at outlined Thanks, in plan review Jim. to five-year of as presented our I’d like to minute the our forward vision take a end first XXXX.
digits. of revenue $X.X all between margins financial in goals with and in our have speak $X EBITDA to heard single to billion high You me billion grow the
company, execute get to have you right, unit channel a and strategies our distribution achieve Additionally, goals, the heard improve process. our infrastructure product digitally-driven these strategy a be and key
the we In the right headwinds, pleased We riding with we of and years goals. last ship. stated with feel progress reach have retail were a our strides made this significant have on to we made we the couple several track are environment in difficult
As layers; water; our you focus us. own the is product, very well weather; for product main the own layers, fit we working objectives why? here's layers, And concerning This remain and everybody. know,
We quantitatively offering our have improved and greatly product qualitatively. both
our defining use First, in data of product continue improve to we offering. our
customers product and size the write As the us that items data that product round showed year to can use over match. We example, key that and offering data a wants mix this she our the swimwear by of year. she want current season
important how We and innovation much to in and wants see our customer. determine to to innovation Second, use data our newness our customer newness our are line.
have lives we we certain responds she prints well by favorably. we received as our an will be of reintroduced their and functional types introducing believe to product. enhance which chlorine spring swimwear patterns customers will continue we As And which to for example, be with resistant
comprehensive across the continue of Within digital, the to accelerate data use we our organization.
and product our and insights refine decisions Our strategies retention our former promotional and acquisition customer drive initiatives.
our We’re new fine-tuning purchases customers. base across continuing customer increased an with while repeat focus on our driving to approach target
shopping similar of our repeat up campaigns. efforts purchase ramping patterns we efforts new to to drive existing Essentially, in expanding digital customers, them we to look effectively customers. new our for highly customers create next predictive order analytics application are integrated convert comprehensive behavior we valued As the acquire to between and customers their and
stages application dollars this customers, is still customers early beginning repurchase being higher While and is see new applied and to are we rates it greater from to these new spent. in
also our while We connected Facebook, also our continue in relevant to to leveraging messaging. stay smart searches from media, strategies devices highlight including benefit brand online to TV and
Within XX our approximately by and expansion a promotional to margin we evidenced gross more taking are disciplined strategy, quarter, highly promotional in markdown basis despite approach environment. a point this promotions as
to our and markdowns. improving effectiveness gaining profitability AI and traction learn use We to and of and further continued test and are promotions the
price contributed conversion. successful has clarity to program higher Our
motivations. better understand in we to to growth our and continue order learn test will drive We purchasing as customers’ profitable
already I've this on at our call. distribution of the unit touched channel strategy beginning
Our no business, channels. across whether it's how remain matter physical experience to committed us. enhancing or and where in our We they serve our shop shopping the customer our goal is to digital
priority, experience preferred is we Our important customers shop. as to know, mobile way an remains our this
navigation, payment We are experience with with particularly mobile increased checkout upgrading processes, all the speed. and
eCommerce improve to as stores our personalized We product as business well as appreciates expand feel extension can and service, know receive as she touch convenience our as serve important retail personalized an our the awareness. and wants customer brand service. of as further we Our well experience where store
with while in-store part we are specialists of successful ways kiosk stores a the addition, customers’ for to service customers as well on as launch, interaction service adding are our our kiosks customer that brand. stores. in In are connect Building centers with
in XX to expanding footprint continue approach open take a XXXX. XX with to disciplined We locations to plans to our
to continue adjacent to open customer locations other frequently. target will We our shops are stores convenient, that air
more customers. through approximately and We collaborations. to reach our total also great strategic channel marketplaces ways look than for our other expand purchases lapsed Amazon distribution and been a from quarter and XX% we by of customers relationships one across driven have where new has seen
We with looking selectively agreements there also gained are are to to partners. enter categories in where benefits licensing into be
suits along and currently exploring opportunities. footwear are with other We men
swimwear Reese and available we’ll on we on Witherspoon's is last James. introducing as incremental other X. Draper and awareness. opportunity this to apparel collaboration we a And growth collaborations shared brand on retail be collection locations are quarter, brand We XX eCommerce continue believe we in and a explore branding to look will April as drive This with meaningful March
While across exciting opportunities early these they heritage stages, provide you to We production forward long-term growth. these our new initiatives on capabilities in to brand are to strong build our opportunities. progress leverage and look updating
our growth. Finally, we profitable driving are and process, business on accelerate across business expense top our to our our growth EBITDA leveraging committed line SG&A to
with currently order particularly to to see are through costs in opportunities implementing. of which investments, continue the better We of IT system management we leveraging process reduce our our
to improve efficiencies looking also areas costs our other to and drive We're process. in
place using the selectively the for us available site allow of Web in photos of are drive expand photos. some site faster, live This Web cost models to avatars efficiencies. We number and will our update of
XD lowers production and utilizing costs. speed digital sourcing to in process modeling our which market We're increases
also as Kong benefit of opening no we longer buying our own will Sears We Hong in leverage office the from resources.
to drive this expect fully operational of by transition end as We new the become year April. improvements cost the next team
open it to will we that, with questions. And up