SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. The Company manages its business through two operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Online Channels” segment, which consists of e-commerce outlets including charlesandcolvard.com, third-party online marketplaces, drop-ship, and other pure-play, exclusively e-commerce outlets; and its “Traditional” segment, which consists of wholesale, retail, and historically television customers. The accounting policies of the Online Channels segment and Traditional segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2018 Transition Report. The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income (loss). The Company’s product line cost of goods sold is defined as product cost of goods sold, excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, rent, utilities, and corporate overhead allocations; freight out; inventory valuation allowance adjustments; and other inventory adjustments, comprising costs of quality issues, damaged goods, and inventory write-downs. The Company allocates certain general and administrative expenses between its Traditional segment and its Online Channels segment primarily based on net sales and number of employees to arrive at segment operating income (loss). Unallocated expenses remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended December 31, 2018 Online Channels Traditional Total Net sales Finished jewelry $ 4,357,713 $ 839,543 $ 5,197,256 Loose jewels 1,098,452 3,843,753 4,942,205 Total $ 5,456,165 $ 4,683,296 $ 10,139,461 Product line cost of goods sold Finished jewelry $ 1,913,201 $ 558,427 $ 2,471,628 Loose jewels 433,749 2,036,665 2,470,414 Total $ 2,346,950 $ 2,595,092 $ 4,942,042 Product line gross profit Finished jewelry $ 2,444,512 $ 281,116 $ 2,725,628 Loose jewels 664,703 1,807,088 2,471,791 Total $ 3,109,215 $ 2,088,204 $ 5,197,419 Operating income $ 806,591 $ 388,167 $ 1,194,758 Depreciation and amortization $ 43,063 $ 78,734 $ 121,797 Capital expenditures $ 61,600 $ 59,678 $ 121,278 Three Months Ended December 31, 2017 Online Channels Traditional Total Net sales Finished jewelry $ 3,723,936 $ 1,003,133 $ 4,727,069 Loose jewels 885,593 2,924,320 3,809,913 Total $ 4,609,529 $ 3,927,453 $ 8,536,982 Product line cost of goods sold Finished jewelry $ 1,903,087 $ 717,245 $ 2,620,332 Loose jewels 425,113 1,451,869 1,876,982 Total $ 2,328,200 $ 2,169,114 $ 4,497,314 Product line gross profit Finished jewelry $ 1,820,849 $ 285,888 $ 2,106,737 Loose jewels 460,480 1,472,451 1,932,931 Total $ 2,281,329 $ 1,758,339 $ 4,039,668 Operating income (loss) $ 866,784 $ (361,561 ) $ 505,223 Depreciation and amortization $ 28,895 $ 74,402 $ 103,297 Capital expenditures $ 1,547 $ 23,559 $ 25,106 Six Months Ended December 31, 2018 Online Channels Traditional Total Net sales Finished jewelry $ 6,473,653 $ 1,278,240 $ 7,751,893 Loose jewels 2,065,612 6,916,662 8,982,274 Total $ 8,539,265 $ 8,194,902 $ 16,734,167 Product line cost of goods sold Finished jewelry $ 2,746,591 $ 781,076 $ 3,527,667 Loose jewels 922,034 3,597,144 4,519,178 Total $ 3,668,625 $ 4,378,220 $ 8,046,845 Product line gross profit Finished jewelry $ 3,727,062 $ 497,164 $ 4,224,226 Loose jewels 1,143,578 3,319,518 4,463,096 Total $ 4,870,640 $ 3,816,682 $ 8,687,322 Operating income $ 890,338 $ 419,478 $ 1,309,816 Depreciation and amortization $ 71,139 $ 158,874 $ 230,013 Capital expenditures $ 62,850 $ 222,527 $ 285,377 Six Months Ended December 31, 2017 Online Channels Traditional Total Net sales Finished jewelry $ 5,107,288 $ 1,730,117 $ 6,837,405 Loose jewels 1,576,972 6,331,413 7,908,385 Total $ 6,684,260 $ 8,061,530 $ 14,745,790 Product line cost of goods sold Finished jewelry $ 2,513,849 $ 1,096,044 $ 3,609,893 Loose jewels 792,490 3,329,079 4,121,569 Total $ 3,306,339 $ 4,425,123 $ 7,731,462 Product line gross profit Finished jewelry $ 2,593,439 $ 634,073 $ 3,227,512 Loose jewels 784,482 3,002,334 3,786,816 Total $ 3,377,921 $ 3,636,407 $ 7,014,328 Operating income (loss) $ 586,155 $ (250,959 ) $ 335,196 Depreciation and amortization $ 59,172 $ 148,683 $ 207,855 Capital expenditures $ 1,548 $ 43,209 $ 44,757 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended December 31, Six Months Ended December 31, 2018 2017 2018 2017 Product line cost of goods sold $ 4,942,042 $ 4,497,314 $ 8,046,845 $ 7,731,462 Non-capitalized manufacturing and production control expenses 307,164 330,634 653,768 629,493 Freight out 203,669 143,987 302,789 244,003 Inventory valuation allowances 3,000 554,000 52,000 551,000 Other inventory adjustments (109,668 ) (599,621 ) (95,446 ) (746,041 ) Cost of goods sold $ 5,346,207 $ 4,926,314 $ 8,959,956 $ 8,409,917 The Company recognizes sales by geographic area based on the country in which the customer is based. Sales to international end consumers made through our transactional website, charlesandcolvard.com, are included in international sales for financial reporting purposes. During periods prior to the quarter ended December 31, 2018, sales to international end consumers made through charlesandcolvard.com were included in U.S. sales because products were shipped and invoiced to a U.S.-based intermediary party that assumed all international shipping and credit risks. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. All intangible assets, as well as property and equipment, as of December 31, 2018 and June 30, 2018, are held and located in the United States. The following presents net sales by geographic area: Three Months Ended December 31, Six Months Ended December 31, 2018 2017 2018 2017 Net sales United States $ 8,870,317 $ 7,969,735 $ 14,693,186 $ 13,720,560 International 1,269,144 567,247 2,040,981 1,025,230 Total $ 10,139,461 $ 8,536,982 $ 16,734,167 $ 14,745,790 |