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past the team our year, our strategies. has made Over on progress significant long-term
fueling sustainable, four long-term real is on second on growth: brands; our an share strategic Today, of third to for channel on our I'd update organization imperatives customer-centric CRM; core first and e-commerce; delighting Our our growth the focused and estate. like shopper family shareholders. fourth creating
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core strategy build is brand preference A Shoe Carnival footwear second to family awareness and channel. the within
of with During consecutive store our first launched of campaign combination growth in fully agency strong our year our marketing resulted back-to-school. campaign QX, we integrated XXth with comparable This in McCann merchandising new during Detroit. our record
resulting the and shopping single-digit a continues driven by every single-digits the was for Carnival in store QX. platform, Growth in buying e-commerce growth Store Shoe growing our conversion year be high both and success our of driver during bricks-and-mortar quarter, of stores customers organizations. excellence long-term to operators a increased our growth demonstrating at traffic low with rate
third is The today e-commerce. strategic update I on imperative would to provide like an
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customer growth capture to opportunity. stores preferences core shopping repositioning and opening is Fourth, a strategic
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provide performance. into turn to I Kerry to insight financial Jackson will now over more it our