for support change Thank our everyone, execute Signet you call. today's team joining of would and for transformation. thank begin, you, as I members we their morning, continue for To like and our leading thank customers to Good embracing our Randi. and all of to
with plans today, comments start brief holiday toward remarks the and results guidance. wrap some our by financial I'll preview progress up my transformation. and In discussing second on then quarter our our I'll
EPS operating on our non-GAAP and for year-over-year. second we above quarter, with and guidance operating We the profit continue non-GAAP delivered sales, to our transformation grew diligence In priorities. execute same-store results profit,
our effective traffic as is management. initiatives credit for quarter. trends, and improved excluding through last industry we digital due million Also, overall targeted and merchandise disciplined inventory Despite adjusted free sales and control delivered moved year-to-date, year's traffic up the retail marketing proceeds transformation cost XXX weak flow cash to performance
quarter. significantly and Signet's slowly banners in traffic North started America industry quarter improved May outperforming core overall with in The off the July, for trends
America Prime Importantly, in Week, positive July sales and online. both we North the delivered Promotional same-store Day in-store
highlights same-store of Total company X.X% America a impact timing down sales some same-store X%, sales North in service are timing sales XX down on QX Jared. at were second related and the of basis point promotional quarter. plans, change inclusive Here revenue were a an to to planned shift into unfavorable recognition performance. our
North from X.X%, on and basis. America eCommerce up implementation pressure competitive was the James sales improvement X.X% tax began consolidated banners, Allen, to our quarter a a sequential as first up from declined offset marketplace. and sales the Allen X.X% and changes marketing in excluding James assortment
drove North see double-digit Piercing to consecutive the performance from quarter. deliver Bridal LeVian Disney, moved newness, fashion banners. Loved we Fashion sales drove for Growth through in with growth grew in as quarter. the fashion. America improving which softness and strong second benefits to on-trend gold, collection, the in experienced some quarter. our in-house sales designed momentum Love+Be across continue increased all fifth continued Pagoda the We particularly
brands, Leo, Disney, sales. Enchanted bridal to Brilliance contributors Endless Flagship and strong were
Turning to profits.
strong benefit the performance profit into lower better as America operating the was credit year-over-year continued some sales, costs, stability reflecting from operating of shifting non-GAAP of same-store last reinvestments quarter margin consecutive in second ahead half. as second our well Second higher year savings, quarter and due profit in cost to came guidance of and merchandise is stabilization, and discipline. ahead North Non-GAAP cost
an update holiday Now, plans turn transformation Brilliance to and to on our Path initiatives. we’ll
business laying culture priorities Signet. of the our and Within media for agility experience, service merchandise, Our first a shopping effectiveness, customer driver to plans priorities longer-term improving are margin customer well our efficiency. first, meaningful and our revenue transforming underway and be within of strategic improved including and on our marketing foundation and for omni-channel
executing are iconic assortment for highly offer flagship holiday brands, value-oriented bigger, competitive build shoppers, on-trend deliver a strategy product periods, our We products. and to relevant on especially during
revamp assortment. to bigger value-oriented toward This of architecture product are price our a points positioned and competitive with curated, we relevant more holiday, launches, more gifts key continue branded We shoppers. selection for product
have new We for are Vera designs new the Wang also offerings. custom new to expand Premier is to the as women, and The larger strengthening design expansion. fashion anniversary of have we Bridal and flagship Disney to In our brands. partnership expansion of stores, collection Vera of expected offerings. men's number designs we bridal as fashion Neil expand launch princess new Wang, well will with Lane’s a continues a and
each expanding Additionally, Lane of across and Disney gemstone our Neil colored are Wang, Vera our brands. offerings flagship bridal Enchanted, we
We are our assortment. fashion investing in also
Our our expansion of perform include Love+Be product plans gold on-trend digital of continued holiday exclusive investments collection, including in merchandising, amplification offerings, which has to and continued well. Loved
to the Diamond and for Kay top expand to online North Celestial True tested We stores recently collection our XXX holiday. also plan
bridal, our future are present, exclusive In past, line Zales. at we refreshing product
This was since Zales We XXXX. created private a diamond celebrate and Zales’ launching are also art line deco-inspired heritage to expertise collection. new rich
quarter. we've exclusive-to-Signet several discuss new we developed to bridal addition, after they in and that launch In the collections fashion plan third
merchandise, and believe goal merchandising brands, point existing made we our reaching new our strategy value-oriented flagship for newness we inflection of across our of toward solid iconic holiday. and on-trends have offerings Overall, an on progress
rebalanced marketing, to has our timing is with driving Moving more of changes year. to on throughout support advertising and mix to effectiveness. to marketing efficiency which media, of bridal model greater the timing strategic a respect on we to implement to The continuing model and spend spend been always are of
differentiation with and modernized More well digital of for quarter Pagoda also campaign begin holiday ever into and selling shorter the banner the to spend have as year, custom campaigns season season. moving we some Given third social signage. as the holistic in this strong Each will recently are advertising our Be integrated platforms, kiosk first awareness its driving earlier You across for launched creative. Piercing banners innovative holiday
We spend. expect advertising, moving improve efficient on investment return well by higher as targeting more mix to as of a to digital of
proprietary boarded, targeted strategies on teams, our data second with leveraging of our our Our agency half the integrated executing new is in the and year. media
Now, I our drive brilliant for to our frequency service plans create capabilities last and a to custom strategy repair add spent with several and higher full discuss to customers higher our basics sales. relationships would traffic, the care, quarters capabilities. leverage jeweler implementing We've like at the incremental margin
our and store provided We've and and to training tools the to improve enhance members developed new technology team customer experience. operations focused
efforts steady our quarter-on-quarter ticket formerly takes last quarters. repair four promoter now took score For improvement resulted minutes example, over X our system. minutes have net that in and These repair approximately using XX our new intake the e-repair
awareness drive to custom begun We have implementing in-store updates, repair and signage of and care, special during enhanced our marketing, services holiday and website events customer beyond.
for opportunities our celebrate XX. including piercing We sales relationships to Providing at build of life piercing from to as to traffic, know drive to Piercing for average to opportunity a early customer that provides within of services skews Piercing growth experience incremental moments, XX an well many set is margin Signet. traffic age the future Pagoda, engagements. and point entry also as stage the customer attractive
a highly in piercing distinct that would of at Kay. service interested in this group be Our research customers indicates interested ear
leveraging been Pagoda the team. expertise Kay have at our and a we of So small learning testing Piercing group stores of
further expectation be offering stores early with expanded will These several hundred services piercing of next the at by during fourth an quarter, year. Kay tests
longer in Overall, in revenue the traffic meaningful will driver a scale contributor efforts. expect services Signet and we be incremental to for while small our we term it XXXX, fiscal be a as
in a increase platform doubling second have by This Turning to custom omni-channel, was sales in last progress over significant to design mobile eCommerce our XX.X% in quarter. enabled adoption, reach strong transformation omni-channel with two of channel and efforts online omni-channel resulted technologies, marketing efforts years integrated in and the the penetration capabilities.
and are we fiscal calls, technology this improving live those significantly to significant in prior and making scheduled Kay the mobile on is platform customer on later platform mentioned month, go sites. I've the transition investments The Jared hybris experience XXXX. to in As
curated quality faster at go third images, mobile and speeds, improved the in investments deliver in experience, quarter. Our live which higher search load sales
evidencing foundation higher common establishing customer Jared and these more up follow We compelling, believe us that the enhancements holiday. and quickly enabled create Kay sites our user-friendly technology banners. set experience traffic hybris a to to drive transition, our by will speed mobile across a best-in-class changes for will efficiency and
In the of had quarter, week during a we second strong omni-channel the integrated event. the Day effort Prime
sales assortment and offerings core and strong eCommerce-only drove and in-store banners North for in Prime Week. same-store America positive growth our double-digit eCommerce additional Our during offers online both
continuing also banners, as programs. through are across own design customization tools our capabilities best-in-class omni-channel as unique well your build We to
vendors expand to customization approach in integrated Our allow the options more multiple quickly will future. from us
a settings also try stores tools D.C. Vera have this the your ring. James into customers shapes and we was to experiential Washington, store by an for expanded with store testing, After to all successful in-store and offering fall. is sales our design This and custom online Allen sample in Wang expanding create inspired own the program on
cost the to agility results. efforts second on and Moving positively culture of optimization our quarter our efficiency, impacted
XXXX. We savings million in $XX continue to cost fiscal expect $XX in to net million
workforce to Our indirect in the of transformative by drive driven portion corporate and innovation and savings gross growth. procurement, with primarily gross initiatives optimization a are technology lower reinvested savings costs
in costs, products, us direct quarter. fourth the have our our vendors, our We beginning enabling finalized and optimize procurement new with efficiency further negotiations to inventory accelerate lower
three of cost cost $XX goal year $XXX savings Brilliance net the fiscal in net million inclusive XXXX. Our $XXX remains to Path achieved to in million million savings
financial briefly turn Joan, I to discuss the I Before call XXXX our will guidance. tariffs and fiscal over
the are to quickly. can long-term and reached monitor tariff We that continuing agreement are be a ongoing discussions hopeful
tranches business. have were mentioned no XXXX have impact three we meaningful in on that As of our enacted tariffs the previously,
However, guidance which tariff to the our on will leverage chain took XXXX that in to XX% X X effect List subject we've our tariffs, operating Xst. multi-national the jewelry the cover impact to profit enable current believe within the us We supply is fiscal recently September List range. flexibility actions our merchandise taken announced
not tariffs. pass a do our customers increases we as of along to price expect to XXXX, fiscal In result
through exposure to for we XXXX, fiscal percentage provide call. disciplined been to our we fiscal the to have it While a in exposure merchandise to is spend move to amount the vendors in roughly our year-end, XXXX exposure half our premature and other our successful estimate effort expect By China with strategic we of a both China discussed countries. last working mid-teens on significant of an on basis, be
multi-national are strategies our in continuing through to mitigation partnership we forward, Going with vendors. work
Turning to guidance.
We fiscal are sales profit operating ranges. guidance XXXX same-store reiterating our non-GAAP and
non-GAAP impact As fiscal of guidance profit tariffs. just includes our XXXX now operating mentioned, the I expected
be inventory. cash lower driven We expect higher continue by versus fiscal fiscal adjusted to also free flow XXXX XXXX, primarily to
performance product half believe second the our in fashion the balances our the and still competitive on of growth in outlook appropriately with the fiscal these and discipline sales, UK. we positive profit. continued environment year, enter impact challenges by the retail The cost fact that America operating of on year. we early momentum our encouraged We improvement remains operational in As continue North of strong are face eCommerce to we our is signs it
With dividend this $X.XX respect share. to management, declared we a of quarterly morning capital per
We debt all and repurchases investing part of potential including business share our the continue cash, uses to in processes. and of repayment capital evaluate management as planning business, dividends,
building jewelry In category. build have progress good in Signet's foundational closing, we the to capabilities leadership made needed
environment. dynamic We are and of a multi-year work market, to to and these Brilliance initiatives competitive with our to Path diligence operating mass bring transformation, while critical retail to in gaining traction on continue
And now, I'll the to call turn over Joan.