and is put the path what in still unit give to color But to and adjusted brand. team's the XXXX, was is a DTC last return for the lever. units acquisition most deliver over of
new it's that We year after history to of decline season to in tremendous also Nutrisystem's by in diet the are customers, shows industry encouraged mind, for XXXX. experiencing a reverse challenge season. a trends diet we With start the that know next
XXXX. in digits expected Through on the mid-single mid-February, of XXXX. remainder customer versus year-over-year for And cadence we period full time and are up year the of starts same double-digit based the for orders the anticipate XXXX growth to the an regular return of starts year, we full customer these year and in versus
revenue expected provide to is EBITDA selling price XXXX. a a average Nutrisystem growth is lower While certainly encouraging, and to this headwind anticipated in
I'll a behind provide color bit numbers. the of
delivers, type, approach introduced preferences to receive unique personalized and goals. we tailored First, X The innovative Nutrisystem XXXX. while programs Nutrisystem, advantage Customers food by the to remains and now likely body launched everything as people easy their the plans most since offers program Nutrisystem in Fast can the require. the is that of follow it like personal, convenience ever busy as highly
to developed that DTC is broaden cost and us across response evolving new order achieve team the the a creative its Second, appeal. higher per delivering helping lower channels, all brand
in And digital. third, expanded we
As is dramatic DTC XXXX, a efficient reach an thanks result new higher growth a people of cost far, response. per we we increased to number at increase Thus in I marketing. in digital significantly mentioned, of impression, the have just
and ramping been digital digital in be up in spend team upper had year, now. to the marketing in back we're team building digital the Our last the position our channels half in of profitably funnel was
media happened, of has mix but important smaller has much our one a shifted significantly. our part media than Television remains an mix, this As past. years
BOGO has the I'd the team like about is This effectively about during raised for A pricing XXXX. BOGO, offer few a BOGO. the sole Nutrisystem factor. not offer compelling response. but it One growth and in season offer It's to one, Buy free, is driver Get in customers, a minute diet strategies of talk the or tested contributing a that quietly XXXX. facts
they stay revenue is the flat. the for take who each Test longer, shipment. results that much less such offer per While pay those show program BOGO customer pretty that on
the started BOGO, year assumes and year. the throughout guidance the We with activity promotional remains
offer advertisements, the and is BOGO we're in points offer different options length commitment. of While around price we using do
is Our most popular ship. auto monthly the option
XXXX to monthly the As price. team generate progressed ship lowered incremental auto the orders,
we customer support that at average upside and on price touch a were acquisition, is prices and in there's lower in year-over-year the least pricing, to selling margin XXXX This XXXX, into lower believe and potential in the February moment. on Moving continued. January lowering driving I'll
rest like year. to the Now about the for plans current of I'd the talk
and to know The XXXX growth. to EBITDA Nutrisystem's an more encouraging season Our revenue start. diet be to is I to Nutrisystem done off team return and there's
what we're Here's focused on.
improve years, of The the will carte to upsell total and further to revenue and through retention margin. personalization several configuration. enhance XX% for our items largely per was raise price innovation product growing customer Nutrisystem We We the a increases, past in customer greater improve price introduction improved over of responsible need la process. team
believe offers price ways our margin. and find speak. gross average as selling testing we we is fact, team We In will to raise various
grow We customers efficiency. new will push marketing to reach continue for and to
Tivity Health Nutrition the the in in that early into unit's of and invested We've half XXXX shared stack the in technology past XXXX. back marketing business
in driver digital new our to a season, onboarding expansion later We potential, consumer data it platform. improve planned as While efficiency leveraging marketing we are therefore are expect we year key will use our begun XXXX. we it have to progresses. media be in its still full diet as This at to the not
our talk Beach South and channel. Diet I'll Now retail the about
would is start the DTC its not the Having Nutrisystem straightforward, original financial yielding its the that South ahead today's in it Beach We than of business, keto-friendly original we're smaller Nutrisystem I'll and adjustment the appeal with approach was South on brand wide trend. is is that and stand are to be Beach. a they believe level. strategic adaptation believe because space has We pressuring paralleled EBITDA Beach results. need market. DTC is hypothesis South nutritional that, time, a sustainable acceptable up said business, of awareness much While Diet in in
losses, spend our reduce to have we versus order media XXXX. pulled revenue EBITDA lowers which but In increases back dramatically,
here. on work we'll have We Diet, the much to South say strategic do future calls. quickly assessing more and options We'll Beach for be
enough and end and a number from of are Beach and channels items. we them have combined business talk Nutrisystem South Retail sell channels DTC our to we through Nutrisystem generate of and models Diet revenue are separately, which at decline QVC $XX that different even they Beach expected These year-over-year top approximately though about million. guidance small of South the
retail are strategic say we operate the future of more doing calls. space, on about We improvements how and a we'll assessment in
includes financial new the in portfolio clear, Healthcare senior nutrition program, combined and Well health access and address offering Finally, be To concept, care seniors will vision yield for Well we needs and the designed offer consumer especially supplemental needs. Medicare and meal our still potential approach both in meet segment. convenient wellness home bundles the needs. to Advantage with are nutrition meals with the Wisely Wisely believe it's solutions caregivers days of Wisely to prospects long-term the light The to our plans in of to first early Well The partnering optimistic and delivered benefits, for that but health benefits. our nutritional dietary growth we
and excited of the Nutrition and the sleeve. serve strength believe lives. Washington the the Fort and long-term customers rolling and bringing connected I'm potential Americans help Nutrition about enthusiastic healthier teams vast and our the about together business, joining for in my up Healthcare team to live more I'm better I
to let hand it me the to Now financials. off review Adam