Business Segments, Geographic Data, Sales by Product Group and Major Customers | Note 2 — Business Segments, Geographic Data, Sales by Product Group and Major Customers The Company is a worldwide producer and marketer of children’s toys and other consumer products, principally engaged in the design, development, production, marketing and distribution of its diverse portfolio of products. The Company recently re-aligned its products into three new segments to better reflect the management and operation of the business. The Company’s segments are (i) U.S. and Canada, (ii) International, and (iii) Halloween. Prior year’s segment reporting units have been restated to reflect this change. The U.S. and Canada segment includes action figures, vehicles, playsets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, role play and everyday costume play, foot to floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids’ indoor and outdoor furniture, and pet treats and related products, primarily within the United States and Canada. Within the International segment, the Company markets and sells its toy products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. Within the Halloween segment, the Company markets and sells Halloween costumes and accessories and everyday costume play products, primarily in the U.S. and Canada. Segment performance is measured at the operating income level. All sales are made to external customers and general corporate expenses have been attributed to the various segments based upon relative sales volumes. Segment assets are primarily comprised of accounts receivable and inventories, net of applicable reserves and allowances, goodwill and other assets. Certain assets which are not tracked by operating segment and/or that benefit multiple operating segments have been allocated on the same basis. Results are not necessarily those which would be achieved if each segment was an unaffiliated business enterprise. Information by segment and a reconciliation to reported amounts for the three months ended March 31, 2015 and 2016 and as of December 31, 2015 and March 31, 2016 are as follows (in thousands): Three Months Ended March 31, 2015 2016 Net Sales U.S. and Canada $ 76,844 $ 72,202 International 36,306 20,168 Halloween 1,051 3,439 $ 114,201 $ 95,809 Three Months Ended March 31, 2015 2016 Income (Loss) from Operations U.S. and Canada $ (3,071 ) $ (8,553 ) International 1,946 (2,161 ) Halloween (3,074 ) (3,102 ) $ (4,199 ) $ (13,816 ) Three Months Ended March 31, 2015 2016 Depreciation and Amortization Expense U.S. and Canada $ 1,866 $ 3,070 International 865 852 Halloween 32 114 $ 2,763 $ 4,036 December 31, March 31, 2015 2016 Assets U.S. and Canada $ 320,528 $ 287,626 International 157,493 123,701 Halloween 21,599 19,244 $ 499,620 $ 430,571 The following tables present information about the Company by geographic area as of December 31, 2015 and March 31, 2016 and for the three months ended March 31, 2015 and 2016 (in thousands): December 31, 2015 March 31, 2016 Long-lived Assets China $ 10,172 $ 10,250 United States 7,702 9,076 Hong Kong 561 534 $ 18,435 $ 19,860 Three Months Ended March 31, 2015 2016 Net Sales by Customer Area United States $ 71,822 $ 70,968 Europe 25,098 12,755 Canada 6,224 4,650 Hong Kong 438 339 Other 10,619 7,097 $ 114,201 $ 95,809 Product Group Net sales by product group for the three months ended March 31, 2015 and 2016 were as follows (in thousands, except for percentages): Three Months Ended March 31, 2015 2016 Traditional Toys and Electronics $ 65,045 $ 42,030 Role Play, Novelty and Seasonal Toys 49,156 53,779 $ 114,201 $ 95,809 Major Customers Net sales to major customers for the three months ended March 31, 2015 and 2016 were as follows (in thousands, except for percentages): Three Months Ended March 31, 2015 2016 Amount Percentage of Net Sales Amount Percentage of Net Sales Wal-Mart $ 29,806 26.1 % $ 27,747 28.9 % Toys ‘R’ Us 9,496 8.3 8,334 8.7 Target 12,132 10.6 8,122 8.5 $ 51,434 45.0 % $ 44,203 46.1 % At December 31, 2015 and March 31, 2016, the Company’s three largest customers accounted for approximately 56.2% and 47.2% respectively, of net accounts receivable. The concentration of the Company’s business with a relatively small number of customers may expose the Company to material adverse effects if one or more of its large customers were to experience financial difficulty. The Company performs ongoing credit evaluations of its top customers and maintains an allowance for potential credit losses. |