SEGMENT INFORMATION AND GEOGRAPHIC DATA | 3. SEGMENT INFORMATION AND GEOGRAPHIC DATA The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making operating decisions and assessing performance as the source of the Company’s operating and reportable segments. The Company manages its business through two operating and reportable segments based on its distribution channels to sell its product lines, loose jewels and finished jewelry: its “Online Channels” segment, which consists of e-commerce outlets including charlesandcolvard.com, moissaniteoutlet.com, third-party online marketplaces, drop-ship retail, and other pure-play, exclusively e-commerce outlets; and its “Traditional” segment, which consists of wholesale and retail customers. The accounting policies of the Online Channels segment and Traditional segment are the same as those described in Note 2, “Basis of Presentation and Significant Accounting Policies” of this Quarterly Report on Form 10-Q and in the Notes to the Consolidated Financial Statements in the 2022 Annual Report. The Company evaluates the financial performance of its segments based on net sales; product line gross profit, or the excess of product line sales over product line cost of goods sold; and operating income. The Company’s product line cost of goods sold is defined as product cost of goods sold, excluding non-capitalized expenses from the Company’s manufacturing and production control departments, comprising personnel costs, depreciation, leases, utilities, and corporate overhead allocations; freight out; inventory write-downs; and other inventory adjustments, comprising costs of quality issues, and damaged goods. The Company allocates certain general and administrative expenses between its Online Channels segment and its Traditional segment based on net sales and number of employees to arrive at segment operating income. Unallocated expenses remain in its Traditional segment. Summary financial information by reportable segment is as follows: Three Months Ended September 30, 2022 Online Channels Traditional Total Net sales Finished jewelry $ 4,403,589 $ 1,136,817 $ 5,540,406 Loose jewels 448,897 1,384,780 1,833,677 Total $ 4,852,486 $ 2,521,597 $ 7,374,083 Product line cost of goods sold Finished jewelry $ 1,970,111 $ 636,588 $ 2,606,699 Loose jewels 162,699 662,924 825,623 Total $ 2,132,810 $ 1,299,512 $ 3,432,322 Product line gross profit Finished jewelry $ 2,433,478 $ 500,229 $ 2,933,707 Loose jewels 286,198 721,856 1,008,054 Total $ 2,719,676 $ 1,222,085 $ 3,941,761 Operating loss $ (609,545 ) $ (623,804 ) $ (1,233,349 ) Depreciation and amortization $ 63,387 $ 74,324 $ 137,711 Capital expenditures $ 136,988 $ 293,412 $ 430,400 Three Months Ended September 30, 2021 Online Channels Traditional Total Net sales Finished jewelry $ 4,486,958 $ 1,199,329 $ 5,686,287 Loose jewels 882,847 3,711,177 4,594,024 Total $ 5,369,805 $ 4,910,506 $ 10,280,311 Product line cost of goods sold Finished jewelry $ 1,711,224 $ 623,258 $ 2,334,482 Loose jewels 314,105 1,745,341 2,059,446 Total $ 2,025,329 $ 2,368,599 $ 4,393,928 Product line gross profit Finished jewelry $ 2,775,734 $ 576,071 $ 3,351,805 Loose jewels 568,742 1,965,836 2,534,578 Total $ 3,344,476 $ 2,541,907 $ 5,886,383 Operating income $ 321,671 $ 627,662 $ 949,333 Depreciation and amortization $ 67,702 $ 56,510 $ 124,212 Capital expenditures $ 59,260 $ 338,861 $ 398,121 The Company does not allocate any assets to the reportable segments, and, therefore, no asset information is reported to the chief operating decision maker or disclosed in the financial information for each segment. A reconciliation of the Company’s product line cost of goods sold to cost of goods sold as reported in the condensed consolidated financial statements is as follows: Three Months Ended September 30, 2022 2021 Product line cost of goods sold $ 3,432,322 $ 4,393,928 Non-capitalized manufacturing and production control expenses 377,053 342,401 Freight out 275,737 217,506 Inventory write-downs 119,000 232,000 Other inventory adjustments (118,102 ) (169,285 ) Cost of goods sold $ 4,086,010 $ 5,016,550 The Company recognizes sales by geographic area based on the country in which the customer is based. Sales to international end consumers made through the Company’s transactional websites, charlesandcolvard.com and moissaniteoutlet.com, are included in international sales for financial reporting purposes. A portion of the Company’s Traditional segment sales made to international wholesale distributors represents products sold internationally that may be re-imported to U.S. retailers. The following presents net sales data by geographic area: Three Months Ended September 30, 2022 2021 Net sales: United States $ 7,095,373 $ 9,824,730 International 278,710 455,581 Total $ 7,374,083 $ 10,280,311 |