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So as year of Felicia the noted, half we conservatively. continue the to back approach
we is several season. deliver and prepare control There over the priority go shines working and of uncertainty, exception. things the a third what control, opportunity will through XXXX is change. to will year teams this immediate won't shopping The our can past for when are about Our take the environment, we as Macy's quarter we holidays deal to the our months, critical holiday have and but both back great no learned holiday in continue quickly be this of several year. the address adjust There and are challenges actions to that about advantage half to
from experiential on First, for to some and building gifting the holiday Macy's us. We for of successful we're America shift and upside and a comes XXXX XXXX believe for for Bloomingdale's away strategy that gifting had provide gifting.
nearly XX% the beauty of items led For in holiday XXXX newness represents assortment, and gift total by home.
and list. we in every or for are new and content. person have shopping will on introducing their whether our stores in-demand brands great gifting on have We categories dot-com, And are customers something
comes value. America us for to Next,
holiday price believe points under which way throughout gifts. will out Customers the gift's best have content every the strategy, with build for customers brands We We this gifts resonate value find further all great the our we at will all and season. to price $XX under great in point environment. at luxury
we holiday convenience. customers trade-offs season options between are cost better are shopping the We an elongated support promotional manage adjusting cadence and our fulfillment expanding to can our and so
small. We America big comes moments help the for Third, to both and us to season celebration. of life, special bring
to in to holiday Thanksgiving We iconic lightings deliver the from local tree windows, magic kick of off our communities. our and are reimagining the Parade holidays Day the holidays, will events
We of more with it's friends, for help than Santa ever. convenience the aspects and and we the we and will country customers campaign year has are family there letters different, XXXX customer this that holiday challenging home of a season our Make-A-Wish a been with around or will other to moments as meet these visit whether at virtual be to celebrate safety. joy our expectations Believe writing But need support making XXXX Santaland. to year
however some we've financial inventory a required to dot-com mitigate now. The number Let seen optimizing those We've steps strategies. both placement of impact. shop; options. friction taken delivery, curbside, dot-com to has from we us customer assortment meet demand BOSS, rework that cover our the of fulfillment shift customer dramatic our me mobile, to channel store, demands meet and our flexibility direct We're digital, to stores and in or of BOPS leveraging trending delivery and direct, In vendor wherever I-can-wait vendor same-day including, to are adjusting our network. they
to providing will improving more stores, XXXX also delivery information are holiday clarity customers our safe and on and experience. colleagues dates. We have a shipping operations In ensure emphasis better an on have that options traffic availability flow our product and
stores taking disburse and be bottlenecks We typical levels. in occupancy will actions to our control
At holiday third priorities out adjusting and of great Inc. a Strong our have versus stores. XXXX are calendar to Macy's experience. extensive our the XXXX Your has we separate every holiday with of Planning holiday top been colleague. quarter areas and intend we the spread provide customers execution our promotional also Service pickups. within for to will for to and instance, returns traffic our doors, For larger We're
let's now gears So the about future. we shift talk
Our Macy's remains vision unchanged. Inc. for
offline, Our offer on-mall we our leading access vision to retailer will luxury, is from brands. be to to from fashion fullness to convenient the off-price online off-mall of the multi-branded from to
Our the outside strongest expression sites customers brands and want great own of national carry of fashion. their brands. the America, offer in best and stores, these We
Our customers app. or in experience, are our a sites, are great stores, whether our omni-shoppers, and we deliver will our they
February strategy us our relevancy, for customers strategy the and for In memories. every remains for financial of life, we've which moments of come reexamined the in special with for right to viability shared gifts Our and occasions, special to But shared you create we strategy, celebration, point Polaris for impact. us. the
have customer on the needs think We fine-tuned the in plans future. based of our we opportunity the the and today where is
Our gain updated has recover differentiate first Polaris today top and and drive disrupted that areas market competitive or share. opportunity. strategy where been customers we can the then brands our to line drive it creates focuses business holds growth. see competitors and to struggling, also disruption on and closing bring With advantage and Retail Macy's both many potential new challenges, while bottom the into
to remain strengthening each paying we customer program that in that the with our in me us We shared points is cover investments XXXX let launched the each always are changes with we Polaris of We profitable and Rewards relationships loyalty of pleased in Loyalty and relationships. building So you with the we're in continues take our franchise lifetime of committed made. to and customer important Macy's February Star strengthen to we've off. customer with be start strategy customers. you Polaris through point five first the that the and of the mind
cards. or see As in through also we a from federal proprietary program. Bronze in increase we spend on away saw sign Felicia corresponding a tender-neutral note, did shift unemployment enhanced shared, during payments, positive our the up But a
important X macys.com. Longer relationships second earn is and with Bluemercury. quarter and Our we loyalty the customers, with customers we adding new using to every nearly for creating to Money our potential build customers program across term, which days, more best value continued in enhance is shopping million We're our events get Bloomingdale's we see Star back by loyalty Macy's, and loyalty acquired them programs day to new us. helping because are alone, program expanding us
which personalization, also continue products We messages. relationships, the presenting and with customer most the move strengthens to customer forward on relevant
We and million have driver. monetization engagement allow will as a more their than and the experience onsite us and customers to Macy's improve XX alone in drive future continue new offsite growth to personalization will pursue brand and we
to The quality curate Polaris point fashion. second of the strategy is
We continue authority our brands self-expression build at from support and off-price curating luxury. national on all by our private to to customer price to fashion points
focus on and remains of season. XX% ambition in the nearly the Dresses former spring businesses, a have men's have tailored, sales our we decline While our same, two destination the changed. seen categories
current call in While time, anytime these growth over categories and come four we category feel light I soon. can what Focus a and we to on believe future strong, dominant reexamined don't we where is position, to potential multiyear Four. demand growing These we have a we that in of roles market customer back business categories we've drive will the expect We've over demand the return honed customer or are horizon. growth and profitable
beauty, furniture brands Backstage advanced are the and are these the Macy's all Four our jewelry, categories, Focus have support off-price. To fine we America. And Outlet Bloomingdale's product in off-price. Bloomingdale's access of for textiles The and best mattresses, some luxury, to of For contemporary, and
long-term of private partners some are remains this our and the and Maximizing our a We of brand customers. important together part an vision of have our are products serving as highest customer margins. these committed to crisis brand connections with plan, weathering offering shared our deepest
sales performance been of apparel, accessories category. significant also a private in particularly on impact has While have the brands, home private we brand some our strong there in seen and
profitability, we private February, of we you in with And brands strategies February. in the to sourcing accelerating intend we to stated are the shared penetration. we to grow brands importance that given a private our XX% As
growth. the The digital of point third strategy accelerating is
seen base, everything improve priorities. the experience enterprise Customers accelerated. been grow In building has on improve our both profitable lifetime improve and customer growth. digital some digital our to have digital of move migrated and experience, retail digital months. our been able to unprecedented Few we have will These remain the further faster were agenda estimates, rapidly and infrastructure and value strategically driving customers serve have the But prepared dot-com invest In our an fully We those will XX across companies just we've their app, omnichannel customer opportunity. to profitability. digital digital adequately this rates. on and online odd across years significant three February, these at that because By that migrating agenda in we invest shared disruption. retail way, growth in of
as As we announced in COVID February, digital talent successful area epidemic. This higher expect energy influx and strong has we closed of our have model. San formerly fresh the that on and Francisco York of business Digital office talent and business put where We've our the headquartered. during found our in significant the our recruitment sales, penetration to on some New digital new business been continue. was implications we eyes metro with a
the we prioritization profitability business marketing more took a the support when in can to We opportunities profitable. and assortment business resource data rewire is Core and allocation. optimize correct. financial margin allows significant digitally fulfillment is our and mix spend optimizing granular cost transparency areas analytics focused leveraging by We expansion, the opportunity all the of most allocation it in to to digital, data of structure for growth sales saw are helps us to and and also improving identify rapid the our for This improving growth drive decisions delivering of business. owners. to opportunities spring, This more identifying channel COVID-XX from digital information prioritize site business our to efforts a to impact on assortments course prioritize and we a where that
around fourth shared. of the part store Felicia in our numbers that strategy that was saw You portfolio. SG&A The the optimizing
look it as more at we broadly the experience. omni Now, optimizing
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that two it off are in GXXX to continues investment past doors, stores, the well. prior years growth investments perform note I additional over our our to are the paying relates and As although will we on pausing
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we to markets. paused we're but those, modified So, continue test, market-based Dallas, investments. at Atlanta on our from ecosystem benefit We're and on those restarting focus albeit We expect the to to a DC now scale. continuing Washington
the open Macy's expansion Over Outlet we freestanding The Bloomingdale's test stores, we several format and off-mall Backstage will the online. smaller will we open Backstage a will off-mall continue next two of years, several and test smaller format Bloomingdale's. additional off-price, In
February, will service store in shared have we returns. for As off-mall full every and pickup
We believe that thrive. country malls best the will in continue to the
and previous and that know we I of Bloomingdale's also Macy's changed to that hasn't off-mall we number However, stores note close since announcement. our do to want in potential have the smaller formats. that plan high
delivery mall monitoring timelines both are efficiencies post-purchase call network, returns. expansion, With with closely, we centers, we omni their to fulfillment delivery, However, will performance and our store cost more and pre-purchase and customers use chain of more truly serve omni the purchase, to and and the if experience, our flex need we providing in over maximize a our our network this, choice to given adjust pickup competition strategy, on and and to from customers stores, control need we to capacity our our world, from in digital browsing needed. capacity acceleration and returns this to experience. supply and to focus entire In
to fulfillment was significant time network and demonstrate COVID-XX an start pain early partners. stores us, shared At products customers redesign and fulfillment. moving supply forward and chain had more a centralized center we getting a developing efficiencies in with centralized planning to February call emphasis instance, For offshore of we're we The on the quickly. with our response you and is the and that disruption pandemic, for capacity with point volume
we Within of two reset last span of enable call to the customers and our footprint base. the our to provide a center event our or in to cost geographic the US, strategy the to diversifying implemented developed the colleagues, is weeks, us global are from Polaris and home continuity resurgences. of we The service three regional of point in option work for
expense assessment discipline ROI of spent. show reset on to on base, our we base, The required and to February, faster even current improve capital, would In cost more make balance and greatest will derive and the We including and line productivity that us and cost every organization efficient. right-size has management bottom environment continuous working turns. a our create dollar top shared organization line culture the we growth, inventory
of that $X.X Our the in target shared with now, expanded you all now billion billion savings $X.X February we to has Polaris cost of by XXXX. end
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have of brands will We time. that the resilient stand test
that listening and the we months pivoting how I organization be presented to the more it of to and through to business. the signs run colleagues American come will and of each Inc. proud six know our we've our another by this the them consumers. We imagined we'll us for couldn't customers, business. us the that more challenges questions. significant side make dedication today's an generation for we now, other crisis changes to the position well address never execute but the our of The ready are only reading I'm future. past to climate knows serve there but up that stronger line ahead, that Thank have data, following uncertainty challenges out Macy's and and But on open their of confident made for forced have how thank continued not changes quickly. in We you,
