SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. Previously, the Company managed its business through two operating and reportable segments: wholesale distribution transacted through the parent entity, and the direct-to-consumer distribution channel transacted through the Company’s wholly owned operating subsidiary, charlesandcolvard.com, LLC (formerly Moissanite.com, LLC). During the first quarter of 2017, the Company T The Company allocates certain general and administrative expenses from its Traditional segment to its Online Channels segment primarily based on net sales and number of employees to arrive at segment operating loss. Unallocated expenses, which also include interest and taxes, remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended September 30, 2017 Traditional Online Channels Total Net sales Loose jewels $ 3,407,092 $ 691,380 $ 4,098,472 Finished jewelry 726,985 1,383,351 2,110,336 Total $ 4,134,077 $ 2,074,731 $ 6,208,808 Product line cost of goods sold Loose jewels $ 1,877,210 $ 367,378 $ 2,244,588 Finished jewelry 378,799 610,762 989,561 Total $ 2,256,009 $ 978,140 $ 3,234,149 Product line gross profit Loose jewels $ 1,529,882 $ 324,002 $ 1,853,884 Finished jewelry 348,186 772,589 1,120,775 Total $ 1,878,068 $ 1,096,591 $ 2,974,659 Operating income (loss) $ 110,601 $ (280,628 ) $ (170,027 ) Depreciation and amortization $ 74,281 $ 30,277 $ 104,558 Capital expenditures $ 19,651 $ - $ 19,651 Three Months Ended September 30, 2016 Traditional Online Channels Total Net sales Loose jewels $ 3,165,142 $ 432,337 $ 3,597,479 Finished jewelry 302,652 1,312,842 1,615,494 Total $ 3,467,794 $ 1,745,179 $ 5,212,973 Product line cost of goods sold Loose jewels $ 1,654,137 $ 154,842 $ 1,808,979 Finished jewelry 148,760 557,419 706,179 Total $ 1,802,897 $ 712,261 $ 2,515,158 Product line gross profit Loose jewels $ 1,511,005 $ 277,495 $ 1,788,500 Finished jewelry 153,892 755,423 909,315 Total $ 1,664,897 $ 1,032,918 $ 2,697,815 Operating loss $ (612,526 ) $ (531,070 ) $ (1,143,596 ) Depreciation and amortization $ 100,720 $ 14,709 $ 115,429 Capital expenditures $ 58,695 $ 233,178 $ 291,873 Nine Months Ended September 30, 2017 Traditional Online Channels Total Net sales Loose jewels $ 10,506,456 $ 2,264,379 $ 12,770,835 Finished jewelry 1,512,310 4,212,837 5,725,147 Total $ 12,018,766 $ 6,477,216 $ 18,495,982 Product line cost of goods sold Loose jewels $ 5,546,616 $ 1,101,245 $ 6,647,861 Finished jewelry 893,600 1,712,728 2,606,328 Total $ 6,440,216 $ 2,813,973 $ 9,254,189 Product line gross profit Loose jewels $ 4,959,840 $ 1,163,134 $ 6,122,974 Finished jewelry 618,710 2,500,109 3,118,819 Total $ 5,578,550 $ 3,663,243 $ 9,241,793 Operating loss $ (475,236 ) $ (638,531 ) $ (1,113,767 ) Depreciation and amortization $ 225,906 $ 92,816 $ 318,722 Capital expenditures $ 242,663 $ 3,621 $ 246,284 Nine Months September 30, 2016 Traditional Online Channels Total Net sales Loose jewels $ 16,572,061 $ 1,623,309 $ 18,195,370 Finished jewelry 723,545 4,214,333 4,937,878 Total $ 17,295,606 $ 5,837,642 $ 23,133,248 Product line cost of goods sold Loose jewels $ 11,444,109 $ 548,753 $ 11,992,862 Finished jewelry 842,147 1,824,813 2,666,960 Total $ 12,286,256 $ 2,373,566 $ 14,659,822 Product line gross profit (loss) Loose jewels $ 5,127,952 $ 1,074,556 $ 6,202,508 Finished jewelry (118,602 ) 2,389,520 2,270,918 Total $ 5,009,350 $ 3,464,076 $ 8,473,426 Operating loss $ (2,111,576 ) $ (756,009 ) $ (2,867,585 ) Depreciation and amortization $ 400,321 $ 45,255 $ 445,576 Capital expenditures $ 147,246 $ 263,060 $ 410,306 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended September 30, Nine Months Ended September 30, 2017 2016 2017 2016 Product line cost of goods sold $ 3,234,149 $ 2,515,158 $ 9,254,189 $ 14,659,822 Non-capitalized manufacturing and production control expenses 298,858 448,038 1,021,676 1,190,321 Freight out 100,016 105,616 273,088 268,705 Inventory valuation allowances (3,000 ) (1,000 ) 44,000 54,000 Other inventory adjustments (146,420 ) 153,195 (48,650 ) 106,141 Cost of goods sold $ 3,483,603 $ 3,221,007 $ 10,544,303 $ 16,278,989 The Company recognizes sales by geographic area based on the country in which the customer is based. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. Sales to international end consumers made by the Company’s Online Channels segment are included in U.S. sales because products are shipped and invoiced to a U.S.-based intermediary party that assumes all international shipping and credit risks. All intangible assets and property and equipment as of September 30, 2017 and December 31, 2016 are held and located in the United States. The following presents net sales by geographic area: Three Months Ended September 30, Nine Months Ended September 30, 2017 2016 2017 2016 Net sales United States $ 5,750,825 $ 4,590,299 $ 17,206,485 $ 20,682,341 International 457,983 622,674 1,289,497 2,450,907 Total $ 6,208,808 $ 5,212,973 $ 18,495,982 $ 23,133,248 |