for and today XXXX Good us Quarter Second you for Conference Carnival's morning, Call. Earnings everyone, joining Shoe thank
Scibetta, Joining Merchandising Steve supporting are Investor Chief Relations. Officer; Officer; Erik me call and on Chief Financial Alexander, today's Carl Gast,
trends saying Let QX. by me start today impacting that improved in customer conditions
the conversion our customers saw As second product robust on in-store to a Customer moderate. average climbed of starting and customer to margins encouraging the engagement impact high, transactions quarter and new signs picked was remains inflation up, that strong. quarter we online were progressed,
QX results conditions, share on this compared to increase year. our to accelerate opportunity soft Based market of improving we per to the these and share grow to sales an see invest in results earnings to growth market and
As our accelerated such, to experience. drive excellent customer we investments and brand-building profitable fuel activities
new markets conditions. on customer store plans drive in with roll engagement new improving our to stores capitalize out modernization continued We to and
demonstrating QX XXXX growth profitable growth increased per faster an in accelerate rate year progressed. of the of to $X.XX, grew investments at QX versus to million. has $XXX.X Earnings X% the our share Sales QX as approximately even XX% to success versus
yet conditions year. have results signs moderated complete, While is provide the August further the during back-to-school not season that inflationary
with we been intensity yet, size modest versus prior QX we're Competitive growth the both improvement margins, while in are season seeing We not profit-losing deep of back-to-school continue customer In that our been targeted QX has to strategies based discounting in high and our running QX loyal products versus and year profit on competitors, conversion. QX, transformation transaction committed promotional strong and knowledge analytics customers. promotions. many sales, see and and to deep
That working. strategy is
margin August shopping profit margin of back-to-school For any highest the profit. accounts company gross of the full With strong among XX% company's the track half results history. in to quarter month deliver example, achieved product QX on date, company's year XX-year for to results period August of profit sales its the gross third were and the to XX%. guidance is
environment to share our result, our investments pleased response market customers to brand in we with customers' face, our gain inflationary the this are Given ability and including very building and experience. customer
we QX. to continue in such, remainder invest areas provide section. in to those the plan guidance detailed Erik As will his more in of
impacting our declare economic the significantly are Although would customers. customer results have premature it trends that no improved, inflationary be and headwinds to longer and
versus year, margin X.X%. declined QX store declined traffic gross in earlier for year. versus improved While Store X.X% prior results strong performance year comparable sales period the declined total remains in versus and accelerated but ago and the QX still versus sales QX,
under income segment lower-income the in softness see to of $XX,XXX, customers. customers urban including continue our our We with household
remainder ongoing headwind the this see as year. throughout of challenge We an the
Station led transactions. favorable seeing higher our We mix our profitable more online Shoe and are banner by also income, shift to a customers,
$XX,XXX. half in are some of shift over with over This in For increase income income significant $XX,XXX, our with were now $XX,XXX. customers of income customers we a meaningful including over seeing over percentage historically, from our XX% households perspective, with under households a households year, with
for ensure same base. retain of part The affluent continue compete remaining customer customers. to share in customer investments environment expensive to brand health XX-year also growth, very the important as care customers levels to broader higher At long-term inflationary invest as expand in place requires to in hiring and and benefits. employees income, talent value to great to continues more the make continual our space to higher our we our we more and it retaining base. build near to acquire and to strategy, unemployment innovation time, With attract new capture well these work lows, our and continue As wages, retail to a invest
customer-focused in our talented strategic on customer nearly delivering and experience less and the and range increased driving experience. and X,XXX for we continued now are on recovery, the We ourselves team improved lower levels rapidly the engagement, best investments to year. store the our of conversion customer slower during decided we economic With likely With strong brand plan XXXX, team, lower customer end economic our our in members, QX. X we in to customer this pride investing expectation openings of loyalty. By to XX stores new conditions new open new
further. long-term XXX stores Importantly, XXXX. there to taking is operate no in We're over approach measured change market conditions plan near-term to until a growth our organic improve to more
urban the and will as particularly Economic remainder projected, are remain navigate quickly and XXXX, not challenging conditions inflationary as expect we we had we customers. with of they improving that as
that guidance we a guidance few Erik detailed Given commentary updated to reflecting and billion. discuss as full billion are new moments $X.XX updating the to year his part $X.XX in quarter. will sales our XXXX plans, of our on store
continued positioning the improves. our when to are economy like growth investments strategic I'd us profitable Now how for discuss
continue Carnival for summer modernization and completed have the approximately over be we little We're productivity. years investments the drive into Shoe fleet on of complete. program program, fleet of A to X XXXX. in-store to track X/X of store by remodel profitability XX% the experience Our and fleet
at time stages of we I'm operated has XXX Since the last fleet our our were dramatically The we our improved. productivity opened also improvement XXXX very in early profitability excited multi-year back program. rationalization call. store last stores very since productivity that and time, our and store was when we that XXXth earnings
for now comparison, For door per XX%. has increased our stores sales XXX
door, profit XXXX. the With per strategy, increases year increased in XX% versus this has revenue per XXX doors our combined with than targeted productivity more promotional
in highly As of profitable preceding our in fleet has shared the a self-fund stores investments quarters, our to us position business. in solid
Transaction Sales continues Tier profitable increase membership represent than Additionally, XX% the net platform members an CRM over company's investment over loyalty grew prior was in million now XX% QX. for from over members gold XX% our members, of growth, higher reaching XX% membership Gold our drive XX.X to year. most of over the and sales size non-members. customer in
One reactivate invested shoppers. last brand-building in we of the areas was to athletic
in members did XXXX. global those athletic with brand top a Specifically, us not purchase
period get customers to of to the CRM during retry disrupted Carnival. a those where During year's and reengage our into buyers slide active Shoe and stores, With assortment shoppers significant among this assets availability. solid assortment reactivated campaigns many our them chain utilized our number we of This, in QX. to led targeted other
We are to very continue building encouraged customer by brand these results and targeted invest and programs. in
our our is we and are seeing capturing e-com customers, shift and seeing to CRM urban In always-on strategy partially earlier, of customers well, customers. short, in discussed offsetting digital part and some very in which affluent we're working driven our marketing is being traffic converting I softness is a by more capabilities. As the
to ahead, the reengage CRM We driver untapped have in more significantly profitable years of a continued customer customers making engagement. core
Station. of mentioned more evident Shoe is improvement are in I our across earlier, performance particularly base As with business, the conditions improving the customer affluent and this
year, QX the Shoe versus outperforming quarter to sales for station and overall sales mid-teens low each company digits, single growth. driving profitable prior and increased QX date grew
Our margin to momentum. top investments are working, customers sales and online our where to platforms and harmonize Shoe line enabling Station build CRM
to capture the across to margin Shoe programs synergies expansion. further and continue and value We advance drive Carnival efficiencies Shoe Station gain banners and
strong continue to the by challenging rapidly and million prior approximately place than our reducing providing Given branded prioritize year of rightsize year, margins in this sustaining our with back-to-school. the $XXX started we higher inventory to economic customers. position for inventory inventory mix products We plans right with levels, landscape,
up earlier, with but more are inventory to year, for strong to And margins. track in to levels million quarter in on coming ago. details second the year cover below versus annual will $XX Carl by is million the approximately ended inventory the XXXX. reduce only inventory the moments, prior $XX guidance be achieve we be lower year-end a our We year weeks a compared maintaining few importantly, and mentioned to XXXX to inventory I levels versus continuing prior as year-end
debt. balance sheet as cash And operate in and with with an important, is yesterday. securities as Our even over position hand equally to $XX zero stronger of marketable million on continue building we to
from profitably funding we in significant business. we're past, As the cash grow business strong by flows our to have investments the operating the generated the
will QX. our strategy sales, per quarter it during our branding challenging hand experience of and Before by quarter on saying within context share improvement of delivered results I customer I in a backdrop. Carl, We increased the net and that summarize over advertising, earnings momentum investment demonstrated economic to the second the versus
highly-valued investments We our as business loyalty the current program, on XXXth and best-in-class in share the Our conversion store growth customers urban lower-income stores, the modernization conditions We opened in remain to high and related expect for strategies, gains drove strategic our our our our the footwear to customers. and customer with environment. we second but we experience family inflation saw in to store will invest channel. economic in continue of quarter the cautious store improving be in CRM continued market impact continue some of challenged, consumers new
continues to to to year a our But measured balance consumer challenging. likely economic the the remain approach best We're starts growth improve, strategy we is to we'll a profitable lower-income conditions When be and segment our drive sheet strong, be taking a position will great drive expect the in priority. of importantly, growth. to as
now over Carl on the ahead. quarter to to hand color year and And provide further I'll Carl? it