Scott, I'm and afternoon, excited Thanks, everyone. good to today's join call.
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we alone, online coverage XXx Reach said, contribution a going enable XXX%. grown advertisers by our are taking third-party contribution near-term hugely Off-line the identity it in year are Reach their shift away sharing program, and occur can in identities Through industry non-discoverable XX%. last competition. believe cookies to context. the first-party by our we've be contribution whatever as disruptive and than of Smart We may That to ecosystem and regardless broaden steps in the In future. don't by Smart more addressability to mobile would permissioned the
example, we only into bidstream. For the in last available identifier incorporated programmatic the bidstream display. the IdentityLink for people-based IdentityLink omnichannel is in the year, LiveRamp's
billions have have to an bid to on on ability bid. the of of currently with five are now or to IdentityLink. bid implementing and the we IdentityLink live out top in directly We committed requests available XX Four DSPs SSPs implementing IdentityLink which bidstream the
and with not progress their in the gas the businesses. SSPs take across those DSPs the the publishers, proofing We are and off to together to collaborate foot future ecosystem pleased urge
monetization relationships our IdentityLink first-party be tied Authenticated and ATS finally, of Traffic can with to inventory with suppliers of And publishers ensure stable identifiers to enables big user or their their enables customers to advertisers. the through publishers ATS tech. can directly addressable so of to business winds and Solution build their independent make the their enduring model This relationships that first-party own traffic. effectively
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The first policy. is
our updating their policies California ensure are understand CCPA. informed privacy are We and that about the rights under consumers to
focus consumer interact like are parties that focus transmitting who and stipulation perpetuating and area is of core recognize to products And CCPA our space-compliant downstream. manner. support ensure all area the second third The a network our reviewing system data our of with in privacy the is ensuring, about contracts of
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data our identity ever with our Increasingly, innovation create LiveRamp collaborating believe that across new and and accelerates In see customers making can further product in ecosystem. entirely for our unlock to innovation by we another we entire modularized platform addition LiveRamp's catalyzes stewardship, to And more products. ecosystem. one our we
of Safe for couple neutral Data examples, Haven a a measurement. you give me Let current
publisher ad-supported businesses ROI building to other show enable advertisers. to for and search optimization platforms need granular publishers, able premium media, be Social and
Without LiveRamp's ROI limited to their these only tracking data are connectivity, or conversion mobile platforms in online analysis.
of sales However, XX% across online. are than retail today less
years, measurement. platforms couple omnichannel of publishers these into and sales Over enable has retailers with safely been data the in-store developing to past from LiveRamp programs securely to bring
XX of a or few advertising programs. directly sold measurement one these have years programs. A platforms of more are handful enable we have as clients source publishers XX only often and these and and holistic measurement over by over ago, sales we Today a into programs product. These leveraging packaged
integration. seamless and Modularization
the at Cloud in are a our critical the which step to We scalability of is Platform, our tail-end migration Google of currently business.
externally. groundwork the migration platform internal today more in execute post We our are laying to platforms our both to API simplify strategy and expose functionality
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because and collaborate design LiveRamp future of products as inspire bring us. identity because boundaries a part ever potential new the give The and partners ecosystem to not the to a competitor us is opportunities launching who feedback partner for on us across identity push the that us of us connect standards, ecosystem. hold Every higher catalyze of as opens see bright in this and customers we with amazing own their building to continue us ideas company's of new new and
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