SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. The Company manages its business through two operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Online Channels” segment, which consists of e-commerce outlets including charlesandcolvard.com, moissaniteoutlet.com, third-party online marketplaces, drop-ship retail, and other pure-play, exclusively e-commerce outlets; and its “Traditional” segment, which consists of wholesale and retail customers. The accounting policies of the Online Channels segment and Traditional segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2021 Annual Report. The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income. The Company’s product line cost of goods sold is defined as product cost of goods sold, excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, leases, utilities, and corporate overhead allocations; freight out; inventory write-downs; and other inventory adjustments, comprising costs of quality issues, and damaged goods. The Company allocates certain general and administrative expenses between its Online Channels segment and its Traditional segment based on net sales and number of employees to arrive at segment operating income. Unallocated expenses remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended March 31, 2022 Online Channels Traditional Total Net sales Finished jewelry $ 5,720,197 $ 1,700,394 $ 7,420,591 Loose jewels 634,617 1,696,627 2,331,244 Total $ 6,354,814 $ 3,397,021 $ 9,751,835 Product line cost of goods sold Finished jewelry $ 2,560,952 $ 1,148,912 $ 3,709,864 Loose jewels 229,714 784,272 1,013,986 Total $ 2,790,666 $ 1,933,184 $ 4,723,850 Product line gross profit Finished jewelry $ 3,159,245 $ 551,482 $ 3,710,727 Loose jewels 404,903 912,355 1,317,258 Total $ 3,564,148 $ 1,463,837 $ 5,027,985 Operating income $ 350,276 $ 65,592 $ 415,868 Depreciation and amortization $ 52,613 $ 59,374 $ 111,987 Capital expenditures $ 28,145 $ 446,445 $ 474,590 Three Months Ended March 31, 2021 Online Channels Traditional Total Net sales Finished jewelry $ 4,902,964 $ 1,316,928 $ 6,219,892 Loose jewels 680,804 2,535,360 3,216,164 Total $ 5,583,768 $ 3,852,288 $ 9,436,056 Product line cost of goods sold Finished jewelry $ 2,045,519 $ 1,006,417 $ 3,051,936 Loose jewels 246,302 1,222,036 1,468,338 Total $ 2,291,821 $ 2,228,453 $ 4,520,274 Product line gross profit Finished jewelry $ 2,857,445 $ 310,511 $ 3,167,956 Loose jewels 434,502 1,313,324 1,747,826 Total $ 3,291,947 $ 1,623,835 $ 4,915,782 Operating income $ 751,953 $ 286,618 $ 1,038,571 Depreciation and amortization $ 67,373 $ 81,077 $ 148,450 Capital expenditures $ 22,770 $ 55,858 $ 78,628 Nine Months Ended March 31, 2022 Online Channels Traditional Total Net sales Finished jewelry $ 18,659,690 $ 4,986,354 $ 23,646,044 Loose jewels 2,388,584 7,750,653 10,139,237 Total $ 21,048,274 $ 12,737,007 $ 33,785,281 Product line cost of goods sold Finished jewelry $ 7,705,127 $ 3,043,196 $ 10,748,323 Loose jewels 877,604 3,630,393 4,507,997 Total $ 8,582,731 $ 6,673,589 $ 15,256,320 Product line gross profit Finished jewelry $ 10,954,563 $ 1,943,158 $ 12,897,721 Loose jewels 1,510,980 4,120,260 5,631,240 Total $ 12,465,543 $ 6,063,418 $ 18,528,961 Operating income $ 2,104,674 $ 711,123 $ 2,815,797 Depreciation and amortization $ 173,786 $ 176,412 $ 350,198 Capital expenditures $ 114,445 $ 1,135,851 $ 1,250,296 Nine Months Ended March 31, 2021 Online Channels Traditional Total Net sales Finished jewelry $ 15,114,765 $ 3,705,663 $ 18,820,428 Loose jewels 2,520,576 8,168,136 10,688,712 Total $ 17,635,341 $ 11,873,799 $ 29,509,140 Product line cost of goods sold Finished jewelry $ 6,242,635 $ 2,565,737 $ 8,808,372 Loose jewels 947,417 4,070,446 5,017,863 Total $ 7,190,052 $ 6,636,183 $ 13,826,235 Product line gross profit Finished jewelry $ 8,872,130 $ 1,139,926 $ 10,012,056 Loose jewels 1,573,159 4,097,690 5,670,849 Total $ 10,445,289 $ 5,237,616 $ 15,682,905 Operating income $ 3,021,067 $ 1,412,758 $ 4,433,825 Depreciation and amortization $ 180,946 $ 238,565 $ 419,511 Capital expenditures $ 195,695 $ 150,417 $ 346,112 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended March 31, Nine Months Ended March 31, 2022 2021 2022 2021 Product line cost of goods sold $ 4,723,850 $ 4,520,274 $ 15,256,320 $ 13,826,235 Non-capitalized manufacturing and production control expenses 484,299 398,073 1,243,528 1,122,715 Freight out 294,143 191,700 976,855 683,580 Inventory write-off - 23,000 232,000 128,000 Other inventory adjustments (205,762 ) (39,595 ) (361,677 ) (303,315 ) Cost of goods sold $ 5,296,530 $ 5,093,452 $ 17,347,026 $ 15,457,215 The Company recognizes sales by geographic area based on the country in which the customer is based. Sales to international end consumers made through the Company’s transactional websites, charlesandcolvard.com and moissaniteoutlet.com, are included in international sales for financial reporting purposes. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. The following presents net sales by geographic area: Three Months Ended March 31, Nine Months Ended March 31, 2022 2021 2022 2021 Net sales United States $ 9,390,774 $ 8,969,267 $ 32,237,221 $ 27,857,667 International 361,061 466,789 1,548,060 1,651,473 Total $ 9,751,835 $ 9,436,056 $ 33,785,281 $ 29,509,140 |