SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. The Company manages its business through two operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Online Channels” segment, which consists of e-commerce outlets including charlesandcolvard.com, moissaniteoutlet.com, third-party online marketplaces, drop-ship retail, and other pure-play, exclusively e-commerce outlets; and its “Traditional” segment, which consists of wholesale and retail customers. The accounting policies of the Online Channels segment and Traditional segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2020 Annual Report. The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income. The Company’s product line cost of goods sold is defined as product cost of goods sold, excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, leases, utilities, and corporate overhead allocations; freight out; inventory write-downs; and other inventory adjustments, comprising costs of quality issues, and damaged goods. The Company allocates certain general and administrative expenses between its Online Channels segment and its Traditional segment based on net sales and number of employees to arrive at segment operating income. Unallocated expenses remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended March 31, 2021 Online Channels Traditional Total Net sales Finished jewelry $ 4,902,964 $ 1,316,928 $ 6,219,892 Loose jewels 680,804 2,535,360 3,216,164 Total $ 5,583,768 $ 3,852,288 $ 9,436,056 Product line cost of goods sold Finished jewelry $ 2,045,519 $ 1,006,417 $ 3,051,936 Loose jewels 246,302 1,222,036 1,468,338 Total $ 2,291,821 $ 2,228,453 $ 4,520,274 Product line gross profit Finished jewelry $ 2,857,445 $ 310,511 $ 3,167,956 Loose jewels 434,502 1,313,324 1,747,826 Total $ 3,291,947 $ 1,623,835 $ 4,915,782 Operating income $ 751,953 $ 286,618 $ 1,038,571 Depreciation and amortization $ 67,373 $ 81,077 $ 148,450 Capital expenditures $ 22,770 $ 55,858 $ 78,628 Three Months Ended March 31, 2020 Online Channels Traditional Total Net sales Finished jewelry $ 2,922,439 $ 557,729 $ 3,480,168 Loose jewels 915,818 2,095,062 3,010,880 Total $ 3,838,257 $ 2,652,791 $ 6,491,048 Product line cost of goods sold Finished jewelry $ 1,286,865 $ 302,636 $ 1,589,501 Loose jewels 395,999 1,116,050 1,512,049 Total $ 1,682,864 $ 1,418,686 $ 3,101,550 Product line gross profit Finished jewelry $ 1,635,574 $ 255,093 $ 1,890,667 Loose jewels 519,819 979,012 1,498,831 Total $ 2,155,393 $ 1,234,105 $ 3,389,498 Operating loss $ (332,837 ) $ (5,861,033 ) $ (6,193,870 ) Depreciation and amortization $ 49,333 $ 82,686 $ 132,019 Capital expenditures $ 34,250 $ 39,347 $ 73,597 Nine Months Ended March 31, 2021 Online Channels Traditional Total Net sales Finished jewelry $ 15,114,765 $ 3,705,663 $ 18,820,428 Loose jewels 2,520,576 8,168,136 10,688,712 Total $ 17,635,341 $ 11,873,799 $ 29,509,140 Product line cost of goods sold Finished jewelry $ 6,242,635 $ 2,565,737 $ 8,808,372 Loose jewels 947,417 4,070,446 5,017,863 Total $ 7,190,052 $ 6,636,183 $ 13,826,235 Product line gross profit Finished jewelry $ 8,872,130 $ 1,139,926 $ 10,012,056 Loose jewels 1,573,159 4,097,690 5,670,849 Total $ 10,445,289 $ 5,237,616 $ 15,682,905 Operating income $ 3,021,067 $ 1,412,758 $ 4,433,825 Depreciation and amortization $ 180,946 $ 238,565 $ 419,511 Capital expenditures $ 195,695 $ 150,417 $ 346,112 Nine Months Ended March 31, 2020 Online Channels Traditional Total Net sales Finished jewelry $ 11,044,107 $ 2,732,403 $ 13,776,510 Loose jewels 2,584,534 8,397,515 10,982,049 Total $ 13,628,641 $ 11,129,918 $ 24,758,559 Product line cost of goods sold Finished jewelry $ 4,739,488 $ 1,517,037 $ 6,256,525 Loose jewels 1,067,062 4,326,093 5,393,155 Total $ 5,806,550 $ 5,843,130 $ 11,649,680 Product line gross profit Finished jewelry $ 6,304,619 $ 1,215,366 $ 7,519,985 Loose jewels 1,517,472 4,071,422 5,588,894 Total $ 7,822,091 $ 5,286,788 $ 13,108,879 Operating income (loss) $ 62,591 $ (5,339,831 ) $ (5,277,240 ) Depreciation and amortization $ 131,356 $ 234,966 $ 366,322 Capital expenditures $ 245,175 $ 149,650 $ 394,825 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended March 31, Nine Months Ended March 31, 2021 2020 2021 2020 Product line cost of goods sold $ 4,520,274 $ 3,101,550 $ 13,826,235 $ 11,649,680 Non-capitalized manufacturing and production control expenses 398,073 286,722 1,122,715 1,104,241 Freight out 191,700 153,081 683,580 425,433 Inventory write-off 23,000 5,471,992 128,000 5,620,991 Other inventory adjustments (39,595 ) 158,587 (303,315 ) (221,276 ) Cost of goods sold $ 5,093,452 $ 9,171,932 $ 15,457,215 $ 18,579,069 The Company recognizes sales by geographic area based on the country in which the customer is based. Sales to international end consumers made through the Company’s transactional websites, charlesandcolvard.com and moissaniteoutlet.com, are included in international sales for financial reporting purposes. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. The following presents net sales by geographic area: Three Months Ended March 31, Nine Months Ended March 31, 2021 2020 2021 2020 Net sales United States $ 8,969,267 $ 6,153,787 $ 27,857,667 $ 22,560,974 International 466,789 337,261 1,651,473 2,197,585 Total $ 9,436,056 $ 6,491,048 $ 29,509,140 $ 24,758,559 |