SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. During 2014, the Company Previously, the Company determined it managed its business through two distribution channels, wholesale distribution and direct-to-consumer. While the Company has always managed its businesses as three separate operating segments, it previously aggregated the Moissanite.com, LLC and Charles & Colvard Direct, LLC operating segments into a single reportable segment for reporting purposes. The two wholly owned operating subsidiaries that previously were aggregated under the direct-to-consumer segment are now each being presented as a separate reportable segment. The Company believes aggregation of the two subsidiaries into one reportable segment for reporting purposes is no longer warranted due to changes in how it sources product and sells directly to consumers, including changes in the management structure, strategic initiatives, and changes in sales models made during the year ended December 31, 2014 for each of the two wholly owned subsidiaries. Certain amounts for the three and nine months ended September 30, 2014 have been reclassified to conform to the current period presentation as a result of this change in reportable segments. T The Company allocates certain general and administrative expenses from its parent entity to its two direct-to-consumer distribution segments primarily based on net sales and number of employees. Unallocated expenses, which also include interest and taxes, remain in the parent entity’s wholesale distribution segment. Summary financial information by reportable segment is as follows: Three Months Ended September 30, 2015 Wholesale Moissanite.com Charles & Colvard Direct Total Net sales Loose jewels $ 2,734,545 $ 132,809 $ (45 ) $ 2,867,309 Finished jewelry 1,167,883 1,064,915 1,417,957 3,650,755 Total $ 3,902,428 $ 1,197,724 $ 1,417,912 $ 6,518,064 Product line cost of goods sold Loose jewels $ 1,468,123 $ 21,874 $ - $ 1,489,997 Finished jewelry 877,869 519,740 429,129 1,826,738 Total $ 2,345,992 $ 541,614 $ 429,129 $ 3,316,735 Product line gross profit Loose jewels $ 1,266,422 $ 110,935 $ (45 ) $ 1,377,312 Finished jewelry 290,014 545,175 988,828 1,824,017 Total $ 1,556,436 $ 656,110 $ 988,783 $ 3,201,329 Operating loss $ (271,269 ) $ (312,715 ) $ (1,378,837 ) $ (1,962,821 ) Depreciation and amortization $ 166,971 $ 27,776 $ 28,027 $ 222,774 Capital expenditures $ 42,677 $ - $ 7,589 $ 50,266 Three Months Ended September 30, 2014 Wholesale Moissanite.com Charles & Colvard Direct Total Net sales Loose jewels $ 2,164,134 $ 160,100 $ - $ 2,324,234 Finished jewelry 1,282,122 516,003 399,535 2,197,660 Total $ 3,446,256 $ 676,103 $ 399,535 $ 4,521,894 Product line cost of goods sold Loose jewels $ 1,392,197 $ 31,812 $ 309 $ 1,424,318 Finished jewelry 1,091,012 235,127 121,119 1,447,258 Total $ 2,483,209 $ 266,939 $ 121,428 $ 2,871,576 Product line gross profit Loose jewels $ 771,937 $ 128,288 $ (309 ) $ 899,916 Finished jewelry 191,110 280,876 278,416 750,402 Total $ 963,047 $ 409,164 $ 278,107 $ 1,650,318 Operating loss $ (1,803,857 ) $ (360,160 ) $ (897,769 ) $ (3,061,786 ) Depreciation and amortization $ 191,640 $ 51,139 $ 30,135 $ 272,914 Capital expenditures $ 50,840 $ - $ - $ 50,840 Nine Months Ended September 30, 2015 Wholesale Moissanite.com Charles & Colvard Direct Total Net sales Loose jewels $ 10,050,497 $ 404,213 $ (45 ) $ 10,454,665 Finished jewelry 4,686,747 3,158,316 4,072,272 11,917,335 Total $ 14,737,244 $ 3,562,529 $ 4,072,227 $ 22,372,000 Product line cost of goods sold Loose jewels $ 6,710,697 $ 62,693 $ 65 $ 6,773,455 Finished jewelry 3,309,852 1,533,759 1,007,994 5,851,605 Total $ 10,020,549 $ 1,596,452 $ 1,008,059 $ 12,625,060 Product line gross profit Loose jewels $ 3,339,800 $ 341,520 $ (110 ) $ 3,681,210 Finished jewelry 1,376,895 1,624,557 3,064,278 6,065,730 Total $ 4,716,695 $ 1,966,077 $ 3,064,168 $ 9,746,940 Operating loss $ (3,123,326 ) $ (994,738 ) $ (3,564,760 ) $ (7,682,824 ) Depreciation and amortization $ 490,821 $ 91,470 $ 81,159 $ 663,450 Capital expenditures $ 187,877 $ 533 $ 17,041 $ 205,451 Nine Months Ended September 30, 2014 Wholesale Moissanite.com Charles & Colvard Direct Total Net sales Loose jewels $ 9,534,930 $ 478,859 $ 1,508 $ 10,015,297 Finished jewelry 5,914,325 1,613,472 888,000 8,415,797 Total $ 15,449,255 $ 2,092,331 $ 889,508 $ 18,431,094 Product line cost of goods sold Loose jewels $ 5,208,277 $ 78,986 $ 753 $ 5,288,016 Finished jewelry 4,748,828 817,036 267,007 5,832,871 Total $ 9,957,105 $ 896,022 $ 267,760 $ 11,120,887 Product line gross profit Loose jewels $ 4,326,653 $ 399,873 $ 755 $ 4,727,281 Finished jewelry 1,165,497 796,436 620,993 2,582,926 Total $ 5,492,150 $ 1,196,309 $ 621,748 $ 7,310,207 Operating loss $ (2,936,861 ) $ (1,096,174 ) $ (2,240,182 ) $ (6,273,217 ) Depreciation and amortization $ 585,333 $ 195,391 $ 80,934 $ 861,658 Capital expenditures $ 1,007,506 $ - $ - $ 1,007,506 September 30, 2015 Wholesale Moissanite.com Charles & Colvard Direct Total Total assets $ 45,270,712 $ 66,342 $ 87,705 $ 45,424,759 December 31, 2014 Wholesale Moissanite.com Charles & Colvard Direct Total Total assets $ 51,183,888 $ 128,049 $ 114,460 $ 51,426,397 A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended September 30, Nine Months Ended September 30, 2015 2014 2015 2014 Product line cost of goods sold $ 3,316,735 $ 2,871,576 $ 12,625,060 $ 11,120,887 Non-capitalized manufacturing and production control expenses 386,571 93,274 1,034,143 504,441 Freight out 82,118 57,165 284,108 193,141 Inventory valuation allowances (402,000 ) 254,943 213,000 323,943 Other inventory adjustments 507,367 (8,155 ) 1,039,920 114,414 Cost of goods sold $ 3,890,791 $ 3,268,803 $ 15,196,231 $ 12,256,826 The Company’s net inventories by product line maintained in the parent entity’s wholesale distribution segment are as follows: September 30, 2015 December 31, 2014 Loose jewels Raw materials $ 6,650,522 $ 4,658,692 Work-in-process 5,539,032 5,752,103 Finished goods 16,916,698 21,495,873 Finished goods on consignment 40,811 46,284 Total $ 29,147,063 $ 31,952,952 Finished jewelry Raw materials $ 179,415 $ 258,707 Work-in-process 761,312 540,576 Finished goods 3,730,908 5,557,417 Finished goods on consignment 142,183 578,200 Total $ 4,813,818 $ 6,934,900 Supplies inventories of approximately $32,000 and $51,000 at September 30, 2015 and December 31, 2014, respectively, included in finished goods inventories in the condensed consolidated financial statements are omitted from inventories by product line because they are used in both product lines and are not maintained separately. The Company’s two operating subsidiaries comprising the two direct-to-consumer distribution segments carry no net inventories, and inventory is transferred without intercompany markup from the parent entity’s wholesale distribution segment as product line cost of goods sold when sold to the end consumer. The Company recognizes sales by geographic area based on the country in which the customer is based. A portion of the Company’s international wholesale distribution segment sales represents products sold internationally that may be re-imported to United States (“U.S.”) retailers. Sales to international end consumers made by the Company’s two segments are included in U.S. sales because products are shipped and invoiced to a U.S.-based intermediary party that assumes all international shipping and credit risks. The following presents certain data by geographic area: Three Months Ended September 30, Nine Months Ended September 30, 2015 2014 2015 2014 Net sales United States $ 5,599,245 $ 3,502,180 $ 20,317,860 $ 16,478,654 International 918,819 1,019,714 2,054,140 1,952,440 Total $ 6,518,064 $ 4,521,894 $ 22,372,000 $ 18,431,094 September 30, 2015 December 31, 2014 Property and equipment, net United States $ 1,545,650 $ 1,859,355 International - - Total $ 1,545,650 $ 1,859,355 September 30, 2015 December 31, 2014 Intangible assets, net United States $ 17,525 $ 39,050 International 100,820 177,897 Total $ 118,345 $ 216,947 |