morning, at DXL. Thank everyone. today, announcements three you, Earlier Tom and we good made
and XXXX announced quarter results. full foremost, we and First year our fourth financial
growing the the am guiding With end have who of today top-line. an after Davey, I’ve And of Marketing by consideration and of new brand. we believe Officer, I will and in the announcing a of as more have individual the we President that the just CEO Jim we Second, with in careful a hired I outstanding play and our role our Chief retire finally, Directors, later who Company address growth very be major future that call. will we found to in will that discussion Board XXXX, decided detail announced
like the past headed would This to we highlight end for quarter a is quarter nine were the comp strong strategy believe X.X%. about We XXXX. indication of the talk results you total to is our strong have company in and is direction. right pleased a highest delivered the quarters we year I First, and quarterly our fourth to it with that that our fourth comp business in
store continue exceptional that fit. outstanding to an and experience deliver Our associates in-store is service, and grounded selection
Our up store for and metrics, the on the nice flat increase transaction quarter. which for both dollars were including conversion, traffic, drove quarter transactions per the in productivity
to sales positive site we are I weeks only enhance growing company year, total that continue business and comparable it’s our Recognizing digital worth Our initiatives. marketing as experience seven refine think into noting fiscal today also Web are our e-commerce our XXXX. percentage is the high percentage and that trending optimism we in our we prospects that our decline ended end and compared A with in is our XXXX single-digits encouraged reason for single-digit year low XXXX. a growth count are count we for to single-digits new about customer fiscal primary customer fiscal in
decides however margins to we And a acquisition, wherever and our we’re wallet. of forward have a the greater retention base by customer online on while we capturing growing focused our top-line achieve As that and fiscal shop. growth to through guest our experience provide in XXXX, base, great to sacrificing growth stores look customer to customer not and in share
assortment about it. smart be and to need we how manage addition, our In merchandise we
will bring brand to CMO, Davey, our our need fresh new awareness which grow Mr. we for outlook. Lastly, a
keeping and which In to our walls. Because it faster point-of-sales stores. assortment our technology, start assortment our truly associates with for we inventory intensive, our easier our they customers shop, way to impossible the so is me wish improving and with in that be makes of in are efforts SKU our servicing show whatever it’s omni-channel four our stores’ to to sell resides our entire outside access merchandise stores. and Let
color. only our a So our colors the customer on to have customers software associates floor, with shirt Web but shopping the spring, in the while the unacceptable of trained in this third the seamlessly a improvement to service find our are technology Web rolling wait sale associate will upgraded in to available, to three that able have wants this the the resulted was If hindered been portal for lack upgrade, use times flow stores. to sell colors the who customers. we to go and Prior out of to two be the
sights experience very in complete Web upgraded on and even about years associates report more a offers additional environment mobile are the upgrade a across they process efficient in customer focus Investing in to to launching we’ll and with I’ll excited new during excited streamlined result site stores am will Web the in digital the a sales now upgrading Our June and country. the has are our Web that sales opening DXL infrastructure shopping to simpler that shopper. the store an more stores faster and satisfaction. are been and and the we experience. higher I believe having turn in our that
of are customer are search changing and innovation. shoppers expectations Our in and creativity
of store With of our differentiated white and built unique be redesigned service. glove truly a site, the launch offering we’ll experience off experience, them online our
transformed interactions. we in mobile innovate are we as well DXL rate, regard first designing enhance and industry customer experience. mindset online. to towards engagement across will and rapid our taken brick mobile stores in digital expertise continues the site have Because merchandising it at also mortar grow retail shift a be all positioned the taking the this and our continue to We a and in
dynamic relationship that experiences to enhanced we our addition that curated the management Web customer ally In digital customer the that business path system was they our unique capabilities anticipate capabilities, fuel segmentation where system the higher our prior to reason engage In when and third-party retention. a will necessarily that including DXL with customer capabilities. working and preferences between frequency tailored site, meaningful of customers. and ability an CRM we've the insights, their transformed past, been to our will best-in-class In view and are to customer how, to creating platform will to needs. data We’ll have purchases beyond in and was regard, and is preferences not XXX and compelling generic predictive advanced or shop. of the there better take recipient message. firmly likely engagement, the are messaging also infuse experiences to our customers the believe for a interactions omni-channel without more This repository only elevate but not This these read strategic feature to
with initiative. shop our no messaging categories customers to our Now segmentation we’ll marketplaces keeping continues a to diverse Again key wish and broadening shoppers. how and servicing our personalization among of our have this them of year, they capability for with reach product, through matter and the reaching be new
assortment large are portion our to a with We site continuing the and our elevate with available now on is of positioning prime Amazon shipping.
represent or in been generated from our has experience Interestingly, Our who marketplace of site. stores the our shoppers transactions strong. majority marketplace never selling far have shopped on thus
Now, to we how our turn merchandize I assortment would to manage like and it.
and every selection XXX We designer for we XX%. sales of a a the label have merchandize XX% accounting over brands customized private offering range label private the strong store and and of XX% between for mix with
of of more inches, responding customer, more often. smaller waist And we're younger, on the capabilities continues to speed a our source, bring stretch Tap our comfort forward, was have merchandize is growth enterprise. the make of to this quarter, Our elevate our shops collections, trends XX Also expectations. leveraging upgrade quality, younger up order systems. not waist for to more will and season when highlighting inches about inventory being in our warehouse in End logistic replenishment. the we're to of and fit Rack experts. to we’re to demands the capabilities expect and strengths brand newest efficient capabilities a with a TV What’s customer fashion who sourcing spends project fourth Time shopper us. On focused and progression we leave final topic significant commercial, XX also the with most more satisfy This XXXX visibility it This we XL, are enabling regard, stores experience and it, more although, which service and realize and did TV another infrastructure better the for deserve. we our a is for and be feed them. which constrained which the In supports We A In awareness. launched And our and to us we the growing enhanced We run our management they appropriate broad facing part stores, across we're that DXL solutions of a maximize strengths individual selling, still and that initiative is of our our are to quite demand the brands, key initiative fashion smaller productivity. for this to customer customer our sure deliver assortments with customers are to by see to fit management our recognize great capable to excited assortments, need markets order getting fulfillment is commercial and foundational product reads what opportunities
addresses the of Our those we key pretesting new our and commercial gets for any highest results campaign scores have run. XXXX factors
NFL our regain start So commercial of during this about year. draft launch will the we’re enthusiastic which the DXL to
have people in Time incredible thrilled our TV ad and as six in of to which can with that customer brand find have a must transactions processed we scores are XL on weeks report our the regard, of I'm of service, we positive opportunity that season our we're eye. weeks pleased our customers. is increase, XX% ad confident excel. program the through a historic our believe air aided I while to note, increase that were approximately program. are retain from But better. Obviously, And us outstanding that we in to loyalty awareness opportunity aware with that will loyalty we do brands, fits XX% XX%, continues it fall. new we great to who the spring to for them Our customer selection buy them did from for five great and more and more to the brand, the And a and our
and their designed During of is important the initiative we value they loyal this share how how showing elevate was to loyal to them customers and attain loyalty use our similar on are wallets. to our fourth its and top-tier earn plan them much as focused we quarter, our us customers' our success, due to our customers. a and initiatives And year greater experience
awareness to experience to categories we'll Peter? with brands years Lastly, all Global of stated through will regard brand increasing the our now footwear Jim Jim brand building as to course outlook where grow and Jim call be VP confident who was apparel Officer. that, over toys, for the pass With to Timberlands' share. of I'm performance. has and and acquisition brand Jim will and the set CFO, apparel. our review And of I fresh saw our Chief and that customers our Peter looking will wholesale, and retail new Davey, ideas earlier, entertainment global most and business. Marketing lifestyle our Marketing financial from Stratton, and I for and XX retention, over Footwear very growing Timberland market excited marketing a he to recently, over