SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by the chief operating decision maker for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. The Company manages its business through two operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Online Channels” segment, which consists of e-commerce outlets including charlesandcolvard.com, third-party online marketplaces, drop-ship retail, and other pure-play, exclusively e-commerce outlets; and its “Traditional” segment, which consists of wholesale and retail customers. The accounting policies of the Online Channels segment and Traditional segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2020 Annual Report. The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income. The Company’s product line cost of goods sold is defined as product cost of goods sold, excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, leases, utilities, and corporate overhead allocations; freight out; inventory write-offs; and other inventory adjustments, comprising costs of quality issues, and damaged goods. The Company allocates certain general and administrative expenses between its Online Channels segment and its Traditional segment based on net sales and number of employees to arrive at segment operating income. Unallocated expenses remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended September 30, 2020 Online Channels Traditional Total Net sales Finished jewelry $ 3,623,462 $ 711,876 $ 4,335,338 Loose jewels 841,833 2,749,122 3,590,955 Total $ 4,465,295 $ 3,460,998 $ 7,926,293 Product line cost of goods sold Finished jewelry $ 1,333,383 $ 420,906 $ 1,754,289 Loose jewels 312,689 1,431,233 1,743,922 Total $ 1,646,072 $ 1,852,139 $ 3,498,211 Product line gross profit Finished jewelry $ 2,290,079 $ 290,970 $ 2,581,049 Loose jewels 529,144 1,317,889 1,847,033 Total $ 2,819,223 $ 1,608,859 $ 4,428,082 Operating income $ 774,665 $ 99,605 $ 874,270 Depreciation and amortization $ 54,352 $ 78,103 $ 132,456 Capital expenditures $ 59,250 $ 42,209 $ 101,459 Three Months Ended September 30, 2019 Online Channels Traditional Total Net sales Finished jewelry $ 2,977,348 $ 880,647 $ 3,857,995 Loose jewels 728,282 3,022,144 3,750,426 Total $ 3,705,630 $ 3,902,791 $ 7,608,421 Product line cost of goods sold Finished jewelry $ 1,212,873 $ 490,037 $ 1,702,910 Loose jewels 265,194 1,534,258 1,799,452 Total $ 1,478,067 $ 2,024,295 $ 3,502,362 Product line gross profit Finished jewelry $ 1,764,475 $ 390,610 $ 2,155,085 Loose jewels 463,088 1,487,886 1,950,974 Total $ 2,227,563 $ 1,878,496 $ 4,106,059 Operating income $ 45,665 $ 107,040 $ 152,705 Depreciation and amortization $ 49,250 $ 75,387 $ 124,637 Capital expenditures $ 73,725 $ 37,592 $ 111,317 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended September 30, 2020 2019 Product line cost of goods sold $ 3,498,211 $ 3,502,362 Non-capitalized manufacturing and production control expenses 329,406 389,877 Freight out 175,338 131,119 Inventory write-off 80,000 23,000 Other inventory adjustments 113,100 (169,734 ) Cost of goods sold $ 4,196,055 $ 3,876,624 The Company recognizes sales by geographic area based on the country in which the customer is based. Sales to international end consumers made through the Company’s transactional website, charlesandcolvard.com, are included in international sales for financial reporting purposes. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. All intangible assets, as well as property and equipment, as of September 30, 2020 and June 30, 2020, are held and located in the United States. The following presents net sales data by geographic area: Three Months Ended September 30, 2020 2019 Net sales: United States $ 7,499,720 $ 6,763,876 International 426,573 844,545 Total $ 7,926,293 $ 7,608,421 |