Business Segments, Geographic Data, Sales by Product Group and Major Customers | Note 2 — Business Segments, Geographic Data, Sales by Product Group and Major Customers The Company is a worldwide producer and marketer of children’s toys and other consumer products, principally engaged in the design, development, production, marketing and distribution of its diverse portfolio of products. The Company’s reportable segments are Traditional Toys and Electronics, and Role Play, Novelty and Seasonal Toys, each of which includes worldwide sales. The Traditional Toys and Electronics segment includes action figures, vehicles, playsets, plush products, dolls, accessories, electronic products, construction toys, infant and pre-school toys, foot to floor ride-on vehicles, wagons and pet treats and related products. The Role Play, Novelty and Seasonal Toys segment includes role play and dress-up products, Halloween and everyday costume play, novelty toys, seasonal and outdoor products and indoor and outdoor kids’ furniture. Segment performance is measured at the operating income level. All sales are made to external customers and general corporate expenses have been attributed to the various segments based upon sales volumes. Segment assets are comprised of accounts receivable and inventories, net of applicable reserves and allowances, goodwill and other assets. Results are not necessarily those that would be achieved were each segment an unaffiliated business enterprise. Information by segment and a reconciliation to reported amounts for the three and six months ended June 30, 2014 and 2015 and as of December 31, 2014 and June 30, 2015 are as follows (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2014 2015 2014 2015 Net Sales Traditional Toys and Electronics $ 49,495 $ 63,360 $ 85,087 $ 128,405 Role Play, Novelty and Seasonal Toys 74,677 67,746 121,595 116,902 $ 124,172 $ 131,106 $ 206,682 $ 245,307 Three Months Ended June 30, Six Months Ended June 30, 2014 2015 2014 2015 Operating Income (Loss) Traditional Toys and Electronics $ (4,710 ) $ (4,598 ) $ (15,114 ) $ (10,884 ) Role Play, Novelty and Seasonal Toys (109 ) 1,590 (4,629 ) 3,677 $ (4,819 ) $ (3,008 ) $ (19,743 ) $ (7,207 ) Three Months Ended June 30, Six Months Ended June 30, 2014 2015 2014 2015 Depreciation and Amortization Expense Traditional Toys and Electronics $ 2,461 $ 2,418 $ 4,289 $ 4,279 Role Play, Novelty and Seasonal Toys 2,006 1,660 3,213 2,562 $ 4,467 $ 4,078 $ 7,502 $ 6,841 December 31, June 30, 2014 2015 Assets Traditional Toys and Electronics $ 313,380 $ 276,138 Role Play, Novelty and Seasonal Toys 248,402 234,567 $ 561,782 $ 510,705 The following tables present information about the Company by geographic area as of December 31, 2014 and June 30, 2015 and for the three and six months ended June 30, 2014 and 2015 (in thousands): December 31, 2014 June 30, 2015 Long-lived Assets China $ 8,816 $ 11,859 United States 1,689 6,892 Hong Kong 591 564 $ 11,096 $ 19,315 Three Months Ended June 30, Six Months Ended June 30, 2014 2015 2014 2015 Net Sales by Customer Area United States $ 101,839 $ 102,400 $ 166,853 $ 174,223 Europe 6,330 12,462 13,392 37,559 Canada 4,636 4,590 8,514 10,814 Hong Kong 668 358 741 796 Other 10,699 11,296 17,182 21,915 $ 124,172 $ 131,106 $ 206,682 $ 245,307 Major Customers Net sales to major customers for the three and six months ended June 30, 2014 and 2015 were as follows (in thousands, except for percentages): Three Months Ended June 30, Six Months Ended June 30, 2014 2015 2014 2015 Amount Percentage of Net Sales Amount Percentage of Net Sales Amount Percentage of Net Sales Amount Percentage of Net Sales Wal-Mart $ 14,832 11.9 % $ 19,697 15.0 % $ 33,564 16.2 % $ 49,503 20.2 % Target 14,100 11.4 13,513 10.3 24,105 11.7 25,645 10.4 Toys ‘R’ Us 14,739 11.9 13,832 10.6 27,293 13.2 23,328 9.5 $ 43,671 35.2 % $ 47,042 35.9 % $ 84,962 41.1 % $ 98,476 40.1 % No other customer accounted for more than 10% of the Company’s total net sales. At December 31, 2014 and June 30, 2015, the Company’s three largest customers accounted for approximately 29.8% and 39.9% respectively, of net accounts receivable. The concentration of the Company’s business with a relatively small number of customers may expose the Company to material adverse effects if one or more of its large customers were to experience financial difficulty. The Company performs ongoing credit evaluations of its top customers and maintains an allowance for potential credit losses. |