Segment Information | 15. Segment Information The Company reports revenue from 10 segments, consisting of its seven geographic Nu Skin segments—Mainland China, Americas, South Korea, Southeast Asia/Pacific, EMEA, Japan, and Hong Kong/Taiwan—and three Rhyz Investments segments—Manufacturing, Grow Tech and Rhyz other. The Nu Skin other category includes miscellaneous corporate revenue and related adjustments. The Rhyz other segment includes other investments by our Rhyz strategic investment arm. These segments reflect the way the chief operating decision maker evaluates the Company’s business performance and allocates resources. Reported revenue includes only the revenue generated by sales to external customers. Profitability by segment as determined under US GAAP is driven primarily by the Company’s transfer pricing policies. Segment contribution, which is the Company’s segment profitability metric presented in the table below, excludes certain intercompany charges, specifically royalties, license fees, transfer pricing, discrete charges and other miscellaneous items. These charges have been included in Corporate and other expenses. Corporate and other expenses also include costs related to the Company’s executive and administrative offices, information technology, research and development, and marketing and supply chain functions not recorded at the segment level. In the first quarter of 2021, as a result of a change in the Company’s transfer pricing policies in the Americas, the segment contribution calculation has been adjusted. The prior year Americas and Corporate and other has been recast to conform with the new policy. Beginning in July 2021, the Company has changed how the chief operating decision maker manages and reports the Pacific market. The Pacific market will be now be reported with the Southeast Asia segment and no longer with the Americas segment. Segment information has been recast to reflect the move of the Pacific components from the “America/Pacific” operating segment to the “Southeast Asia/Pacific” operating segment. Consolidated financial information is not affected. The accounting policies of the segments are the same as those described in Note 2, “Summary of Significant Accounting Policies.” The Company evaluates the performance of its segments based on revenue and segment contribution. Each segment records direct expenses related to its employees and its operations. Summarized financial information for the Company’s reportable segments is shown in the following tables. Asset information is not reviewed or included with the Company’s internal management reporting. Therefore, the Company has not disclosed asset information for each reportable segment. Revenue by Segment Year Ended December 31, (U.S. dollars in thousands) 2021 2020 2019 Nu Skin Mainland China $ 568,774 $ 625,538 $ 722,526 Americas 547,755 453,022 304,422 South Korea 354,252 326,478 329,978 Southeast Asia/Pacific 336,651 361,627 346,276 EMEA 283,200 230,246 167,165 Japan 266,216 273,681 260,039 Hong Kong/Taiwan 162,611 161,117 166,335 Nu Skin Other 1,549 (17 ) 1,621 Total Nu Skin 2,521,008 2,431,692 2,298,362 Rhyz Investments Manufacturing (1) 172,120 149,339 121,917 Grow Tech 2,104 903 137 Rhyz Other 437 — — Total Rhyz Investments 174,661 150,242 122,054 Total $ 2,695,669 $ 2,581,934 $ 2,420,416 (1) The Manufacturing segment had $84.5 million, $39.4 million and $25.7 million of intersegment revenue for the years ended December 31, 2021, 2020 and 2019, respectively. Intersegment revenue is eliminated in the consolidated financial statements and in the table above. Segment Contribution Year Ended December 31, (U.S. dollars in thousands) 2021 2020 2019 Nu Skin Mainland China $ 151,645 $ 181,024 $ 191,570 Americas 116,265 86,386 52,135 South Korea 114,034 100,933 99,892 Southeast Asia/Pacific 81,779 87,753 90,666 EMEA 41,988 24,078 10,195 Japan 67,511 68,027 61,081 Hong Kong/Taiwan 37,330 33,466 33,569 Nu Skin contribution 610,552 573,039 539,108 Rhyz Investments Manufacturing 18,346 21,168 15,693 Grow Tech (83,907 ) (22,430 ) (19,509 ) Rhyz Other (1,813 ) — — Rhyz Investments contribution (67,374 ) (1,262 ) (3,816 ) Total segment contribution 543,178 571,777 535,292 Corporate and other (309,186 ) (314,213 ) (267,866 ) Operating income 233,992 257,564 267,426 Other income (expense) (1,533 ) (1,332 ) (12,254 ) Income before provision for income taxes $ 232,459 $ 256,232 $ 255,172 Depreciation and Amortization Year Ended December 31, (U.S. dollars in thousands) 2021 2020 2019 Nu Skin Mainland China $ 13,345 $ 11,056 $ 10,496 Americas 871 984 767 South Korea 3,279 3,620 5,093 Southeast Asia/Pacific 1,450 1,670 2,012 EMEA 1,106 1,017 1,260 Japan 906 1,876 3,866 Hong Kong/Taiwan 3,637 2,912 2,310 Total Nu Skin 24,594 23,135 25,804 Rhyz Investments Manufacturing 11,765 8,081 6,689 Grow Tech 4,888 5,092 4,008 Other Rhyz Investments 1,579 — — Total Rhyz Investments 18,232 13,173 10,697 Corporate and other 33,494 37,683 40,149 Total $ 76,320 $ 73,991 $ 76,650 Capital Expenditures Year Ended December 31, (U.S. dollars in thousands) 2021 2020 2019 Nu Skin Mainland China $ 24,382 $ 19,363 $ 14,814 Americas 714 1,061 1,283 South Korea 854 1,420 1,223 Southeast Asia/Pacific 1,330 2,197 816 EMEA 1,242 1,875 364 Japan 194 3,128 1,528 Hong Kong/Taiwan 736 708 3,203 Total Nu Skin 29,452 29,752 23,231 Rhyz Investments Manufacturing 14,022 14,366 6,595 Grow Tech 1,683 2,499 6,938 Other Rhyz Investments — — — Total Rhyz Investments 15,705 16,865 13,533 Corporate and other 23,458 17,206 29,303 Total $ 68,615 $ 63,823 $ 66,067 Revenue by Major Market A major market is defined as one with total revenue greater than 10% of consolidated total revenue. Based on this criteria, the Company has identified four major markets: Mainland China, South Korea, United States, and Japan. There are approximately 45 other markets, each of which individually is less than 10%. Year Ended December 31, (U.S. dollars in thousands) 2021 2020 2019 Mainland China $ 568,774 $ 625,538 $ 722,526 South Korea 354,252 326,478 329,978 Japan 266,216 273,681 260,039 United States 540,253 425,155 324,727 All others 966,174 931,082 783,146 Total $ 2,695,669 $ 2,581,934 $ 2,420,416 Revenue by Product Line Year Ended December 31, (U.S. dollars in thousands) 2021 2020 2019 Beauty (1) $ 1,442,659 $ 1,491,803 $ 1,423,485 Wellness (1) 1,062,549 922,553 863,125 Other (2) 190,461 167,578 133,806 Total $ 2,695,669 $ 2,581,934 $ 2,420,416 (1) Includes sales of beauty and wellness products in the core Nu Skin business. The beauty category includes $658 million, $712 million, $618 million in sales of devices and related consumables for the years ended December 31, 2021, 2020 and 2019, respectively. (2) Other includes the external revenue from the Rhyz companies along with a limited number of other products and services, including household products and technology services. Long-Lived Assets by Major Market A major market is defined as a market with long-lived assets greater than 10% of consolidated long-lived assets and also includes the Company’s country of domicile (the United States). Long-lived assets in Mainland China consist primarily of property, plant and equipment related to manufacturing, distribution facilities and the Mainland China headquarters. Long-lived assets in the United States consist primarily of property, plant and equipment, including the Company’s corporate offices and distribution facilities. Long-lived assets by major market are set forth below for the periods ended December 31, 2021, 2020 and 2019: Year Ended December 31, (U.S. dollars in thousands) 2021 2020 2019 United States $ 335,020 $ 348,028 $ 354,410 Mainland China 149,124 152,312 136,845 South Korea 25,364 39,104 35,286 Japan 23,929 31,085 12,015 All others 47,687 62,141 59,374 Total $ 581,124 $ 632,670 $ 597,930 |