SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. The Company manages its business through two operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Online Channels” segment, which consists of e-commerce outlets including charlesandcolvard.com, third-party online marketplaces, drop-ship retail, and other pure-play, exclusively e-commerce outlets; and its “Traditional” segment, which consists of wholesale and retail customers. The accounting policies of the Online Channels segment and Traditional segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2019 Annual Report. The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income. The Company’s product line cost of goods sold is defined as product cost of goods sold, excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, leases, utilities, and corporate overhead allocations; freight out; inventory valuation allowance adjustments; and other inventory adjustments, comprising costs of quality issues, damaged goods, and inventory write-downs. The Company allocates certain general and administrative expenses between its Online Channels segment and its Traditional segment based on net sales and number of employees to arrive at segment operating income. Unallocated expenses remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended December 31, 2019 Online Channels Traditional Total Net sales Finished jewelry $ 5,144,320 $ 1,294,027 $ 6,438,347 Loose jewels 940,434 3,280,309 4,220,743 Total $ 6,084,754 $ 4,574,336 $ 10,659,090 Product line cost of goods sold Finished jewelry $ 2,239,750 $ 724,364 $ 2,964,114 Loose jewels 405,869 1,675,785 2,081,654 Total $ 2,645,619 $ 2,400,149 $ 5,045,768 Product line gross profit Finished jewelry $ 2,904,570 $ 569,663 $ 3,474,233 Loose jewels 534,565 1,604,524 2,139,089 Total $ 3,439,135 $ 2,174,187 $ 5,613,322 Operating income $ 349,762 $ 414,163 $ 763,925 Depreciation and amortization $ 32,773 $ 76,892 $ 109,665 Capital expenditures $ 137,200 $ 71,211 $ 208,411 Three Months Ended December 31, 2018 Online Channels Traditional Total Net sales Finished jewelry $ 4,357,713 $ 839,543 $ 5,197,256 Loose jewels 1,098,452 3,843,753 4,942,205 Total $ 5,456,165 $ 4,683,296 $ 10,139,461 Product line cost of goods sold Finished jewelry $ 1,913,201 $ 558,427 $ 2,471,628 Loose jewels 433,749 2,036,665 2,470,414 Total $ 2,346,950 $ 2,595,092 $ 4,942,042 Product line gross profit Finished jewelry $ 2,444,512 $ 281,116 $ 2,725,628 Loose jewels 664,703 1,807,088 2,471,791 Total $ 3,109,215 $ 2,088,204 $ 5,197,419 Operating income $ 806,591 $ 388,167 $ 1,194,758 Depreciation and amortization $ 43,063 $ 78,734 $ 121,797 Capital expenditures $ 61,600 $ 59,678 $ 121,278 Six Months Ended December 31, 2019 Online Channels Traditional Total Net sales Finished jewelry $ 8,121,667 $ 2,174,675 $ 10,296,342 Loose jewels 1,668,716 6,302,453 7,971,169 Total $ 9,790,383 $ 8,477,128 $ 18,267,511 Product line cost of goods sold Finished jewelry $ 3,452,623 $ 1,214,401 $ 4,667,024 Loose jewels 671,063 3,210,043 3,881,106 Total $ 4,123,686 $ 4,424,444 $ 8,548,130 Product line gross profit Finished jewelry $ 4,669,044 $ 960,274 $ 5,629,318 Loose jewels 997,653 3,092,410 4,090,063 Total $ 5,666,697 $ 4,052,684 $ 9,719,381 Operating income $ 395,427 $ 521,203 $ 916,630 Depreciation and amortization $ 82,023 $ 152,280 $ 234,303 Capital expenditures $ 210,925 $ 108,803 $ 319,728 Six Months Ended December 31, 2018 Online Channels Traditional Total Net sales Finished jewelry $ 6,473,653 $ 1,278,240 $ 7,751,893 Loose jewels 2,065,612 6,916,662 8,982,274 Total $ 8,539,265 $ 8,194,902 $ 16,734,167 Product line cost of goods sold Finished jewelry $ 2,746,591 $ 781,076 $ 3,527,667 Loose jewels 922,034 3,597,144 4,519,178 Total $ 3,668,625 $ 4,378,220 $ 8,046,845 Product line gross profit Finished jewelry $ 3,727,062 $ 497,164 $ 4,224,226 Loose jewels 1,143,578 3,319,518 4,463,096 Total $ 4,870,640 $ 3,816,682 $ 8,687,322 Operating income $ 890,338 $ 419,478 $ 1,309,816 Depreciation and amortization $ 71,139 $ 158,874 $ 230,013 Capital expenditures $ 62,850 $ 222,527 $ 285,377 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended December 31, Six Months Ended December 31, 2019 2018 2019 2018 Product line cost of goods sold $ 5,045,768 $ 4,942,042 $ 8,548,130 $ 8,046,845 Non-capitalized manufacturing and production control expenses 427,643 307,164 817,519 653,768 Freight out 141,233 203,669 272,352 302,789 Inventory valuation allowances 126,000 3,000 149,000 52,000 Other inventory adjustments (210,130 ) (109,668 ) (379,863 ) (95,446 ) Cost of goods sold $ 5,530,514 $ 5,346,207 $ 9,407,138 $ 8,959,956 The Company recognizes sales by geographic area based on the country in which the customer is based. Sales to international end consumers made through the Company’s transactional website, charlesandcolvard.com, are included in international sales for financial reporting purposes. During periods prior to the quarter ended December 31, 2018, sales to international end consumers made through charlesandcolvard.com were included in U.S. sales because during those prior periods products were shipped and invoiced to a U.S.-based intermediary that assumed all international shipping and credit risks. Currently, sales to international end consumers are made directly by the Company’s own transactional website. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. All intangible assets, as well as property and equipment, as of December 31, 2019 and June 30, 2019, are held and located in the United States. The following presents net sales by geographic area: Three Months Ended December 31, Six Months Ended December 31, 2019 2018 2019 2018 Net sales United States $ 9,643,311 $ 8,870,317 $ 16,407,187 $ 14,693,186 International 1,015,779 1,269,144 1,860,324 2,040,981 Total $ 10,659,090 $ 10,139,461 $ 18,267,511 $ 16,734,167 |