SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. The Company manages its business through two operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Online Channels” segment, which consists of e-commerce outlets including charlesandcolvard.com, third-party online marketplaces, drop-ship retail, and other pure-play, exclusively e-commerce outlets; and its “Traditional” segment, which consists of wholesale and retail customers. The accounting policies of the Online Channels segment and Traditional segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2019 Annual Report. The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income. The Company’s product line cost of goods sold is defined as product cost of goods sold, excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, leases, utilities, and corporate overhead allocations; freight out; inventory write-offs The Company allocates certain general and administrative expenses between its Online Channels segment and its Traditional segment based on net sales and number of employees to arrive at segment operating income. Unallocated expenses remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended March 31, 2020 Online Channels Traditional Total Net sales Finished jewelry $ 2,922,439 $ 557,729 $ 3,480,168 Loose jewels 915,818 2,095,062 3,010,880 Total $ 3,838,257 $ 2,652,791 $ 6,491,048 Product line cost of goods sold Finished jewelry $ 1,286,865 $ 302,636 $ 1,589,501 Loose jewels 395,999 1,116,050 1,512,049 Total $ 1,682,864 $ 1,418,686 $ 3,101,550 Product line gross profit Finished jewelry $ 1,635,574 $ 255,093 $ 1,890,667 Loose jewels 519,819 979,012 1,498,831 Total $ 2,155,393 $ 1,234,105 $ 3,389,498 Operating loss $ (332,837 ) $ (5,861,033 ) $ (6,193,870 ) Depreciation and amortization $ 49,333 $ 82,686 $ 132,019 Capital expenditures $ 34,250 $ 39,347 $ 73,597 Three Months Ended March 31, 2019 Online Channels Traditional Total Net sales Finished jewelry $ 3,189,083 $ 768,978 $ 3,958,061 Loose jewels 973,799 2,970,382 3,944,181 Total $ 4,162,882 $ 3,739,360 $ 7,902,242 Product line cost of goods sold Finished jewelry $ 1,303,914 $ 329,465 $ 1,633,379 Loose jewels 435,050 1,471,133 1,906,183 Total $ 1,738,964 $ 1,800,598 $ 3,539,562 Product line gross profit Finished jewelry $ 1,885,169 $ 439,513 $ 2,324,682 Loose jewels 538,749 1,499,249 2,037,998 Total $ 2,423,918 $ 1,938,762 $ 4,362,680 Operating income $ 502,675 $ 294,806 $ 797,481 Depreciation and amortization $ 52,806 $ 72,993 $ 125,799 Capital expenditures $ 725 $ 51,168 $ 51,893 Nine Months Ended March 31, 2020 Online Channels Traditional Total Net sales Finished jewelry $ 11,044,107 $ 2,732,403 $ 13,776,510 Loose jewels 2,584,534 8,397,515 10,982,049 Total $ 13,628,641 $ 11,129,918 $ 24,758,559 Product line cost of goods sold Finished jewelry $ 4,739,488 $ 1,517,037 $ 6,256,525 Loose jewels 1,067,062 4,326,093 5,393,155 Total $ 5,806,550 $ 5,843,130 $ 11,649,680 Product line gross profit Finished jewelry $ 6,304,619 $ 1,215,366 $ 7,519,985 Loose jewels 1,517,472 4,071,422 5,588,894 Total $ 7,822,091 $ 5,286,788 $ 13,108,879 Operating income (loss) $ 62,591 $ (5,339,831 ) $ (5,277,240 ) Depreciation and amortization $ 131,356 $ 234,966 $ 366,322 Capital expenditures $ 245,175 $ 149,650 $ 394,825 Nine Months Ended March 31, 2019 Online Channels Traditional Total Net sales Finished jewelry $ 9,662,737 $ 2,047,218 $ 11,709,955 Loose jewels 3,039,410 9,887,044 12,926,454 Total $ 12,702,147 $ 11,934,262 $ 24,636,409 Product line cost of goods sold Finished jewelry $ 4,050,505 $ 1,110,541 $ 5,161,046 Loose jewels 1,357,084 5,068,277 6,425,361 Total $ 5,407,589 $ 6,178,818 $ 11,586,407 Product line gross profit Finished jewelry $ 5,612,232 $ 936,677 $ 6,848,909 Loose jewels 1,682,326 4,818,767 6,501,093 Total $ 7,294,558 $ 5,755,444 $ 13,050,002 Operating income $ 1,393,013 $ 714,284 $ 2,107,297 Depreciation and amortization $ 123,945 $ 231,867 $ 355,812 Capital expenditures $ 63,576 $ 273,695 $ 337,271 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended March 31, Nine Months Ended March 31, 2020 2019 2020 2019 Product line cost of goods sold $ 3,101,550 $ 3,539,562 $ 11,649,680 $ 11,586,407 Non-capitalized manufacturing and production control expenses 286,722 375,901 1,104,241 1,029,669 Freight out 153,081 126,438 425,433 429,227 Inventory write-off 5,471,992 325,000 5,620,991 377,000 Other inventory adjustments 158,587 (216,672 ) (221,276 ) (312,118 ) Cost of goods sold $ 9,171,932 $ 4,150,229 $ 18,579,069 $ 13,110,185 The Company recognizes sales by geographic area based on the country in which the customer is based. Sales to international end consumers made through the Company’s transactional website, charlesandcolvard.com, are included in international sales for financial reporting purposes. During periods prior to the quarter ended December 31, 2018, sales to international end consumers made through charlesandcolvard.com were included in U.S. sales because during those prior periods products were shipped and invoiced to a U.S.-based intermediary that assumed all international shipping and credit risks. Currently, sales to international end consumers are made directly by the Company’s own transactional website. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. All intangible assets, as well as property and equipment, as of March 31, 2020 and June 30, 2019, are held and located in the United States. The following presents net sales by geographic area: Three Months Ended March 31, Nine Months Ended March 31, 2020 2019 2020 2019 Net sales United States $ 6,153,787 $ 6,991,720 $ 22,560,974 $ 21,684,906 International 337,261 910,522 2,197,585 2,951,503 Total $ 6,491,048 $ 7,902,242 $ 24,758,559 $ 24,636,409 |