David, morning everyone. good you, and Thank
We quarter were same the closed in as QX. of tough time have effectively amount QX stores as had a
However, our of on ability fiscal because turnaround much results are focused in stay XXXX. for plan started stronger our to our QX
drive trajectory product, the on strategy have from quarter. our future what outstanding best We fourth started an current acceptance could headwinds. for confidence sales improvement sales in proved quarter we years, the and new are In performance six of of first return about our very growth optimistic our XXXX. X.X% posted we we to that in to the energized in are despite the customer last comparable year, QX fiscal of our we Based in
to of to this are stay unprecedented and period We focused. taking laser flexible be advantage
chains, technology and We the supply reengineered organization, reduced initiatives. accelerated have our streamlined expenses,
nimble a talented financial growth strong are fortunate a and loyal position, a store organization. portfolio, solid three digital opportunities, to distinctive have a with robust and very unique brands customers We business,
Our the from delivering substantially improved quarter-over-quarter in first. QX by store business In weeks financial same on performance first in plan closed quarter, the Digital improved performance. despite being we and quarter, as second X.X% of our in the number QX, combined over second quarter. is stores effectively based the enhanced sales
more gross SG&A basis margin million Our rate $XX.X XXXX decreased XX%. by points. rose than expenses or
cash were Our XX%. reduced levels by cash and inventory and equivalents million by our nearly increased $X
are taking company. continue We capture to an market actions and even share to emerge stronger
David reengineered and same technology. base organizational year. store quarter compared XX% and better and We've the and accelerated staffing to disciplines we've applying are have using year's as investments expense will And and continued this aligned We many and these our last assortment additional offer performance. inventory our opportunity in we demand. I SG&A drove to by to by We've color fourth on a innovation rationalize reduced chain year-to-date and catalyst, XX% streamlined last reducing costs that occupancy of our supply actions. structure,
XX weeks. we and had business records digital learnings for stores took have learnings driving new second since moderated a Let's businesses. month-over-month We Digital with quarter sales the and quarter-over-quarter. expertise grown proven have start substantial XXX% channel have the when has the the track and these with reopened, into our became digital We not digital digital. in
up digital way apparel up was Soma quarter our with count with sales grew company year-over-year, digital leading customer quarter, the digital second grew growing a by total XX% and XXX XX%. year-over-year second sales points, over the nearly double-digits For and brands conversion and substantially
boutiques. On all the May, initiated in for storefront, reopening early multi-phase we our plan our of
albeit by capacity limitations. customer XX% boutiques limited were and and was cadence end, quarter slower reopened opening with Our of planned hours than
our half about nearly level quarter. of where experienced of last time opened. levels. effectively generated one in opened boutiques May. our the essentially, amount In quarter slightly our initial were XX% about was aggregate, month July for year's the about closed at sales So, in QX, QX, the This were and the each same of of in boutiques was expectations as all boutiques in above ahead the
Our data Sales where declines. shows COVID improve COVID inversely sales trends to cases case correlate trends.
As to increase customer to level so revenues. conversion the quarter as and our in sentiment second store XX% demonstrated a to Customers product year. compared the improved, traffic last are responding by at plus
down diligence, pivot entered rent. with to inventories swiftly second assortments in the the to how with write-downs right expense significantly manage to and generate $XXX XX% quarter Regarding a After first we we our team quarter This our business. aligned seasonally the and reduced and inventory, expense current or second expect organizational the with needs about inventory before base to ended and inventory. approximately streamlined our in year, I'm our Due plan savings we nearly quarters, pleased the million fiscal continues XX% to of structure second product.
to savings least committed of informed, this with into at We connected. calls we the organization associates entire to and challenging during next are keep continue biweekly is have our calls and time monthly with our year Communication to leverage. driving teams and retaining engaged, year, the half key leadership
the teams to We to for the have year. calendar made of the work through decision end continue corporate our remotely
reduce from landlords we year. and a cut was be next to our suppliers will costs. chain. supply landlord quickly vendors reductions half vendors, and our third-party expect in our continuing In partner we to Shipments almost regards to Regarding suppliers and additional our this chain, agents are especially suppliers, catalyst supply operating with reengineer to COVID our year, and
arduous and have tremendous customer the elevating focused. that our our are products shrink Real up standard, relief. rent to to stores Partners, estate increased a with an rent. on Estate A&G process, started either there we tier turnaround, and We on we landlords in are profitability assist and We to initiatives some square per be as know or being stepping coming consultant, store are XXXX lower focused make year holding our engaged We will real sales through our key foot higher a top continuing remain our in in progress
you few a updates. give me Let
elevation product on customers, First, innovating soft beautiful The deserves. our driven incredibly to most design focus comfort as Soma organization, at and the products we continue expects fabric amazing and products focus loungewear that for proprietary that effortless style and on for a were choice and innovation quarter and overall the produced offer strong developing good categories. quarter. solutions, in Enbliss on the We sales were Wireless she bralette. and and our especially another and for their being that terrific best with all franchise dominance honored Soma comfort named intimate the housekeeping strong sleepwear and
for hours positive July posted and comp of customer operating a capacity. stores Soma month with the with limited reduced
we Our customers merchandising teams momentum take to will from her to accelerating quickly Soma have Market, and investments, brand for of us and apparel continue meet and pivoted confidence as needs White continue casual, living give current home, share. recent and that catapult the working the versatile design lifestyle Black At need our Chico's market results, and our House evolved. and many
to with by throughout customer quarter. focused enhancement casual elevating fabrications Market, and she Our Zenergy and all shop new resonate assortment points wherever touch unique journey, washable Active and customer continually prefers. allowing in Being and however, led, digitizing whenever, and customers White for the performed personalized our Chico's House simplifying, and the at these the franchise to are her and well optimizing newness Black we knit service, jersey
in Style personalized sales proprietary us, and us tools personalization online for for innovative digitally allowing suited creative quarter. connect help an Our continues Year-over-year, part the have great over to of is with new XX% experts compliments and a technology implementation customers reach link to our we integral accelerated her. our service and Style be and service, products our ways. best Connect of customers personal differentiator grew digital style her to to customers to Connect styling
quarter feature, online a conversion past which year This the this We unique third competitive on soft and program about planned shop times we personalized is formal of for next enables digitally their the been functionality their quarter. has was so conversion versus with rates into augment remarkable, early new exceeding advantage launch are year excited site Since the closet personal feature the six also truly launch, accelerated for coordinating rate average. results, to based purchases. closet an launch, second this customers that to our
added enhancing We we are experience For Connect. Style shopping journey. our Look, a we put in continually on is behavior in quickly to business with for and have style available our have changed, customers' and our she innovative customer times increased Shop and The which These swiftly has experts and new, catalyst personalized, of shopping be also differently, are connected month ensure engagement transaction. improvements. the generating center to site our customer shopping to think the pivoted units we tools This digital always ways. can simplified These been as that
David me financial discuss Before I performance, to and minute over turn to the to let take about talk diversity. inclusion a call
named that for year, this so individuality, We we innovates to an were to are inclusive Earlier the our influences of way our employers work. culture, XXXX the celebrates best one we rights committed Equality and and striving the workplace do Index, Magazine, honored diversity environment be in equality, the XXXX related practices always the a human corporate Forbes to and included by to more. campaign by to and we on published policies are Corporate be LGBTQ for
and our We initiatives. are existing continually infrastructure upon diversity building
specific discrimination developing the initiative we We and from us and thoughtful our David? and measurements is and actions to inclusion combat racism, of prejudice, This and keep goals, serious pillars take you We serve. for our our the all council, company is strengths updated and from to which important to of business. have we'll an on want key communities progress. build on and active diversity