morning Thank you, good and Nitza, all. to you
strong of today's call Let to our message with me stakeholders. begin a all
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four past quarters leadership three the required in skills have we months, the Over ensure this to have of we our marketing right evolved journey.
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marketing switched has improvement that meaningful carried digital QX agencies, November. DXL channel digital in delivered performance and momentum September, paid by In into
into channels, fluidly XXXX. beyond opportunities and during been We will accelerating, be change, across meaningfully to scaled in which performance with digital QX. on paid metrics monitor and all performance optimize channel and Since based shifting further needs QX the spending have
site on made through We SEO added the category and crawlability We've upgraded product a and improvements. schema We revised page titles. SEO-focused of have updated XXX number all top metadata. our pages
traffic, for organic revenue We with results landing gain to October upside. unique organic have preliminary begun views in and traction page the
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for Our third results were the bps. report third quarter were quarter to sales expectations, XX at I but positive am below pleased that comparable
but results hampered Our as as not by were but did improve the store did improve progressed. quarter the traffic, --
we combined August plus by with were X.X% closed in results, minus solid resulting our in sales October. and double-digit percentage stores plus and growth were pleased see increase September site to X.X%. out accelerated direct In fact, in October In in mid-single-digit X.X%, to in for direct September in sales our at growth direct traffic, and comp month improved channel,
-- testing advertising the learn to spend we can loyalty more As I aggressively mentioned with and on buying are about strategies we behavior. QX different influence call, how to promotion,
and again. are then learning, doing and it revising We optimizing testing, all over
much to resulted affiliate view strategies. but direct to There paid out offer. there memorable to our gains DXL is including ad growth traffic, marketing e-mail of strategies, and clear in there our work more are to we and the approach spend, experience we which unique a search that can tall some has channel and refine digital discover yet nice the attribute This in us indicator site who has as of ahead guys big have
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spent deal in of discounts experimenting coupons deeper and third quarter with We the certificates. a good loyalty
this store-wide a be to tactic also whether meaningful a promotion, driver. to based experiment We coupon not traffic could assess
previously run discounting is gross of decline have the store mix very we drove self-inflicted not elevated margin customer-friendly. about a and omni-channel, events the level which of store we traffic omni-channel. were quarter, increased the promotional the or will quarter, events as in only, was third higher of past, not promotional had line we the generate minute, as web, The been a markdowns, I Throughout talk some some for were to to realize. bottom the that some did hoping selected were In were only only in being but web where which either targeted tested part
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just our to moment. a for sales Back
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was four lower Our third planned margin gross to due than quarter we primary reasons.
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have that year we will managing planning and merchandise job sales Our than year a -- sales assortment we inventory the soft teams finish done the the at less a confident environment, despite with and we great had ago. allocation are
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more of important was and prudent change we this this will position but for in the decision. Peter as quarterly about results, future, the impact an the talk ourselves
has lower And finally, growing The retail wholesale business. than our business our naturally margins wholesale division.
a As gross continue deeper consolidated penetrate wholesale will revenue business the into we margin the shift see in we to stream, rate.
to we expense quarter, and the in information A order testing increase as launch unplanned quarter costs where supporting planned, costs also SG&A we was shift for as in to ongoing to due it SG&A. corporate the further system. we quarter a made from third the management sense. marketing evolve technology severance prepared than organization new higher Next, an fourth primarily the
took -- as expense adjust measures we further QX, organization, the we SG&A eliminated to the in of noted, and position Chief Officer. we In address Operating
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returns results working in results driven are me backward elements and know just be These are hard are create very not inflection we at of. is clear. have financial proud by to Let returns. about, the I and spoken future business and shareholder feel looking possible the They we drive sales we
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right to Importantly, there. get we are building the us team
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progress. great made have We
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big said, and being offer We Now remain with and designed incredible customer. tall with a uniquely all we that is an the retailer breadth product, incredibly that assortment unique position. compelling for
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the growth in We are believe will term the profitable our we stakeholders. to and drive returns support investments short making our for strategy
call who turn through will Peter, take us Peter? to now over And results. financial I will the our
