SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. The Company manages its business through two operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Online Channels” segment, which consists of e-commerce outlets including charlesandcolvard.com, third-party online marketplaces, drop-ship, and other pure-play, exclusively e-commerce outlets; and its “Traditional” segment, which consists of wholesale, retail, and historically television customers. The accounting policies of the Online Channels segment and Traditional segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2018 Transition Report. The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income (loss). The Company’s product line cost of goods sold is defined as product cost of goods sold, excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, rent, utilities, and corporate overhead allocations; freight out; inventory valuation allowance adjustments; and other inventory adjustments, comprising costs of quality issues, damaged goods, and inventory write-downs. The Company allocates certain general and administrative expenses between its Online Channels segment and its Traditional segment based on net sales and number of employees to arrive at segment operating income (loss). Unallocated expenses remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended March 31, 2019 Online Channels Traditional Total Net sales Finished jewelry $ 3,189,083 $ 768,978 $ 3,958,061 Loose jewels 973,799 2,970,382 3,944,181 Total $ 4,162,882 $ 3,739,360 $ 7,902,242 Product line cost of goods sold Finished jewelry $ 1,303,914 $ 329,465 $ 1,633,379 Loose jewels 435,050 1,471,133 1,906,183 Total $ 1,738,964 $ 1,800,598 $ 3,539,562 Product line gross profit Finished jewelry $ 1,885,169 $ 439,513 $ 2,324,682 Loose jewels 538,749 1,499,249 2,037,998 Total $ 2,423,918 $ 1,938,762 $ 4,362,680 Operating income $ 502,675 $ 294,806 $ 797,481 Depreciation and amortization $ 52,806 $ 72,993 $ 125,799 Capital expenditures $ 725 $ 51,168 $ 51,893 Three Months Ended March 31, 2018 Online Channels Traditional Total Net sales Finished jewelry $ 2,157,503 $ 1,087,823 $ 3,245,326 Loose jewels 864,468 2,652,956 3,517,424 Total $ 3,021,971 $ 3,740,779 $ 6,762,750 Product line cost of goods sold Finished jewelry $ 985,209 $ 1,049,192 $ 2,034,401 Loose jewels 474,910 1,412,983 1,887,893 Total $ 1,460,119 $ 2,462,175 $ 3,922,294 Product line gross profit Finished jewelry $ 1,172,294 $ 38,631 $ 1,210,925 Loose jewels 389,558 1,239,973 1,629,531 Total $ 1,561,852 $ 1,278,604 $ 2,840,456 Operating loss $ (211,073 ) $ (362,075 ) $ (573,148 ) Depreciation and amortization $ 30,905 $ 92,218 $ 123,123 Capital expenditures $ 3,289 $ 66,421 $ 69,710 Nine Months Ended March 31, 2019 Online Channels Traditional Total Net sales Finished jewelry $ 9,662,737 $ 2,047,218 $ 11,709,955 Loose jewels 3,039,410 9,887,044 12,926,454 Total $ 12,702,147 $ 11,934,262 $ 24,636,409 Product line cost of goods sold Finished jewelry $ 4,050,505 $ 1,110,541 $ 5,161,046 Loose jewels 1,357,084 5,068,277 6,425,361 Total $ 5,407,589 $ 6,178,818 $ 11,586,407 Product line gross profit Finished jewelry $ 5,612,232 $ 936,677 $ 6,548,909 Loose jewels 1,682,326 4,818,767 6,501,093 Total $ 7,294,558 $ 5,755,444 $ 13,050,002 Operating income $ 1,393,013 $ 714,284 $ 2,107,297 Depreciation and amortization $ 123,945 $ 231,867 $ 355,812 Capital expenditures $ 63,575 $ 273,695 $ 337,270 Nine Months Ended March 31, 2018 Online Channels Traditional Total Net sales Finished jewelry $ 7,264,791 $ 2,817,940 $ 10,082,731 Loose jewels 2,441,440 8,984,369 11,425,809 Total $ 9,706,231 $ 11,802,309 $ 21,508,540 Product line cost of goods sold Finished jewelry $ 3,499,058 $ 2,145,236 $ 5,644,294 Loose jewels 1,267,400 4,742,062 6,009,462 Total $ 4,766,458 $ 6,887,298 $ 11,653,756 Product line gross profit Finished jewelry $ 3,765,733 $ 672,704 $ 4,438,437 Loose jewels 1,174,040 4,242,307 5,416,347 Total $ 4,939,773 $ 4,915,011 $ 9,854,784 Operating income (loss) $ 375,082 $ (613,034 ) $ (237,952 ) Depreciation and amortization $ 90,077 $ 240,901 $ 330,978 Capital expenditures $ 4,837 $ 109,630 $ 114,467 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended March 31, Nine Months Ended March 31, 2019 2018 2019 2018 Product line cost of goods sold $ 3,539,562 $ 3,922,294 $ 11,586,407 $ 11,653,756 Non-capitalized manufacturing and production control expenses 375,901 452,460 1,029,669 1,081,953 Freight out 126,438 129,182 429,227 373,185 Inventory valuation allowances 325,000 (248,000 ) 377,000 303,000 Other inventory adjustments (216,672 ) (140,388 ) (312,118 ) (886,429 ) Cost of goods sold $ 4,150,229 $ 4,115,548 $ 13,110,185 $ 12,525,465 The Company recognizes sales by geographic area based on the country in which the customer is based. Sales to international end consumers made through our transactional website, charlesandcolvard.com, are included in international sales for financial reporting purposes. During periods prior to the quarter ended December 31, 2018, sales to international end consumers made through charlesandcolvard.com were included in U.S. sales because products were shipped and invoiced to a U.S.-based intermediary party that assumed all international shipping and credit risks. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. All intangible assets, as well as property and equipment, as of March 31, 2019 and June 30, 2018, are held and located in the United States. The following presents net sales by geographic area: Three Months Ended March 31, Nine Months Ended March 31, 2019 2018 2019 2018 Net sales United States $ 6,991,720 $ 6,321,849 $ 21,684,906 $ 20,042,409 International 910,522 440,901 2,951,503 1,466,131 Total $ 7,902,242 $ 6,762,750 $ 24,636,409 $ 21,508,540 |