Kohl's certainly and you health and morning, families to and hope call. earnings entire safe economic to Good conference world. quarter Mark. formidable second you, be the a for challenge and continues your continue welcome COVID-XX present healthy. to Thank I
to and been am navigating the these business challenges, has responded pleased crisis. our is our how immune organization has I not While with
looking future. short-term the our and the the to associates customers, priorities of protecting also against and are preserving of position while financial We executing our company,
Our and special subsequently team our few that XX all start over preparing past to I collaboration helped express to stores all our and stores of measures, a of our best-in-class our process health great associates want reopening gratitude in week us over months. showed with rebuilding kick period. safety the
second lead billion. We key also $X.X achieved positive we how the our further is purpose, part to free EBITDA, racial we actions balance business reinforce live diversity families over during inclusivity flow fulfilled our to we making are Kohl's motivated inspire take generated is cash adjusted advance quarter. strengthened lives communities and and customers A increased our our of associates, serve. position financial to we day. for and fostering and our lens, that cash equity. our and committed to empower how progress and positive We every values to running greater With to
our enhancing benefit diversity providing that focusing our talent, the Some to efforts supply of for and commitment the cultural recent year, that by chain, people a serve in training communities. deliver color and approach, associates organizations all with nonprofit cross increasing our marketing developing include unconscious end in our and increasing on actions bias supporting on of diverse
the why take successful and the step a to quarter, over Jill the Before want be of long-term. and Kohl's first I will get into you I back results remind
our effectively financial this well-disciplined strong position We navigate are operator, a through crisis. leveraging to
are on uniquely significant and digital investment to the a in our solidified through foundation capabilities, of the And behaviors, our years evolving experiences, changing from and industry. enhancements to strategies brand of positioned We have which retail introductions. loyalty capitalize innovative are omni-channel disruption and store build, new and strong consumer we
a to and in a among that are This the we all new for operations reopening in retailers. associates. our safety best flexibility of of agility safety and of matter and recognized our We store training procedures, fleet and measures our showcased first, all responding operating So and conditions, new weeks, our well-disciplined entire with operator. proactive been associate have our for transformed customer
flow. We also long In our environment cash a cash reflection It's and of flow we we of delivered direct prudent in year and capital and in This have management have worst managing a history, efficiently. part XX take our free focused retail nearly of flow pride in positive our cost history action. our DNA. generation, business is cash the culture
discipline, we that maintaining will our of to two more our is to the A rating. with decisions make challenging we've the grade continue business knowing manage expected through in the long-term objective for remain held than investment environment will status the of decades. great And We near-term. lens
iconic and evolving and capitalize brands the industry XX disruption Second, deliver third, and record strong in we and provide changing are we has loyalty And to shop continue this our convenient and years. our experience closed Kohl's. differentiate omni-channel, stores, portfolio Kohl's been and and assets. last behaviors we programs. great shop We on strategies for our recent easy solidified uniquely in have digital, our relevant significant appreciate they off the best us, loyalty entire million digital a through the family. offer year. and retail These efforts foundation, A which charge to are to investments we are in consumer categories stores positioned value They industry. customers cash, leading the paying to brand because our And
growing known stores through Kohl's and shopping have will supported of digitally. casual a is large capabilities. a by our beneficiary We digital our expansive and be more casual consumers business, and we omni-channel adopting a apparel destination for lifestyles more
and Even opportunities actively new also customers we pursuing looking see are pandemic, We are of capture great midst the forward. the dislocated from and competitors share to in market store closures. potential acquiring
our will stores. update provide are closing how We our our where past marketing an increasing I leveraging now strategies on locations, competitors recovering. is and in are investment business
impacted has with chain retail forced on have of our business. familiar disrupted we been impact consumer As both crisis The behavior, store immense. all directly spending wide and has closures which are COVID
release, our saw in impact. second you this As reflected results COVID quarter morning's
During reopened the a with hours digital's for with than the most our fewer our reopened. as in of limited the of majority June vast since was of We most majority year, days challenging quarter, stores period a in XX% operated stores the closed quarter the approximately our with and saw and May remaining. stores were momentum our stores rebound month. strong last
areas we have from June some the country deceleration strength, heightened COVID However experience been cases in July, concerns did in of where sales as escalating.
around selling increased start to uncertainty to school. season, given kids back-to-school returning We also saw softer a the
the productivity for stores in all for So, was quarter, store reopened approximately XX%.
pleased the strong We sales that digital in XX%. increasing at are remains quarter,
support to continue business. leverage the We overall our to omni-channel capabilities
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second sales. this. in for of up accounted XX% digital fulfilling of with picking-up XX% stores store for quarter, the instrumental half drive the nearly in were Customers store of accounting During digital demand,
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by return navigate their season I back-to-school mentioned, has the will impacted kids just this school crisis, as families how been As to the year.
lot Fortunately, such basics, denim and for can round. back-to-school assortment as is of sell products a our active core your and
start aspects with be changing be like all our not open ahead families. no Looking to their of customer with, out home COVID the other. holiday be to a response. our is Day, made holiday, allowing of To are decision adapting on in we Thanksgiving we've it season more expectations, and will associates to plans
we ahead of increasingly get holiday expect leverage omni-channel many our addition, In and shopping, customers their and capabilities. digital to
early holiday making our adjustments all We October beginning demand across capture channels. to of and in drive are anticipated
have assortment compelling that We speaks living how customers to our today. a are holiday
good ability of Cozy demand. to We feel kids items, and emphasize the category chase holiday as key in well content toys. will We our Comfort, about our as and really home our relevance
on uncertainty, prudent conservatively plan So, any business it upside it as to the continued and chase unfolds. based COVID remains the
market are also active COVID and capture accelerated short-term So, have landscape, shopping over long-term. has been how business adopting and growth our now the the competitive let and more underway we casual that drive me movements transition they're are to and important positioning has disruption. creating in share industry Customers COVID for discuss lifestyles, digitally. significant changed time. some more the
dressing on has from are starting life more will and living take taking flexible growing We talk products. casual Kohl's more beyond adapting consumers schedules, are work casually. been COVID. trends a working about with we are will actions destination, believe known me these their more customer trends, and home, carry of full as always advantage comfortably Today, we and casually. the Let
trends. remain expansion existing lean focused as will further reflect both build into optimizing key brand through and greater on result, Active we to a As these providing brands at even a driving relevancy. as brand. And to the and we through Champion our our are will options We our destination evolving partners, as our more by national casual drive strength business, assortment our Leisure, of well the
We are we new Toms brands will introducing also Shoes. and Lands’ like and End Active to dedicate more space casual
our are assortment. clarity period using this in to make moves In addition, bold we to improve
expectations. men's depth We and across are to our and significantly reducing operate our meet choice customers' counts, women's increase
remain in women's over choice stores announced rebounded This fourth private by quarter, beauty down part previously XX% business, underperforming eight the the counts women's Further, example, which we driven was depth growing be For of in with XX%. our up nicely will reopened. brands. as to committed exit
for As to we've is growth new I've well an and our them Beauty been too. the that innovations and in brands of customers company, responding indicated introduced have area past, the
let how we elevating experience. the Next, are about talk me
channels. experience. touch interaction have call, COVID presented discussed opportunities us about many when think on across and with to we we last As on we our customers every the the has point with quarter's think we accelerate are how And all broadly elevating experience, we
our customers to this Driving improve and entering has pleased experience, newness from our around continues cleanliness. customer a sanitizing enhancements more removed We've fall. we learnings, We've as closing and especially experience. you'll store safety on and stores, the and have safety all our holidays. several to fitting and plexiglass be see are the we measures, such the opportunity terminals, the at discovery a customers to time, based taking POS moves fixtures. important with these associates for operating. also welcome in are the And aisles our so, In adding checkout, beginning and marks As installing Feedback and been and to with rooms positive moves facilitate carts the enhanced masks greeter both customers with customers, are how we made strong stores it do relates to store. doing to these created our our better widened requiring cost low during
exciting to will such, expanding by [ph]. featuring like Kohl's Candy our As Source, we XXX platform and Club U.B. Paper brands [ph] interesting and be Curated Coxico stores,
we other ways. important we In addition embrace efforts, we stores and to see shifts This is consumer seeing given merchandising as digital many our can the asset omni-channel as behavior our that in are relevant customers an leverage our especially offerings.
digital supporting serving Our from fulfillment hub and our a business, stores store critical ship for customer are pickup. as increasingly
destination to Americans family. XX% and easy an are Kohl's well-positioned digital retail the miles of a live of leading be store, to within As XX we access for
of will be capability important has and successful, launch Up Store holiday been this Drive an particularly season. Our
Amazon stores our ease Returns, appreciate like to we also services We where provide. leveraging our convenience to the customers deliver are and continue innovative
safety. stores, greater As for own of Amazon reopen outpost to social distancing back area Returns its allow enhance we the the and store, the we to moved to in
pleased traffic the of remain We build with overall the have seen program. and performance
and the our in enhancements, on Turning digital important broad current capitalize in to personalization were been functionality, crucial ability in our environment. our and shopability site to have experience, investments growth
let machine in-house, addition, have digital value We've enabler we a incredibly brought search industry recognized efficient many been strategy. using provide next strong our equation efforts as rewards month, drive on working structure, way. a happy bringing as growth, million be of I are launching and our It's cash. customers, our in integrated we lastly, new that digital a loyalty rewards about industry. loyalty piece in that with the program. will around confident critical of piece greater marketing to of an results a spoken saw program. foundational touch important operating you program Kohl's together frequently our further to know, a are and we learning members. Loyalty been will our been and nationwide, In our on Last all in It position new iconic efforts results a buying. with our more search in has more And earned and assets and share yielding has our have positive am in We the excellence. we media another this is of XX pilot our as times improved me impact we new a enhance key simplified leader program fall, leader our
the shipping the cost seeing Based out our in on positioned overall of that resources planning conservatively drive are to ensure greater manage we putting effectively even to seek efficiencies. are and business possible. and We we are will as and we digital to on trend acceleration, are focus supply chain as continue productivity,
has been on this priority front work always been important, its While has our elevated.
summarize let Jill, to I my comments it Before today. off hand me
period made and of positive during and the change to through quarter, reopening digital We flow extraordinary progress fleet, position. growth a continue our free accelerating generating second further effectively strengthen our We to uncertainty. financial cash navigate entire
full planning crisis of headwinds are continue also weather storm, not to emerge that we only for present take opportunities but the advantage the in the to will near-term, it. from that are confident While very we we the
a well-disciplined are operator. We
incredibly these foundation times our provide I'll of us industry. valuable our associates the extremely consumer quarter a significant the over to closing, that, strategies, our we changing am crisis. Kohl's strong becomes and visible during of tangible. has culture proven the With retail our In evolving details capitalize I the value and our will turn and want It's and shined culture through, associates our of and the across which business. positions uniquely financial proud on and organization's on an of this country We second Jill, position. results are call the who and now to have disruption I all around thank like together when behaviors, to