today everyone. I the we safe making hope grateful the opportunity morning, well. I'm and pandemic. the Nitza, you, DXL through for as and to you healthy, progress you're good navigate Thank about all and with continue speak we are to
during For COVID-XX future I impact all have and economy and we on level growth. and night of times. the been have is a that quite importantly, in the element also long-term to months, to and the for of commitment begin remarks few any past again, sacrifice regards the been most and me keeps to the worth of their as it's business, up want at adjusting remarks these It to Most regards challenging virus about unrelenting mentioned before on tremendous saying position us, withstand to team. remarkable. strive the eight recovery make DXL associates, often has for made it our we I our and most but I before and in the pivoting nothing
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who great of the people have continued the for for backbone We but optimism DXL. a are cautious future
on other specifically and and call we normalizing comment you the embrace recovery. own brand we to inclusion. to we to implemented on I'm continue awareness unconscious the the and begin, combat have unrest efforts to on DXL, underway we to and speak call address as diversity to to third want one to important I about performance. program, currently the continue Now I'm of going in our our you also challenges racial bias. also going business XXXX, our topic: regards In before steps our company, to At to steps financial divide. position which today, taken I social But a quarter update our
remain meets associates. other not training formed this CEO Advisory up also part a with We conversation, of through Council, the a committed departments just ongoing have part the also but our programs have and of to heighten every year we solution. HR to being which our month We a awareness
critical intend review and of our the as will address to to cover next had and as call, imperatives what the main first, business in current we the accomplished of this into three year. well third win I industry; to season state Now have in we for as discuss to topics: finally, today's state the second, the what defined quarter; I holiday
a results. started with third our quarter get let's of summary So
Our XX.X% from which down to the overall the Comparable be the in an year, our second continued improvement the sales to sales pandemic. sales when quarter quarter impacted last third XX.X%. were quarter performance by down were for is
sales improved traffic at third is the and June open XX.X%. store sequentially total sales direct total both to has store up the end XX.X% know and that by DXL important overall, were our improvements It was with down quarter, sales of of penetrated XX.X% performance in stores retail through XX.X% September conversion. June DXL.com month with each direct and were And up For revenue. all of our from
failed the virus began ups across west the to fires Our from October to as flare sales momentum resurge, coast slowed the and points company from by XXX began basis materialize. election the on distractions
sit out in as to stores our XXXX to Our May of priorities. the lean continued plans we back We pandemic the adjusted into environment.
its for for and approach: The within back presentation importance First ecommerce guidelines; the ability own our giggles working been that card suggested distancing own our their CDC; associates. guests social following that has critical. the Such environment calling walls first, as guest but a its the not and into visual consumer and sales, experience relationships, delivering by foremost, as stores store the safe enabling store. maintaining act of We've by to as initiative to can store each store perfecting also fulfillment to distancing and address inclusive our center clean, orders. of of to finally, the for three-pronged social each salesperson is and the helping the second, support further been healthy ensure drive just the act through four ecommerce building
Our most who customer has shopper before. valuable the with is us cross-channel shopped
by anchored third to DXL.com business, continued throughout the quarter. direct Our grow
extensions are sales Lower sales, fulfilled year as are via offer traffic you Our direct not web. that sales universe to also levels. universe be that technology. our DXL.com, channel on online from and to in sales that the below well only associates stores available but marketplaces sales originate particular in-store our recall, may initiative store Universe not includes prior in-store that online available the drove trained as product from likely
by XX.X% million which store during to $X.X remained our the traffic, third of Given the quarter, stores demand, sales hard. $XX.X million worth our the quarter. higher compares contrast, materially third In fulfilled only decline hit in direct In last been have an momentum BOPAC quarter. ecommerce in stores fulfillment XXX is universe to offer of functionality terms that year, user area stores. drivers we we BOPAC in an increase in the be and will and and develop Today both BOPUS continue experience. this of or to BOPUS and continue
test we shift continued digital optimize omnichannel months, a to elevate as look experience online. shopper the approach over positioned driving from increased to look customer continue and taking will is We DXL benefiting loyalty. penetration learn the experience and while coming the this to
reached which customers, new digitally, a well. large base, base We compelling have omnichannel existing flexible and as only off-mall and but and differentiated capability, platform growing of our a consumer store not
more omnichannel a than productive We store-only number is digital-only than productive store-only customers more a our times a omnichannel during to customer. customers customer this of were see Our Xx become time. pleased and customer three
cash For the focus been quarters, on talked has how about our three relentless. past I've
from to will details with and company making day, an provide living corporate November our that We attention decisions ensure outcomes and pandemic. breathing protect the are on restructuring an Every administrative to internal will We eliminated sales corporate managing and which our resulted decisions maintaining our cash some these On realign are the selling, basis. we our are toughest. with we positions, X, corporate of the annualized long-term of incredible we we to further million viability that $X.X the implemented smallest save costs the are and occasionally, levels estimate lower XX to general liquidity.
in say this corporate certain from of on cost were an to now current actions restructuring costs, of will basis. like that year. eliminated addition we taken Inclusive $X.X also all I service year, saving in office, certain quarter. XX% which million the of also services are out actions will and point or the that we would million the basis. annualized earlier corporate on positions to its the Combined, end company has $X.X X estimate the estimate eliminated the third through its implemented workforce save November on We agreements, actions fiscal annualized professional executed XXX the an SG&A already in marketing
In positions of XX% count. of or been X,XXX company's field reduced addition, since total the has by the March personnel field XXXX,
our with sales be aligned SG&A to a We continue driver a case managing down look to to our aggressively downside and recovery. more expected optimistic our to properly versus expense
our on the community. company's In costs. challenges been the equally actions, above remain leasing partnerships to right-sizing with our strengthen the addition We've our very we focused with communicate active landlords to occupancy and
our of last the willing were and challenges to of stores. our and occupancy open to flow As are we retail managing us been I to us COVID-XX presented assist quarter, listening ultimately that cash the pandemic have the cost landlords mentioned grateful about most by with
the May Now, that in and past of stores attention to June, part forward-looking structure. we April, closed of we our are having initial rent our turned surge have
we've quarter, expected. review recovery an the lack sales the portfolio, performed level lease the exhaustive our of given thereof Over yet we or at again reality
We moved are stores sales for of now actively percent a to as rents. acceptable outside focus engaged and group market an where band our on landlord with occupancy has upwards
the sales base. predominantly-fixed of of the One business on is rent company's its model lower biggest structure risks a
to those lease hard pushing where sales. landlords with are line rents We out our with are costs of reduce
shift a work a quarter, drive let casual challenging. clothing and dramatic past tailored casual quick from In continue strategies. is that with me align behavior eight on the while update to observed extremely merchandising lifestyle. third and to business loungewear apparel consumer shift Now, In focused our on remained home months, now the that we sportswear
will might embedded from this and season. customer the the say the drive expected 'zoo key in Comfort, life'. business functionality essential Some are features versatility that our even categories and
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promotional below I of inventory. gross but promotions report that on now was will briefly although ahead additional our expectations. last in in the Peter internal touch revised margins, to third detail, May, highly topic Back gross me provide and and am running we a year pleased posture. quarter the were specifically spring, margin, with April Let of
in customers offered coming last was to Our to keep any than to into our of that XX the offers and were years. stronger we've promotional company. cash goods purpose posture keep The going
targeted promotions quarter, drop in and much the saw rate. with more became we our corresponding third For a our markdown
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and down conservatively just Moving from inventories year's third last XX% over inventories; have quarter. we are managed very
being of have replenishment our clear season. and unsold through It capabilities. overextending chain product down that merchandise not as we in to are mindful is worth-noting having working to and we selling are very have the maintain hard We logistics and also supply out our been assortment, our slowed
One the securing of a foreign product. been vessels in chain the There disruptions reasons supply been in of COVID-XX in to shortages global challenges quarter for shipping with grappling manner overseas and ranging we from have in from receipt timely is the have some to ports containers. vessels outbreaks third
down and levels to year, some are certain with in inventory performance but to XX%. levels fall are XX% last and that on been It's how in Our quite we've QX flat down categories remarkable levels. receipts sales actually brands seen weeks, nearly yet line
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into marketing The DXL Next, me with facing let digital stores single environment. strategies. biggest to thoughts current ability on traffic in challenge drive our share the our you and some is our meaningful
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updates segmentation We We've the growth, sales developed customer and health, have to for reporting our email technology optimization understand file trends. weekly including and consumer on customer better also KPIs databases, files, preferences. improved
causation in direct with correlation group holiday impact. promotions greater margin omnichannel a tested understand for have success to we a better versus control Finally, gross mail
outcomes, We promotional to for marketing have tested The learned measured and and drastically the to strategy optimize retail different during COVID-XX brick-and-mortar be QX. incremental targeting the continues pandemic. experience changed and
while same practicing Our memorable to as by Relationship social store in-store or refer with Engaged they've want to create be as We providing creed experience grown A to [ph] Build is guests EBAR. continues it a to we distancing, love. the to experience
shoppers. pictures Store of live customers via interactive online mode associates online chat. app. on with experience shopper via to to in-store launched an allows an app with It the in but associates the have a earn and also exceptional sales. platform is chat live commissions associates as associates on customers interact by our a and experience stores provides digitally their are store bring needs, wants We to while the guests store via directly able items that videos based new online tool, suggest in video, and also in The allowing well allowing video to customer's which by items to as insource an store to connect virtually, will test online creating
and consider test, We are we if currently warrants this a me in the results an with stores test wholesale. program Based associates. how and you on update evolve will XX XXX this ways. XX-day further to forward moving augment important program pilot on and running this of And let finally, can give
demand We in have experienced continue for fit to market XX% $X.X slowdown chase our with the Essentials sales in wholesale to million. for but QX Amazon PPE. came in-stock last by the with Amazon position at year DXL Essentials, at business a
reduce in quarter to have for down peaked We as come balance continued to XX.X% of at chase the the business been and stock that has inventory additional our to shipped. out August XX% the
production programs model have And an of times in-stock capacity. greater our future reduce with on the with robust, be production to Amazon and fabrics and business order and to key despite forecasting partner to in losing challenges continued sales, to fabrications finally, opportunity. key We platforming the resumed replenishment [ph] opportunity secure level the lead with some advanced visibility the
their the companies. to and program. Tall opportunity brands opportunity & for with very Peter? on Peter financials. substantiates like would second update basis. ahead an and yet the Goodthreads the For better I of the differs the core essentials brand new private live this launch This testament greater from QX fashion, is DXL and the DXL. the fabrics, both program Goodthreads brand, by private to in It's for DXL's brand more of for exciting Big both launch Amazon's is call and over Amazon in turn brand Amazon upscale in represents further albeit for second now fashion
