to and you, Thank Mike. morning our call. welcome Good
employees, differentiated as can where to value. that included and the company embarked efficiencies to provide both FARO customers, As enabling improve opportunities with existed you process value the ago operating on the with sustained aware, strategic eight and months conversations suppliers identify planning and where we and of underlying shareholder investors immediately customer long-term joined I sought are extensive we
EBITDA position our targeted to early for Included completion planning future and we're communicate the a expectations some for this double of the a achieved dramatic our need our of a highest which last the insights revenue recent than process new in more annualized improvement adjusted from provided XX% is model our levels. now success delivering we level growth strategic our margin This is would the in plans represent While probability current on business. without call, level material history. with in
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our plan increasing future. on to As strong the large market in for it foreseeable can and we we base the and we serve. strongly which began share strategic to protecting as is believe We that markets focus shareholder continue these will the deliver organization provide from growing and close returns adjacencies core an implement presently important markets our we
metrology, where XD driven XXXX. estimate of aviation through and automotive, XXXX, environments enable that market a by $X.X in manufacturing for on growth Let is market we will demand billion In X% measurement me expect roughly other XD total of each continued touch precise the markets. capital-intensive these available annual we
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Building core and solution software base, strategic upon products leveraging customer the is our our the extensive strength first through our in our initiative of increase to and markets value strategy.
longer have continue our to enabling hardware performance; that this focus reliability is on products we differentiated We customers no high with enough. believe however, will
or our data, ability trying the captures As solve In problems focus an full what gives potential up that of the turn customers easily our our the words, not other from food one realize hardware to we to that captured complete a increasing move and enables to solution into solutions to centric on transition data and understanding also turn which world. our XD company the need workflow but provides chain to customers based them with a organization, we are the provides in only are providing them information. virtualized
We FARO products multiple environment a have at into on to believe have a FARO make which in unique with customers software I collected multiple a working of of teams transform data legacy software device. FARO we opportunity discrete these common long the can platforms. platforms developing by easily use their hardware-centric software
revenue our revenue while value to greater our resources. enabling streams R&D yield to to capture our By provide efforts also added software from the This cannibalizing will opportunity increase we global we new doing so, benefit customers, our productivity traditional have sources. streamlining without development of talented initiative and have an the us
our Moving beyond also opportunity how an innovation, to run product we have significantly streamline we business.
the initiative quarter, market resources to last our enables the sales of strategic application talented and globally. This increasing to change pool our our of of sell This is leveraging outlined the product engineers a very line ownership breadth while base. by change second I made strategy. As is large possible go customer our to change
plan We support model function. this with sales to industry marketing tested refocused a
problems first customer and understanding then workflow, areas; of in we in full the knowledge those is customers that exceed a or positioning, that and optimizes two translating our We customers' focused can considers which product to our ownership. into gain increased solutions to to meet Our is new deliver that marketing, trying applications marketing understanding our of total of effectively aim value-based more priority needs. so cost leadership are an deep team solve, have
And our team pivoting secondly, retooled our sales sales to we understanding believe on are higher which transforming our to model, organization expected quality higher provide process our sales supported this better leads, are lead generation by utilize We drive sales will focus marketing well-established technology productivity. that to customers. best-in-class engine with a in turn to
lower foundation will that model and to enable by of faster Starting scalable sales new grow significantly than Senior this revenue are cost sales led markets. cost the we It transitioning also provides new model, Service, to VP today, Sales us Kevin and for effectively our a Beadle. our
strong organizational On the is overly legacy part enables and expensive this each while to The our ownership, complex on we process matrix for unit a structure structure structure. infrastructure support of a to decentralized that a Finally, resources. our decision-making. unit initiative has third our company organizations management simply centralized top of requisite and of with This strategy, optimization. business strategic long an eliminating geographic with centered led was overlaid is business organization to globalized are moving our of that business. eliminating layers Therefore, functional and structure redundant vertical management too clear as
these while strongly improvement a with our combined looked will of growth, profitability. enabling generate whole, When solid I core significant as initiatives, the same foundation at believe in time strategic markets our long-term at a
in momentum, of to time and product annualized XX% non-GAAP success gross expenses XX% XX% million non-GAAP business complexity is initiatives when often build our operating dramatic These will to strategy in to operating transformation to complete. ships we in achieving and will XX% are take which While our adjusted will an enable cost EBITDA near the savings key $XX% term improvements result believe reductions margin. in $XX yield margins, approximately targeted model our
turn that, overview performance. fourth of financial call Allen With an quarter over I'll our the to for
