SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. Previously, the Company managed its business through two operating and reportable segments: wholesale distribution transacted through the parent entity, and the direct-to-consumer distribution channel transacted through the Company’s wholly owned operating subsidiary, charlesandcolvard.com, LLC (formerly Moissanite.com, LLC). During the three months ended March 31, 2017, the Company began managing its business through two newly defined operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Traditional” segment, which consists of wholesale, retail, and television customers; and its “Online Channels” segment, which consists of e-commerce customers including charlesandcolvard.com, marketplaces, drop-ship, and other pure-play, exclusively e-commerce customers. The accounting policies of the Traditional segment and Online Channels segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2016 Annual Report. T The Company allocates certain general and administrative expenses from its Traditional segment to its Online Channels segment primarily based on net sales and number of employees to arrive at segment operating loss. Unallocated expenses, which also include interest and taxes, remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended March 31, 2017 Traditional Online Channels Total Net sales Loose jewels $ 3,212,216 $ 717,504 $ 3,929,720 Finished jewelry 276,777 1,438,885 1,715,662 Total $ 3,488,993 $ 2,156,389 $ 5,645,382 Product line cost of goods sold Loose jewels $ 1,673,661 $ 316,469 $ 1,990,130 Finished jewelry 249,552 564,660 814,212 Total $ 1,923,213 $ 881,129 $ 2,804,342 Product line gross profit Loose jewels $ 1,538,555 $ 401,035 $ 1,939,590 Finished jewelry 27,225 874,225 901,450 Total $ 1,565,780 $ 1,275,260 $ 2,841,040 Operating loss $ (448,998 ) $ (96,560 ) $ (545,558 ) Depreciation and amortization $ 79,381 $ 28,275 $ 107,656 Capital expenditures $ 194,332 $ 3,621 $ 197,953 Three Months Ended March 31, 2016 Traditional Online Channels Total Net sales Loose jewels $ 9,083,502 $ 557,096 $ 9,640,598 Finished jewelry 254,630 1,498,043 1,752,673 Total $ 9,338,132 $ 2,055,139 11,393,271 Product line cost of goods sold Loose jewels $ 7,625,495 $ 188,565 $ 7,814,060 Finished jewelry 91,912 673,195 765,107 Total $ 7,717,407 $ 861,760 $ 8,579,167 Product line gross profit Loose jewels $ 1,458,007 $ 368,531 $ 1,826,538 Finished jewelry 162,718 824,848 987,566 Total $ 1,620,725 $ 1,193,379 $ 2,814,104 Operating (loss) income $ (816,997 ) $ 73,232 $ (743,765 ) Depreciation and amortization $ 132,048 $ 14,443 $ 146,491 Capital expenditures $ 36,903 $ 1,602 $ 38,505 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker and disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended March 31, 2017 2016 Product line cost of goods sold $ 2,804,342 $ 8,579,167 Non-capitalized manufacturing and production control expenses 367,749 410,750 Freight out 70,797 72,058 Inventory valuation allowances (266,000 ) 55,000 Other inventory adjustments 243,727 46,913 Cost of goods sold $ 3,220,615 $ 9,163,888 The Company recognizes sales by geographic area based on the country in which the customer is based. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. Sales to international end consumers made by the Company’s Online Channels segment are included in U.S. sales because products are shipped and invoiced to a U.S.-based intermediary party that assumes all international shipping and credit risks. All intangible assets as of March 31, 2017 and December 31, 2016 are held in the United States. The following presents certain data by geographic area: Three Months Ended March 31, 2017 2016 Net sales United States $ 5,242,341 $ 10,641,982 International 403,041 751,289 Total $ 5,645,382 $ 11,393,271 March 31, 2017 December 31, 2016 Property and equipment, net United States $ 1,481,841 $ 1,391,116 International - - Total $ 1,481,841 $ 1,391,116 |