SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. During 2014, the Company Previously, the Company determined it managed its business through two distribution channels, wholesale distribution and direct-to-consumer. While the Company has always managed its businesses as three separate operating segments, it previously aggregated the Moissanite.com, LLC and Charles & Colvard Direct, LLC operating segments into a single reportable segment for reporting purposes. The two wholly owned operating subsidiaries that previously were aggregated under the direct-to-consumer segment are now each being presented as a separate reportable segment. The Company believes aggregation of the two subsidiaries into one reportable segment for reporting purposes is no longer warranted due to changes in how it sources product and sells directly to consumers, including changes in the management structure, strategic initiatives, and changes in sales models made during the year ended December 31, 2014 for each of the two wholly owned subsidiaries. Certain amounts for the three and six months ended June 30, 2014 have been reclassified to conform to the current period presentation as a result of this change in reportable segments. T The Company allocates certain general and administrative expenses from its parent entity to its two direct-to-consumer distribution segments primarily based on net sales and number of employees. Unallocated expenses, which also include interest and taxes, remain in the parent entity’s wholesale distribution segment. Summary financial information by reportable segment is as follows: Three Months Ended June 30, 2015 Wholesale Moissanite.com Charles & Colvard Direct Total Net sales Loose jewels $ 3,628,160 $ 138,148 $ - $ 3,766,308 Finished jewelry 1,294,494 1,122,732 1,293,338 3,710,564 Total $ 4,922,654 $ 1,260,880 $ 1,293,338 $ 7,476,872 Product line cost of goods sold Loose jewels $ 3,040,470 $ 21,748 $ 65 $ 3,062,283 Finished jewelry 1,204,174 533,659 259,089 1,996,922 Total $ 4,244,644 $ 555,407 $ 259,154 $ 5,059,205 Product line gross profit Loose jewels $ 587,690 $ 116,400 $ (65 ) $ 704,025 Finished jewelry 90,320 589,073 1,034,249 1,713,642 Total $ 678,010 $ 705,473 $ 1,034,184 $ 2,417,667 Operating loss $ (2,617,570 ) $ (278,605 ) $ (1,147,351 ) $ (4,043,526 ) Depreciation and amortization $ 163,209 $ 31,987 $ 26,752 $ 221,948 Capital expenditures $ 35,636 $ - $ 2,445 $ 38,081 Three Months Ended June 30, 2014 Wholesale Moissanite.com Charles & Colvard Direct Total Net sales Loose jewels $ 3,837,012 $ 171,819 $ 1,508 $ 4,010,339 Finished jewelry 3,012,372 536,201 282,735 3,831,308 Total $ 6,849,384 $ 708,020 $ 284,243 $ 7,841,647 Product line cost of goods sold Loose jewels $ 2,040,944 $ 24,902 $ 444 $ 2,066,290 Finished jewelry 2,377,715 287,023 82,626 2,747,364 Total $ 4,418,659 $ 311,925 $ 83,070 $ 4,813,654 Product line gross profit Loose jewels $ 1,796,068 $ 146,917 $ 1,064 $ 1,944,049 Finished jewelry 634,657 249,178 200,109 1,083,944 Total $ 2,430,725 $ 396,095 $ 201,173 $ 3,027,993 Operating loss $ (1,008,146 ) $ (331,243 ) $ (701,539 ) $ (2,040,928 ) Depreciation and amortization $ 214,021 $ 71,093 $ 25,833 $ 310,947 Capital expenditures $ 928,341 $ - $ - $ 928,341 Six Months Ended June 30, 2015 Wholesale Moissanite.com Charles & Colvard Direct Total Net sales Loose jewels $ 7,316,034 $ 271,404 $ - $ 7,587,438 Finished jewelry 3,518,781 2,093,402 2,654,315 8,266,498 Total $ 10,834,815 $ 2,364,806 $ 2,654,315 $ 15,853,936 Product line cost of goods sold Loose jewels $ 5,242,573 $ 40,819 $ 65 $ 5,283,457 Finished jewelry 2,431,984 1,014,019 578,864 4,024,867 Total $ 7,674,557 $ 1,054,838 $ 578,929 $ 9,308,324 Product line gross profit Loose jewels $ 2,073,461 $ 230,585 $ (65 ) $ 2,303,981 Finished jewelry 1,086,797 1,079,383 2,075,451 4,241,631 Total $ 3,160,258 $ 1,309,968 $ 2,075,386 $ 6,545,612 Operating loss $ (2,851,346 ) $ (682,734 ) $ (2,185,923 ) $ (5,720,003 ) Depreciation and amortization $ 323,849 $ 63,694 $ 53,133 $ 440,676 Capital expenditures $ 145,200 $ 533 $ 9,452 $ 155,185 Six Months Ended June 30, 2014 Wholesale Moissanite.com Charles & Colvard Direct Total Net sales Loose jewels $ 7,370,756 $ 318,761 $ 1,508 $ 7,691,025 Finished jewelry 4,632,243 1,097,467 488,465 6,218,175 Total $ 12,002,999 $ 1,416,228 $ 489,973 $ 13,909,200 Product line cost of goods sold Loose jewels $ 3,816,079 $ 47,175 $ 444 $ 3,863,698 Finished jewelry 3,657,816 581,908 145,888 4,385,612 Total $ 7,473,895 $ 629,083 $ 146,332 $ 8,249,310 Product line gross profit Loose jewels $ 3,554,677 $ 271,586 $ 1,064 $ 3,827,327 Finished jewelry 974,427 515,559 342,577 1,832,563 Total $ 4,529,104 $ 787,145 $ 343,641 $ 5,659,890 Operating loss $ (1,133,003 ) $ (736,014 ) $ (1,342,414 ) $ (3,211,431 ) Depreciation and amortization $ 393,693 $ 144,252 $ 50,800 $ 588,745 Capital expenditures $ 956,666 $ - $ - $ 956,666 June 30, 2015 Wholesale Moissanite.com Charles & Colvard Direct Total Total assets $ 47,064,928 $ 87,091 $ 88,257 $ 47,240,276 December 31, 2014 Wholesale Moissanite.com Charles & Colvard Direct Total Total assets $ 51,183,888 $ 128,049 $ 114,460 $ 51,426,397 A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended June 30, Six Months Ended June 30, 2015 2014 2015 2014 Product line cost of goods sold $ 5,059,205 $ 4,813,654 $ 9,308,324 $ 8,249,310 Non-capitalized manufacturing and production control expenses 500,460 256,144 647,572 411,167 Freight out 111,256 76,077 201,990 135,976 Inventory valuation allowances 411,000 45,000 615,000 69,000 Other inventory adjustments 379,616 134,106 532,554 122,570 Cost of goods sold $ 6,461,537 $ 5,324,981 $ 11,305,440 $ 8,988,023 The Company’s net inventories by product line maintained in the parent entity’s wholesale distribution segment are as follows: June 30, 2015 December 31, 2014 Loose jewels Raw materials $ 6,103,326 $ 4,658,692 Work-in-process 5,277,481 5,752,103 Finished goods 17,769,727 21,495,873 Finished goods on consignment 75,375 46,284 Total $ 29,225,909 $ 31,952,952 Finished jewelry Raw materials $ 164,193 $ 258,707 Work-in-process 507,480 540,576 Finished goods 4,481,665 5,557,417 Finished goods on consignment 109,904 578,200 Total $ 5,263,242 $ 6,934,900 Supplies inventories of approximately $40,000 and $51,000 at June 30, 2015 and December 31, 2014, respectively, included in finished goods inventories in the condensed consolidated financial statements are omitted from inventories by product line because they are used in both product lines and are not maintained separately. The Company’s two operating subsidiaries comprising the two direct-to-consumer distribution segments carry no net inventories, and inventory is transferred without intercompany markup from the parent entity’s wholesale distribution segment as product line cost of goods sold when sold to the end consumer. The Company recognizes sales by geographic area based on the country in which the customer is based. A portion of the Company’s international wholesale distribution segment sales represents products sold internationally that may be re-imported to United States (“U.S.”) retailers. Sales to international end consumers made by the Company’s two segments are included in U.S. sales because products are shipped and invoiced to a U.S.-based intermediary party that assumes all international shipping and credit risks. The following presents certain data by geographic area: Three Months Ended June 30, Six Months Ended June 30, 2015 2014 2015 2014 Net sales United States $ 6,956,269 $ 7,267,441 $ 14,718,615 $ 12,976,474 International 520,603 574,206 1,135,321 932,726 Total $ 7,476,872 $ 7,841,647 $ 15,853,936 $ 13,909,200 June 30, 2015 December 31, 2014 Property and equipment, net United States $ 1,663,608 $ 1,859,355 International - - Total $ 1,663,608 $ 1,859,355 June 30, 2015 December 31, 2014 Intangible assets, net United States $ 26,978 $ 39,050 International 145,917 177,897 Total $ 172,895 $ 216,947 |