with to for good have today. you our you, practice. is than It's historical prepared Thank to a speak Shelly, remarks morning, agenda everyone. all our this and great of opportunity Today's little different
for on our chapter is expectations to to some our and and But results in where today with quarterly of DXL want important, year. going some next and vision of heading story. I with about start I'm the talk share always, DXL you our the thoughts equally second the perspectives the As you sharing for half then
of and what XXXX progress underserved have position back that the foundation the had structure to potential When discipline, in the building to most an incredible rates late an the for pandemic, and in attracted joined the made to I scale. customer tremendous business which model, despite serving provides growth. company we company me the process, was greater Since company XXXX,
achieved results XXXX fiscal XXXX and that progress. The we in illustrate
challenges, prepared about are macroeconomic us, been We accelerate on at this. XXXX's be of plan a pursuits, the we believe the greater but to the Today, announcing in sense you growth sustained let and give thinking distinct clear years. growth DXL has Given is through But double-digit to greater we meaningfully road the comments it our how in clear, I'll goal define me is we come. growth our our X-plus map which horizon. about growth remarks, to believe discuss latter X eluding beginning the still do call. part of for My will of are next later
of a review But -- the we talk started let quarter's future, last about On we to before expect we call with sales earnings me comp quick our approximately flat. low In negative as we single-digit trajectory second to. fact, we quarter guided we comp negative quarter, the in second expected the a a progressed. for of slightly quarter, improved as did, for year get be the about in comp. post our single-digit how our results And X.X% full our performance comp May, minus current results. the low of the The talked
July, we X%. a comp to X.X%. May, plus X.X%. were sales decline negative In comp improved at saw comp June, positive In sales sales in And
flat. down consumer due into in per stores, per slightly minus dollars comp units up tepid X.X%, and decrease and of a to our traffic private fewer from This slightly dollars and down some second transaction the the digital primarily of in and sales down conversion trading a stores level app per our transaction for brands. while roughly was brands national the were was X.X% minus of slightly, traffic resulted decrease In with transaction were to comp quarter space, website and
areas is very second the one for this of quarter quarter, inventory. the in Continuing brightest
last We down and versus our is are XX.X% XXXX. turning goods faster. versus down QX inventory our year And balance X.X%
lows. allocation execute increase global levels are we with worked have and last receipt very did manage to our sourcing that in proactively teams prevent near a position slight we are merchandising, fall a inventory inventory Our to as bloating markdown and still flow programs but balances. our markdown to into to lead and planning, levels of This year, compared head in very any favorable historical strategically
the fiscal X.X% at clearance Our as is end in inventory QX XXXX to QX of compared 'XX. at X.X% of end the
total comfortable are formal such sportswear which shirts, casual categories, our a We our and with From perspective, performed than less of as well QX. swim clothing XX% levels, are very shorts clothing and sport sales last to still tailored and coats, compared in Sales merchandising to categories sport increased our year year. in target our tailored bottoms clearance expectations. XX%. Seasonal such the inventory made up as product penetration and underperformed XX% last of X%
balance a XX% a national private brands by we into national our our As shift current in is brands. private our assortment sales driven our driven by brands, own I -- as brand And of brands. approximately merchandise earlier, QX, of reminder, with XX% a noted and and XX% experience did
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are brand collaborations us with It growing time These DXL brands is great great a to oriented be consumers. confidence DXL, this exciting us if brand the big we at retail brand business. give reputation to want place an make as additions other available around for and and that building tall your and really XXX% is you to
and worthy a One of touch have past to we right. get deployment is improvements which foundational highlighting few Let now a me is number bit been marketing a e-mail also are of today. and on that this are year advertising. There on critical working
sophisticated make to our ways long-term approach personalized our continue goal communication with developing to platforms of our on including We more segmentation customers as using CDP. modern and good progress such software
individual marketing launched upgraded in to look real on personalized behavior. personalize, more that likewise deliver uniquely additional in customer drive areas forward been capabilities an excellent based e-mail engagement and behavior-based personal we an customers to quarter, these to our revenue. in to is extending We to near relevant shopping improvement more of one journey step need. and communication relevant capability our actual further This the During communication time. Consumer has
conversion we've experience largely on to developed both specifically defined foundational have our our in and online improvements for our customer site, and platforms Another actual Enhancements points specific content. by app example, drop-off. improved user our of to executed our product website. is app, example have on of increases drive and and valuable we've design most on pages And consumers' our engagement. the with the navigation increase browser-based to been made of In been engagement detail catalog product on to our customer address updates
revamped our onset. continues to to which we from engagement, The program, was which what evolve building introduced upon and last November. loyalty envision loyalty the is Next increase affinity, active is program
loyalty, and in second communicating was do and auto be engaging really messaging consumer framing The focused down they ways. part doubled stopped the this, why want on To should enrollment loyalty better to DXL's on program. meaningful of we more quarter
membership. we very customers differences something we customers and meaningful the different treat levels provide loyalty We our of to about tier how in best is something not engaging utilization program is customers, absolute of loyalty the mean special the program our want did cohorts we about the Because program, ultimately, to and this because in it save. saw program ways, and unique and than our shop just loyalty
believe creates self-enrollment, through auto it The improve we then elimination enrollment affinity greater leads but which greater time, acquisition, to in brand a ultimately slowdown engagement, so or of advocacy. and in loyalty will,
on me which touch second tough the a Now to start. is off half, let
weeks through So far, third of three the quarter. first the
already, my traffic, and business Our down X.X%. combined the are The comp tough, identified is rate same been conversion. we has themes have of sales ticket
to focused areas: Despite traffic, awareness tall the big and remain file, relevant quarter, consumer. slow customer and third critical we start relentlessly experience serve X engage personalization, the to brand on and
deploying avoid are to in each visits lapse. of tactics We and encourage customer areas greater these specific
Some media And upper of rebalancing triggers, funnel holiday print rollout greater the e-mail our path a media initiatives paid purchase include behavior-based the the of to season. in investment of mix.
better success and levels and retention. grounded customer Our path traffic acquisition is in ultimately, improved to
begin can. tall to position to the DXL's We like else serve on awareness are no refocusing and brand's differentiated one unique the poised big consumer and
to my of are time But with to do before remainder we how about what the And I'm thinking for of going guidance run and want I today. second the ask about the Peter year. through to quarter really that's that, I spend the to you talk financials remainder
to back and that Peter? After come talk update, about next I'll on the you steps.