It's Cody. good Thanks, to be with everyone.
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brands to us taken Canada and U.S. Canadian over control in also these from have in for and Rhino-Rack, these We distribution markets. important further allowing the MAXTRAX
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or We utility trend shift and CUVs, and trend making continue outdoorism the more our global perfectly side side both SUVs, towards vehicle which automobile to vehicles, global fashion fits with MAXTRAX. overlanding products by see trucks, at task with Rhino-Rack combined
strategy process as basis outdoor the brands these within age still activating accelerate as growth as expansions, of is more of playbook, product are the of Adventure introductions this in we sales meaningful this young playbook our segment forms and follows. reaccelerate relatively the portfolio, specialty into our channel strategy our including our accounts. Given in and innovate Activating and both well to new
will adventureism retailers key mainstream the in First, overlanding overlanding is focus. stores seek flagship leading launch to market adventure we a the own beginning Retailer of expansion as globally. within category just as
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we to expect expansion addressable Europe, And Middle other increase attractive develop markets. total we our the strategy, we improve Korea, markets will like finally, our as which U.S. East believe Japan, and
are to positioning brands build overlanding as we that outdoor globally. continues confident adventure are for momentum We growing the through
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the Mike. Now, to Mike. over call I'll Thanks turn