Troika Media (TRKA) 8-K Regulation FD Disclosure

Presented by:

Michael Wasik

Chief Executive Officer

MSG

Symbol: RMLX

November 2006

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Forward-Looking Statements

This Presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  All statements included herein that address activities, events or developments that the Company expects, believes, estimates, plans, intends, projects or anticipates will or may occur in the future, are forward-looking statements.  Actual events may differ materially from those anticipated in the forward-looking statements.  Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate.  There can be no assurance that the forward-looking statements included in this Presentation will prove to be accurate.  In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company that the objectives and expectations of the Company will be achieved

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Business Overview

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RoomLinX was founded in 1999 as a private Canadian Corporation.

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Executed a reverse merger into a public vehicle in June of 2004.

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Merged with SuiteSpeed in August of 2005

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Provides wired & wireless high-speed Internet network solutions to:

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Hotels

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Convention centers

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Apartment and Condominium complexes

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RoomLinX focusses on large resort and business hotel properites

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Hershey, Club IntraWest, PGA West, Westin LaPaloma 

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Fully supported networks

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7X24 call enter support

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Pro-Active Network monitoring

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On-site Support

 Leading provided of Wireless and Wired High Speed Internet

Access (HSIA) to the Hospitality Market

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Proven Success

Contracted in over 200 hotels

36,000 rooms in over 20 US States, Europe & Canada

     -Over 6,000 rooms contracted in NYC.

Preferred provider for major Resort and Management Groups:

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Affinia Capital

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Club Intrawest

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Morgan Hotel & Suites

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Sage hospitality

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Quorum Hotel

Meet all major corporation standards

Hilton

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Marriott

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Intercontinental 

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Summary of Capitalization
üShares Outstanding: 133 million	üCurrent Market Cap: $4.0 million
üPreferred: 720,000*	üOptions/Warrants: 30 million**
üConvertible Debt: 17.5 million shares (14MM is Casimir Transaction)	üShares Fully Diluted: 150 million

 

*Preferred shares convert to common 1:1

**Majority of Options/Warrants are out of money

Key Statistics (non-audited)
Fiscal Year End	December 31	Current Share Price	$.03
Enterprise Value	$5.9 million	Current AR + Cash	$460,000
2006 Q1 & Q2 Revenues	$1,200,000	EBITDA (Q1,Q2 2006)	Over $350,000
52 Week Trading Range:	$.01 - .20	Current AP	$360,000

 

Select Financials

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Primary and Secondary Hotel Revenue Streams

Installation Fee - Average $200/room

-    30% average gross profit

-    50% paid up front

Monthly Service Fee - Average $3.20/room/month

-   45% average gross profit

Meeting Room revenue share- Average $10,000 per month

Equipment sales, rentals and support- Average $15,000 per month

Advertising (recently launched)- $8,000-$20,000 per month (estimated)

Multi year Contracts – Average Contract 3 to 5 years

-  RoomLinX captures positive cash flow on every sale

Business Model

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Hospitality –Current and Potential Revenue Streams

Business Centers

ORDER

FOM

Broadband

IP Optimization

(Voice & Data consolidation)

RoomLinX

Central

LAN Service

Provider

Printing services

Comprehensive Meeting

Room Support

Security

Current Offering

Growth

Opportunity

Current Offering

Current Offering

Growth

Opportunity

Growth

Opportunity

Growt

Video

h

Opportunity

Advertising

Current Offering

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New Management Key Accomplishments Over Last Year

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Took the Company to operating income positive in less than 3 months

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Reduced accounts payable by over $500,000

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Signed deal with Club Intrawest

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Installed 6 properties to date

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Installed 7 properties through partnerships with 2 major cable companies

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Named preferred vendor for Hershey Entertainments and Resorts 

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installed 4 additional locations on Hershey property to date

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Received Technical certification from BelAir Networks

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Sold 4 BelAir installations to date

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Consolidated corporate headquarters to Denver, Colorado

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Rolled out preliminary advertising program

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Recognizing revenue daily

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III.

 Delivery/Control of Applications

Application Control

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Acquisitions

In-House development

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Partnerships

Focus Demographic

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Mobile business traveler

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Leisure traveler

Applications

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Communication

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Conf. calling

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LD calling (Skype)

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Entertainment

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Music

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Video

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Games

Revenue Streams

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Usage Fees

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Product Purchases

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Network Licensing

Growth Strategy

(3 Segments)

I.

Control the

Pipe/"Eyeball"

Venues

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Hotels/Resorts (36,000

rooms today)

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MDUs (320 units today)

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Convention Centers

(1 today-Miami)

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Hospitals

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Municipalities & New

Housing Developments

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Marinas

Revenue Streams

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Installation (30% GPM)

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Monthly Service fee (45% GPM)

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Vertical Alliance Programs

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Ancillary Products and Services in each Venue

Goals

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Positive ROI day one

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Control the Pipe &

Eyeballs

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Significant Positive Cash

flow on all offerings

II.

 Delivery/Control of

the

Content/Advertising

Advertising

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 Partnerships

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JiWire (in place)

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LinkToAds (In

place)

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Direct Relationship

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Acquisitions

Content

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In-house Development

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Partnerships

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JiWire (In Place)

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LinkToAds (In

Place)

Revenue Streams

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$35-$80/CPM (Revenue today)

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Pay per click

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Pay per purchase

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Localized Advertising

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Growth Strategy

Not a build it they will come play

Recession proof/Sustainability

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Vision does not rely on advertising sales

Multiple cross selling opportunities among business segments

Ownership and Control-eliminates commoditization

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Own/Control the Pipe

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Own/Control the Content

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Own/Control the Applications

Grow organically and through strategic acquisitions

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Lead with external wiring services

Up sell Wireless ISP services

Up sell Video Services

Up sell Wireless LANs

Up sell structured wiring services

Up sell Voice Services

Up sell on-going support of wired infrastructure

Sell Advertising  to “Eyeballs”

Basic Pyramid Strategy

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Establish relationship from the beginning of the projects

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Become the one-stop shop for additional core services

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Increase residual revenue streams

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Establish long-term contracts

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Share portion of revenue to form true partnership and build loyalty

Residual Income Streams

Establish strong relationship from onset

strong
relationshi
p from onset

Example of Sales Strategy in

Greenfield MDU Projects

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•

 Restructure debt

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 Get SEC filings current

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 Return to the NASDAQ OTC market

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 Expand Market Presence

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MDUs & New housing developments

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Convention Centers

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Hospitals

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Municipalities

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Marinas

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  Execute on the current M&A opportunities that are both strategic and accretive to the bottom line

  2006-2007 Goals and Initiatives

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Net Proceeds $1,5000,000

Casimir Debt Overview

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Currently owe $1.4MM ($1.1MM principal)

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Signed Forebearance and Settlement agreement (17 Note holders)

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Will forgive $150,000 in penalties and interest

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Settled for $700,000 cash (2/3 paid at close of financing and 1/3 in 6 months)

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The remaining $550k will roll into the terms of the new deal

Use of Funds

Working Capital	$ 675,000
Repayment of Debt	$ 700,000
Fees (professional/corp./finders)	$ 125,000
Total	$ 1,500,000

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	6 mo. ending	6 mo. Ending
	2005	2006
Revenue	$1,046,608	$1,200,000
Gross Profit	$196,807	$620,000
EBITDA	(1,175,244)	$350,000

 

New management reduced the sales force and the advertising budget and achieved greater results for the first 6 months ending 2006 as compared to 2005

Efficiency=Bottom Line Results

 Financial Comparison

(Preliminary non-audited results)

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Management (Summary)

Michael S. Wasik – CEO

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13 years of technical sales experience

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10 years building and leading successful companies

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8 years of experience within hospitality

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Nominated for the 2005 Ernst and Young Entrepreneur of the Year award

Ed Sutterfield – Vice President of Sales

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Over 20 years of technical sales and sales leadership experience

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IBM, 3Com, U.S. West

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Executive program, J.L. Kellogg School of Management, Northwestern University

Greg Manning – Controller

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25 years of diverse experience in accounting and computer systems

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Focus on Sarbanes-Oxley testing and compliancy

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Licensed CPA

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3 Things to Remember

1. “Bet on the Jockey”

Current Management team has executed and will continue to execute

2. “Numbers Don’t Lie”

Preliminary non-audited numbers showing Positive EBITDA

3. “Keep your eyes on the stars and your feet on the ground.” 

Viable Growth Strategy with strong potential to increase profits quickly 

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Contact Information

Company:

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Michael S. Wasik, CEO

2150 - W. 6th Ave, Unit N

Broomfield, CO 80020
303-544-1111 ext 101

Investor Relations:

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Alan Sheinwald, Alliance Advisors, LLC

(914) 244-0062

asheinwald@allianceadvisors.net

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