and Thanks, morning, Howard, everyone. good
significant and environment we’re We our for adult investment tobacco in Cronos. tobacco tobacco adult financial commercialize the cash alternatives in with to generate regulation. us to deliver through return performance this tobacco steady to dynamic the and category evolution allows to category tobacco participate business cannabis and enhanced products preferences consumer strong deliver in believe remain continued and to emerging positioned consumers, our continue well We results expect shareholders, in satisfying to platform adjacent that and provide non-combustible
adjusted price lower earlier, in strong adjusted segment, percentage the for segment strong cigarette the pricing, significant The more OCI core year. efficient drive than products the expanded their smokeable margins and stated Higher X.X% segment’s OCI to data In to our tobacco As X.X% delivered efficient contributed products savings year. growth through realization objectives. was X.X cost were spending analytics grew enabled net up pricing. and more offset promotional resilient XXXX, smokeable Howard mentioned the excellent points promotional the its for More spending against XX.X%. segments performance by volume income to by segment’s and
exceed XX.X%, remained with Marlboro’s retail launched packaging since remain equity launch. over versus pack expansions and equity program continue driving year tenth enrolled our are The resale Rewards Marlboro Marlboro million expectations, investments support repeat and a codes XXX purchases year. million brand number smokers to prior one other a entered item. coupons share ago redeemed with Marlboro down and the nationally continues adult X.X performance. at to its innovative Product stable
that quarter by full-year movements level, for trade when U.S. cigarette industry inventory the in and adjusted X.X% fourth by we other volumes the declined factors. and for X.X% At estimate the
We and the category other usage accelerated adult incremental smokers decline. movement categories, continue to believe to year-over-year drove e-vapor, of exclusive increased that primarily e-vapor
taxes, manufacturer remind price retail the we’ll this that component pricing rate margin and include changes. changes decline cigarette excise elasticity, based that is trade on For price of investors
For the result impact of volume approximately negative cigarette the the this retail for is X.X% full-year coefficient increased the industry X%. is prices multiplied When of elasticity by X.X, XXXX, by a at year.
to Given move XX industry into factors these regulatory volume X%. account, legislative as to all the to the trends XXXX adjusted in cigarette developments expect project X% dynamic. tobacco products, we e-vapor and legal Taking volumes purchase industry recent we to age remain national and the to decline cigarette full-year
volatility a However, continued to we’re multi-year no for U.S. forecast our cigarette due longer expectations declines. for providing tobacco across volume categories, industry
four-tenths share estimate discount, in discount remained but full-year, that with the XX.X%. at In we levels was total for share up line the historical category
While its branded have continues some L&M’s to increased over performance profitability we time. with pleased ceded discount, PM in USA share be and
X.X% large great exceeding a had JMC category. the cigars, year, In cigar with volume machine-made growth
pleased cigar Black strength segment with smokeable growth. the cigars and the and segment tipped continued of profitable the Mild to We’re & adjusted contribution OCI business’
more spending adjusted Our and XX.X% smokeless higher expanded product and adjusted by pricing, percentage The promotional $X.X delivering to offset by three costs X.X% more in more efficient segment margins product maintaining OCI adjusted in well volume. strength OCI and lower as behind segment’s OCI lower performed XXXX, Copenhagen. billion points than than smokeless increased
XXXX. to six to calendar an continued volumes an for the XX.X%. declined last share trade by for volume estimated When estimated the inventory category and X%. decreased year adjusted months, three-tenths the In Copenhagen and adjusted grew differences, total industry in smokeless smokeless by movements X% its lead by
volumes. that pouch continue oral and and smokeless categories We impacted to dipper believe the interest adult e-vapor nicotine
in rapid category regulatory illnesses growing JUUL. products. survey declined to the the through quarter, XX%. youth in JUUL’s In of to Several sequentially X% or vapor-related driven XX%. to and Moving showing and almost drove we significant e-vapor market Late year-over-year. months, e-vapor quarter, nine a slowed and government from was in the approximately Also, XX% growth entirely e-vapor, action. experienced flavored nearly fourth third quarter, e-vapor first news growth The of growth of all the use the estimate states to and share the data rise release the deaths sequentially volume by legislative e-vapor ban moved category’s category fourth X% declined the
we a quarterly our preparing In analysis of valuation in our and investment year-end performed JUUL. financials,
has against increased this to investment, by that XX, JUUL cases cases earnings announcement a more billion the cases and JUUL October pending increase. our XXXX, number number analysis, the As of result an quarterly by we’ve additional against of last against recorded legal $X.X our the on driven legal JUUL pending continue to the will of XX%. number of Since than primarily JUUL impairment increased expectation
the brief due to quarter, expected various adjusted third a the For from growth likely e-vapor action and in cash JUUL e-vapor the in bans category reflect U.S. slower to we review, result the flows future increased just regulatory rate greater the U.S. of In we legal quarter, in reflect described, and as international. the cash flows. future environment JUUL’s we to around uncertainty a fourth discount
$X.X The value current latest our impairment the billion. brings investment to of
said the year performance of forward more can in move and hope we earlier, constructively. we’re past As disappointed JUUL the
the acquisition of CBD building vaporizers. of we’re tremendous opportunity. significant Cronos has rapidly for its including and and Lord brand. filling building They And cannabis Canada’s differentiated U.S. presents strategic intellectual legalized key market, brands of manufactures which Cronos’ business through capabilities Last and with We entered business derivative with our if U.S. Redwood distributes regulated been talent growing the pleased a year, hiring Cronos and property. platform. legalization preparing progress products its at the to made believe Turning investment, Cronos. Jones in progress Cronos executing cannabis disruptive a Holdings, level, also market federal and critical against are luxury reasonably roles. acquisition, strategy the
primarily in year in the work higher reflect and nearly Ste. they digital brand ongoing for down invest and alcohol, which our to In Michelle’s promotional was packaging, continues in marketing wine address. XX%, $XX cost to innovative driven Michelle segment by business, Adjusted OCI results million, investments. challenges the to optimization. continue Ste.
stores. number For selling Hands X-XX is example, XX now one in the canned premium wine
dividends adjusted delivered an In ABI in earnings, increase cash $XXX equity also in million X.X% representing in $XXX year. XXXX. beer, nearly ABI contributed for of million the
quarter. the allocation. $XXX fourth in million to We repurchased Turning capital in shares
expect We the XX previously remaining $X complete we this to time in million program XXth last have And our the and $XXX the for dividend under billion our by share of August, announced year. increased buyback program end the years.
$X.XX X.X% of Our yield of current January share XX, XXXX. of a rate represents as annualized dividend dividend per
take That to our your Howard results. I be and wraps will up happy questions.
you and While which are remind on release that the calls being housekeeping available posted our items. quarterly metrics, We’ve include earnings today’s altria.com. pricing, usual compiled, are reconciliations I’ll also inventory other non-GAAP and our
questions? period. open do I’ll that, With Brandy, question-and-answer up the any we have