Bruce. you, Thank
category home that the impacting promotional quarter. and highlighted last seasonal our me then Let initiatives events. quarter's our our of into planned move spring and accelerated mentioned we balance performance, for earlier our factors touch productive less the three during performance; the performance Bruce year. QX weather, On on call, key QX sales,
from benefits took saw and we we addition, sales the home both of promotions. the key In performance category to actions improve
the While aggressive the home more than still each supported marketing it much quarter. was action Improving as we QX and implemented in pricing average month QX. company better sequentially by underperformed promotional through
tough in electrics as invested in to growth as Kitchen during our a more second improved saw offers, it QX. to sharpened our promotional quarter returning relates pricing, we benefited particular in new key performance added And we from QX the events, after these very actions, and media.
the mid-single-digit a on the are color brands. bright by Active sales. to apparel Active in you relative solid Armour, our Under were driven first its give streak business, by to a in now our footwear remains our national long-running key spot Nike, comp I'll of improved continues and back-to-school quarter be more with season. extending three QX growth. Active encouraged growth trends Adidas and positive little
by & company, company led driven be and of growth some also primary brand Carter's, accessories. outperformed by performer in Active, toys beauty by Children's by details the in Tall outperformed LEGO. as in Izod, licensed positive driven our and QX Men's Haggar, in business. once company, character growth a such and Big again led private Now, key the the Sonoma. our Colombia, continues additional driven Active, fashion in and brands consistent growth and lines to in Accessories
Clarks, and slightly to brands, growth in by by casual in seasonal it driven other strong Sketchers, our average, saw Women's key by Turning primarily company below performed performed we and Vans, sandal footwear weakness the Adidas. footwear, including driven well – business.
QX, the penetrate strong driven but tough was apparel the seasonal business women's positive performing tough by start And category goods, top finished had women's the which start July underperforming as low-single-digit The in lastly, spring comps. in higher with a quarter our to business.
period. The national including during and men's children’s, as and women's quarter Levi's, Bali, strengthen swim, brands, Lee, So. positive comps driven Apartment progressed, Sonoma, each July our our private businesses by the Madden accessories, combined and X, strengthened brand June for note, key active, business Of and the had
me our let on touch omni-channel Next, strategies.
with pleased the in we're very We’re digital seeing channel. our positive momentum
in positive continue and Our engagement. BOPUS, the improved personalization, experience overall app to have Cart, mobile Your customer Price, drive investments Smart BOSS the and Kohl’s customer
digital As in accelerated the our Bruce growth the mid-teens traffic, digital the digits high majority quarter, Kohl's first to noted particularly second app. single demand continues growth quarter. with of Mobile second the in drive to from from strong
In nearly our second double fact, of the and rate the at quarter, grew visits conversion during app overall. digital
increase customer's stores. efforts Combined and to part In and stores of key strategy all our and across engage This to BOSS leverage approaching of a customers to our getting BOPUS digital addition, is inventory omnichannel our are overall pickup working. digital of BOSS BOPUS of units. the XX% and adoption is in-store our
digital transition our that we year. us orders During the that during strong of our in the now outlook holiday of fall the balance the initiatives pipeline by and deliver second give confidence XX% quarter, period our will fulfilled stores. for were to time of I’ll
providing great our update of initiative hear the is sure and start I'm innovative a which to ours about. an with It a to program, of very spirit. returns going eager is I'm Amazon on everyone significant example
unique our with collective leverages strength. Amazon partnership Our
Our world-class reach strong Amazon’s and footprint nationwide customer store omnichannel off-mile digital expensive capabilities and capabilities. and best-in-class
over the convert this goal to into Importantly, that nationwide time. supported all into X. it shoppers We is perfectly July of loyal this stores on the to comes want aligns of with that I The overarching traffic. of completed program our our traffic our driving smooth rollout. associates top thank strategy rollout Kohl's
managing job than Our and great for training stores. in-store more stores organization, a set-up in particular, did X,XXX the
meeting it’s results. is and the place peak times. weeks, for coming encouraged our While off Traffic six with stores highly skewing been only we’re into expectations towards initial our in
and plan, new the the We are seeing a program supporting customers mixture existing mid-July using of service. began and customers including a digital, national in with robust younger print, TV. broadcast We marketing
coming ensure on our that into the driving on conversion to focused traffic we sales We’re fully optimizing capitalize stores. and
To engaging date, we’re our stores, proprietary encouraged seeing are conversion with consistent our with with are and brands. particularly how our pilot customers
our results we this positive remain early, it’s in It’s have note XXXX. drive long-term. important the confident with ability contribution Amazon to while expect we’re over So, to to program the returns of in income to and the the pleased program benefit intended initial that a operating
now we that Let remainder the move have me to exciting planned of the the initiatives for new product year.
to back-to-school which season. is largest First, season, a second start we’re selling with off the good our
leading our We position a casual for into that families are as Active, leadership in, destination position backpack. and and are now, market and Denim, Kohl's Active focused that leaning right showcasing categories has a on apparel footwear and
star Levi’s Earlier new this country exciting Kohl’s. Brett month, between partnership we announced music an Young, and
California to Brett launch exclusive We Caliville, partner apparel an root. is Brett’s will called also collection which by inspired with
to and apparel a Kohl’s initiative month to the brand only that impact iconic expect portfolio. will it talking our about excited will a our incredibly business. West we’ve an also be year. are relevancy after we past been is destination addition not Nine but West, positively launch an fashion great raise of further It for Nine our footwear women's about we thought business, Second, next as
footwear. West dress market. we in ever be in share ownership The This currently with dress key a Nine casual the the brand largest a market launch women's Kohl’s under our footprint of is position in category, the and footwear from as West Nine growth and will the index opportunity perspective casual of will largest
believe brand new West apparel. loyal in-house millennial more as contemporary women's Designed in We’re will an we we feature West work already also include to have Nine wear significant opportunity and customers the expanded our an Nine offering Kohl’s, into excited into will engage aesthetic our collection and introducing about the elevated shoppers. look, as attract a which well
time West in further and June are our was July strengthen Our will headed fall holiday women's period and positive Nine into beyond. combined, the confident positioning we business and that and
women's the are Wu, partnering highly whom handbags Elizabeth we Jason Olsen, are fashion and Third, In apparel, Kohl's Ashley also Kate Mary supporting retailer exclusive November, and will and the with of of as James become business, branded this as well accessories. decorated holiday each designers.
is Jason value. incredible brand capital dresses James, a another Elizabeth we’re us yet aspirational positioning featuring of to elevate amazing holiday a and collection will example as designed this an that destination, fashion and Kohl's by Wu excited introducing at introduce
in line home Fourth, as we also by have introduce opportunity we’ll And products. Amazon soft Kohl's, collaboration exclusive and an Koolaburra then Scott at category. by of important electronics. lifestyle branded we’ll brand distribution brothers October, which launches home introduce offering of In home goods well September, fills in the important of new line and decor, a smart our our property modern Drew Scott, UGG, an as whitespace with featuring expand Living Jonathan the
for these We’re highly the collective home beyond. business launches our optimistic that balance from the further contribution the will year and of strengthen
platform called beginning Kohl's a you emerging brand's native to and innovative XX in starting new digitally I’d in Curated stores which on will showcase Now, by online approximately give color like October. some Kohl’s,
offering will and of by out rotate begin in brands customers. sense new current and six discovery constant to and for create then and We flow Kohl's of a newness brands
platform find, We are a interesting in large and store digital customer test, new far-reaching us by gain base. emerging to customers’ with assets This unique position curiosity growth is brands important insight long-term loyal support potential. formidable products for a way leveraging footprint and for our brands and on to also and
efforts also are help their that on through a will us identify to help and both and social bring live will following Instagram creating Kohl’s they platform. Facebook Curated marketing Facebook by brands
loyalty initiatives. expanded From recently rewards a Kohl's highlight some stores. we perspective, five an it of me let approximately to pilot our markets now have our covering XX and of additional market in total marketing XXX Now, a
reminder, of a a favorite strategy of key Kohl's umbrella, under simplifying our which anchored assets differentiator and As are rewards pursuing customer we to loyalty one a cash, ours. a
million opportunity is and there customer and Our retention. significant has loyalty to XX improve acquisition active program believe we members
more pilot, and to During progress we and our loyalty to the the look later around on of members. second We more personalized updating cash deploying phase earning the you year. marketing targeted Kohl's forward simplifying are this offers
some And and new in a channels. From site a our improving digital share our conversion. testing the of our experience underway begin small with driving traffic this better perspective, you in stores I’ll customer even with initiatives will the lastly, fall, a both overall redesign of to digital of subset we objective
will while feature value navigation, messaging. imagery, filtering. and encourage inspiration, more and site It Our our discovery new product will maintaining enhanced also
earlier, in penetration on centers and BOSS also investing we e-commerce as mentioned future to and to digital fulfilment We’re continuing I support growth. BOPUS focus sixth driving our are
to Stores the are experiencing of merchandising continue to several brands of a we invest to continue our our an continue. over overall and how Kohl's strategy, is elevate has experience. introduction that remain expect modernized important past we’ll critical of our new through centerpiece success to this part years, growth drive we a the the forward. concept, and element Active big customers A been and to of and
currently in active Active process increasing stores. to are in-store allocating highest XXX to category, of expansion We the the the of performing phase strategy approximately our additional
addition, the shop-in-shops Adidas approximately are this adding expanding with shop-in-shops, given XXX penetration Adidas success fall, XXX In dedicated we to doors. our
that conviction We continue long-term female. approximately represents XX% of opportunity growth are customers to as for a beauty have great significant our Kohl's
new Duncombe Bobby Evolution Fragrance; brands as such into clean by several XX coming stores such as have brands, beauty and We this beauty fall, Brown.
We our to locations pilot beauty remain on-track XX in new holiday. for time concept the expand of to
as in are products XXX testing concepts millennial and addition, will new relates Kohls.com. stores XX concept outfit/merchandising beauty and a be stores XX introducing our impulse on we our we beauty in And online. to we’ll it showcase In focus, where
results expand are the pleased initial and in XXXX. with have the opportunity evaluating the We been pilot to
applied will stores. insight each can a We set of leverage from which tests, these of to be broader
As make optimization our it progress strategy, continue against we store to relates to rightsizing initiatives. our
As prior earnings have rightsizing discussed in purposes. serves we call, two
First, utilization; through our stores efficient locations, and size XX including Aldi we to locations. Fitness and several complementary Planet right productivity to to into footage store square to This second, more traffic drive improve year, partnership. expect
of showing continue is Through store we strategies, our strategy markets where an in small-format store productivity a improve there footprint. our to overlap. Separately, minimum particularly both these the of opportunity see is to promise,
have we that heard, you’ve the as growth to of So, very against Kohl’s for over position long-term. are initiatives executing set we a strong
our also our excellence initiatives. are We supporting these through to commitment ongoing operational
on Our and progress Bruce a remain it key we look been discussed as this front has significant ahead. focus will as
first back-to-school half of our year season. and the the have expectations, meet the business our momentum the during did progressively in second strengthened quarter not While we
We remain during to as we ability confident a in year innovation balance growth of the and of the drive record newness. deliver our amount
over value to financial committed are shareholder performance We driving long-term. the strong and
like well at closing, a incredible fostering In to Collectively, I’d many for of innovation are us country. our to around years Kohl's thank will we that come. spirit serve associates the here
at time. We’re happy questions to take your this