Thank you, Jill.
children's QX On the sales comparable into in in period. successful on holiday for another an on the August and providing our initiatives This late continued to of many update me we our last performance and move quarter's leaned trend beyond. growth areas call, business. our led positive to Active, by and and into season, return Denim then Let we season key key driven touch into the highlighted including the back-to-school
stores our number also of an an However we experienced increasingly brands. in launched activity a as softness indicated, Jill during record It we warm competitive this as weather. September, amount incredible was place saw taking time, as environment in and unseasonably of we
heightened the importance competitive investing the we recognizing in responded of pricing environment, offers and with entering by holiday momentum. our season the Given marketing enhancing
decisive Our strong enabled successful in a deliver were October. us sales actions performance to and
didn't worked of so, season. business and all and doing the successfully our strong the with quarter a speed to for the I responded In expectations meet pleased While team am holiday with entire our we execute how agility initiatives. positioned
on Adidas, to you more a apparel business. increased growth and And Active digit driven well at key I'll last key little a Under with from increased our Active rate, Active X% QX results in color additional year. ASICS. as Champions. give performance to Adidas, including driver from Footwear relevant compared Nike, Band Armour solid our be a sales sales. our as Under now sales to [ph] continues high-single Active and national strong by returned brands positive growth three brands Armour,
approximately active Under We with number executed added Adidas the and & XXX from in-store against strategy. increased expanding During penetration to XXX additional the from added XX. active Tall third shop-in-shops stores our space of we XX XXX the doors. we quarter, Big to further And Armour, expansion
on Men's our of Active business; Now the Tall. lines details & some and by additional driven Big company led
our business X, and brand from well Levi's experienced Apartment solid Our online casual as expanded benefited and apparel of and with strong strength a growth. brands launch from and also Men's assortment fanatics. was all private our team Hagar, a was perspective as also the Sonoma,
business accessories strong by well again company and performed average, once driven beauty, by the above Our fragrance. in was which was led growth
to above particularly our jewelry and gifting average this fine was and growth we're also dress in we're categories. driven after business. growth with Growth pleased seeing the in casual the to pleased year. are see a to performed women's by company and We Footwear start soft return also the Active our
and driven brand, UGG as as growth line in electronics, in gaming. to pricing. Children's in investments and our be with Home saw from performed strong we the in company. benefited where in continued housewares and like vacuums particular, by Living, solid innovation Home improved of many categories QX, in Scott new our key Home the of our and well significantly introduction Koolaburra by
in entertainment. During the strength Active as quarter, we and saw licensed classifications, key such
lastly, negative me was our category let year, made to women's which of our the X%. And address performing relative at only down but first business, half the improvement progressive
be continue and Intimate performance in We pleased our Active to the with seeing we strong are business.
number in a we business position However, exiting seeing short-term, the This are of West Dana In long-term Elizabeth made results and moves casual health. Nine included to mixed introducing James. the Buchman we've apparel. brand and for and the
refloated introductions With the we women's layout these stores. in area the our of
So with adjacencies preferences. better would the brand shopping customer align
short-term, while stores While our are women's our shows in outperformed resonating it for some with our customers. the which in Of brands the it this has digital, note, well positioned long-term. in new disruption us underperformed
with be the So speaking momentum we're we of pleased seeing. digital, to continue
app. sales digital top strong particularly in growth a which digital growth, increased with be mid-teens continues of of driver was noted, the Jill mid-teens year. to As similarly from on Mobile performance strong last a primary at Kohl’s QX, the rate
grew the have quarter, traffic faster overall, app usage. During the nearly their significantly sales than with growth, our double and increased loyal the third tripled nearly as Kohl’s the digital growth customers
of see In adoption to and store BOPUS further BOSS. of benefits also digital orders. in penetration QX continue customer We a from pickup percent increased as customer
are improving for hour, rush. on the We well orders positions speed also which one holiday us bogus very available within with of XX%
will stores we fulfilling peak the from ship digital expand to stores to also XX home business. this incremental of support to our carrying Our inventory are number and periods more XXX orders holiday of volume digital the
let Now returns a share brief on program. me update the Amazon
of rollout second nationwide program the in late the completed we know, returns you Amazon the quarter. As
will be results it positive are performance. income in continue We overall we on confident operating seeing, to the that based contribution with its pleased we remain a to And have very XXXX.
program consumer the it service. it intend very the extension are of with to With us customers and indicates the simple find that again. They and research easy to satisfied they use
of we the than customer. are our disproportionate is driving customers, new and stores amount traffic particularly typical younger The program are encouraged also incremental which by average into the Kohl’s on
with nationwide. season, very returns which forward to looking stores the first holiday the in Amazon will be are much We
The that increased delivering ensuring on on entire service are and organization exceptional traffic. capitalizing is focused we customer
pleased Few impulse examples testing it's are different stores, continuing the we purchases. with area pilot customer to While merchandising ways to we performing with test are improve productivity. and conversion innovate and consistent drive include and rate, offers enhanced to training, the further our service
I now our key driven strategies. update initiatives season. that holiday set beyond. will up remain This strong and provide for to have a an confident on very key is holiday we We by four are
First, drive traffic have nationwide Amazon returns time, which the will our first this holiday I just stores. will mentioned, stores as we for in additional into
launches ever more new brand have than before. Second, we
growth value fourth, in double-digit Third, to and and And digital a to we robust customer be expect drive pricing investing plan new strong acquisitions. we in continue. our have marketing we'll
is this year is be different. and season Holiday best no The its when at will Kohl’s
Our customers preview turn. gifting and kicked how inspired will on literally November be off event our at new options we pleased Xst. with We're discover brands with new Black the Friday by holiday every
we are that key brands, we right confident partnerships and weeks season, As into the to key categories. as plans we the move into shopping leaning the place holiday have new new in forward look including collaborations, exciting gifting now we
October, we're to Home brothers apparel relates launched Kate Living, launched accessories. Scott, holiday. new delivering footwear, the Nine an fills brands Jonathan Mary record and West home accessories. space branded Scott collaboration apparel, important partnership property recently, launched wide Koolaburra newness Ashley offering James our and by it amount of of opportunity and with handbags and exclusive the In we we modern Elizabeth decor. in As we September a And this where UGG and we our which with Andrew Olson became retailer In
in Collectively they the these start. driving each a while are investment growth, and off launches to brand future We view of brand as an Kohl’s modernizing younger customers. attracting good
designed have we edition We this addition, Jason limited place exclusive exciting partnership globally season. with in collaborations capsule introduced apparel in In an designer just renowned Wu. women's
just also DeGeneres Ellen with of on launched pet We in assortment an collaboration offerings.
a Fanatics destination younger expanded are we've logoed holiday the also course stronger into Through with season, us. an are for key partnerships categories. being are our new team customers. and relationship become we key sportswear leaning focus for of attracting New and even And gifting
assortment new fragrance and our cozy We've beauty gift and jewelry. sets introducing expanded platform, and doubled toy fine are our
expect our the entertainment across will and Active Star X of as the leading We Wars. support the releases and Frozen position by for [ph] business, and destination sleeves for newness licensed strong we entire family driven outerwear a upcoming with
be the take the As opportunity. through customers our increasingly holiday we this and maximizing environment. we need competitive capture strategic bold to we time about efforts, advantage is to period of know to cut best marketing will we The think and new full
destination. foundation building focus to both This on new the with an loyal and on We holiday shopping of make millennials. the marketing to their committed and we and are core ways innovative season experimenting our customers reasons giving strength to reach customers our differentiated most customers reaching Kohl’s our compelling increased are
continue our most We make progressive efforts, with to personalization customers messages for relevant improvement reaching the in them.
holiday of the tens some connections way. our will For be season personalized millions customer in of
messages. traffic these we see Our demonstrates that an increase conversion personalized both through and ongoing in testing
they digital efficiently and media leverage customers to more continue we to are. And more reach where extensively
our And example, learning to Google media an completed partnering machine As our this we use search effort of increase digital to the buying. bring quarter past we're with in-house. and
significantly reach increased younger use and our to our of also have both We audiences. media social core
season We in the for over a highlighted and short-term well-positioned drive fuel efforts strategies to strategically to our investments support of we are investing customer are our that growth all I on and growth holiday believe increasing acquisition. long-term. the have strong Based will profitable the
on search we while more as new message. piloting also I customer site last both including I and experience elevate now customer a and stores transition personalization will product initiatives experience, digital capability, began storytelling, mentioned From to to experience strong better call a continuing channels. in more perspective underway a deliver value the digital quarter's our to our and
we're early early on pilot small expand Based our of portion greater further days good our a it's look the testing seeing next and year. the to only traffic a engagements. portion results we While we're of to will traffic
With regards significant to customer to our stores make we improve experience. continue investments the to
store stepping part While of remain through new refreshes. are This going we investments an will been our also brand in XXXX, forward. important up in greater modernizing introductions have of an of number element especially important a our this base strategy our full
few our our a represent strategy centerpiece in And customers a is beyond of continues another Active let and me highlight Kohl's. to these areas modernized experiencing are of that, investment stores. our way
to As I stores. the we mentioned expanded Adidas shop-in-shops have penetration of earlier XXX
our active feature stores have footage and fixtures zones, all XX% items. square in We also additional increased of These selection highest by stores. approximately a XXX unique across wider performing
our And more of is the and Based Armour dedicating the Active we to Adidas Plus. our Building to adding expansion Active of QX and women's we're see of tests opportunity. ongoing assortment. success customer growth we're quarter as this example results Plus the Under the on a on long-term Nike plus with continue how strong another
this in and experience to long-term in we're XXX quarter concept the pursuit strides online. significant beauty of of making expanded new and new launched Beauty stores our our out new several growth. XX our great beauty rolled pilot In We stores brands beauty impulse
year. next we it future. much you plans forward to business the a to look is is and with sharing small today for relatively it more be early for We in us While bigger beauty growing have fast
the And bar Kohl’s. launched native and test next continue last in other be the the platform beyond outfit We Curated month excited XX and Some The about continues of well we evaluating online pilot Curated encouraged innovative digitally to merchandising where Kohl’s, stores it are by new bar emerging to results. concept expand year. current the to are by we in-store we include the about are early and the opportunity experience outfit and our brands. showcasing stores XX by projects
We're to and We help on efforts marketing their new life to bringing bring the platforms. are partnering to forward year. a identify creating next social that Curated Facebook both look Facebook to Instagram brands platform following and through onto brands with
store our also making strategy. We with progress are optimization
new right-size partners quarter the quarter. by the more two During were several open in fourth to we third expect locations and our opened
In and small potential the inform opened four rightsizing small we strategies addition, future. our actions. we future more format and in the our to stores which see Through will for learn format both continue
remind We've our me our remain in target three of funded been $XXX our touches well business. operational the parts and many you has saving let on that growth this million during of initiatives. lastly, And focused of over the initiative, which we excellence all years successful past
Our front focus will and efforts on continue forward. this going
to innovation continue driving and of And our didn't performance these long-term. value I'm across organization direct the to impact over initiatives In to the is the financial committed the expect closing, although, to we result A quarter the that build. strong of expectations, pleased remain company. the meet growth. the business firmly returned driving We shareholder
by continues brands team a heading entire like We across business. lot our lot around thank this into important I'd program, the with the launch we're the and our of associates season. the very the of change new and also execute The newness returns of Amazon introduced significant quarter momentum of the business into ramp-up encouraged well holiday to to several the incredible a country.
best. experience when very is both outstanding ready to to We customers time a deliver new at loyal and Kohl's are its at an
We're this time. take happy questions your to at
