speak our I'm Dick, afternoon, you, about everyone. ongoing performance and second strategic good the Anthropologie today Thank growth and quarter to pleased to strong Group's initiatives. you
Retail by comps Anthropologie sales in stores The double-digit Group online. positive comp, both quarter I'll with and stores comps and XXth exceeded were start The in First, digital. XX% We traffic, pre-pandemic growth driven our marking segment delivered the of quarter. an comps. consecutive and quarter's conversion
and product growth over accessories shoe exceptional comps categories, in delivered XX%. By category, delivering sales the apparel, the team
Our performance impressive was an continued growth versus in driven IMU by accompanied profit, last improvement top line more significant even markdowns year. reductions by and in in
our all us in the growth year, price an a than the to year-over-year significantly allowing to operating increase This us comps income. and brand August, in across XX% the quarter. promotional is third in in impressive optimistic drive month running XX% past, has strength fewer in strong The we business of regular Anthropologie deliver the have and that continued days has accessory categories which apparel can continue
ago in reflects dependent slowed, of we brand at had the and performance sales them time, customers new particularly we arrived strategy promotional brand gain younger an offer market brand. Our apparel outstanding the developed to too share. and more enabling and that and us I accessories, range the on had wider to knew years second to when quarter At activity. become had a growth products, We the attract opportunity X.X
our action and course serve team customers. strategy empowering to our best our around and leadership aligning The goals of was first
set share. customer Next, These content, multiple enhance both and provide the product, grow online, strategic four inspirational to market selling and across four our recapture are our stores in priorities modernize priorities age team base environments our creative demographics.
and fashion, more customer of forward fashion and favorites brands to us brand product. was product. to our owned full-price developed It right we modernizing the help First, essential that premium offer growth mix return
been end an as focus distort needs, core to edit the has assortment new appeal elevate for dresses assortment younger to a that as appeal to market into satisfies and casual such categories introduce such denim, modernize uses and to to vacation customer. the of and concepts that Our brands different
own XX% improving began brand concentrated our on brand expanding and by product assortment. and the Today, We own the assortment, our over apparel labels. Pilcro, Anthropologie mix Maeve up By of
with for Favorite selection premium these American go-to our have becoming younger and are aspirational premium market brands destination are On Reformation, We for that assortment Daughter, elevated a the and such the customer as we Running, brand of brands. Good
to accessories our of to were categories end cater servicing. such life uses and shoes the intimates, different Additionally, we expanded apparel adjacent customer's we fully as not
inspirational look third on Moving the customer wanted experiences creative in-store complete to second selling the by and becoming for content to and of with of aspirational environments goal the inspired new and We brand and be enhancing creating through an styling. our existing knew priorities customers. digitally-enabled
product imagery an teams the enhanced As mind. to trends, pushed visual and the distorted omni fashion creative into brand experience elevated and categories the new experience properly store the teams with message in the key support
imagery of the create teams our industry. in aspirational some our most Today,
sales exceptional translated the into creating in has omni-channel comp strong this and and traffic the invested today. experiences, brand have is experiencing We
to customer our wanted the relationship was introduce generation Our with base. last to grow our our customer. brand to We existing new while of a priority strengthening customers
during second while customer repeat drive new surpassed growth customer designed conversion by in acquisition, new retention. the and New North invested high-single have purchases In marketing quarter, We customers. spend strategies customer digits. active to drive Next to increased marketing We America, XX%, that
of customers than of years XX% our customers over Over new available XX% These core at the year, customer. only past enhanced a growth X.X brand the via make our In existing customer returned have younger women's enter Anthropologie. brand own the new to are second purchase. product to
the and multiple these touch I'll in home Home delivered accessories. today's just shift on performance. call entered years growth. opportunities brand to centered Much to categories on the of of reignite outsized the When growth, I opportunity has the gears has had while had now our most business, apparel
focused purchases quarter, hosting Although from customers categories. slightly this furniture Home see was pandemic-driven more negative and to we entertaining pivot
with their objects textiles. improving focusing decorative glassware, layers, are tabletop, on homes Customers and decorative
As entertaining and price growth spaces seen their more, prepare they have our to and business entertain refresh regular we and categories. gift robust within
our We we'll drive and our more our priorities and growth and opportunities brand President team's of on awareness outsized execute a sharing look confident Anthropologie have to growth in be Home the deploying to upcoming strategic and new ability Home in hired business. calls. to forward I'm
In conclusion, priorities on focus business. transformed four our team's the has our
and work done expansion. strategy we've with here, line get top focus to bottom Looking line growth forward, remains our and on the is our consistent
count billion providing building to to billion, We a more years. global our be have We $X you strategically and $X and over with to in forward plans Home foundation accessories to business next business increasing our future. the the apparel store updates look while to several double will XXX our increase to
over the Frank. turn now to call I'll
