Operating Segments | Note 9 — Operating Segments The Research segment includes the costs of the Company’s research personnel who are responsible for writing the research and performing the webinars and inquiries for the Company’s RoleView product. In addition, the research personnel deliver advisory services (such as workshops, speeches and advisory days) and a portion of the Company’s project consulting services. Revenue in this segment includes only revenue from advisory services and project consulting services that are delivered by the research personnel in this segment. During 2013, the Company began to transition the delivery of project consulting to a dedicated project consulting organization. The transition was essentially complete at the end of 2014 such that the vast majority of project consulting will be delivered by the project consulting organization in 2015. The Product segment includes the costs of the product management organization that is responsible for product pricing and packaging and the launch of new products. In addition, this segment includes the costs of the Company’s data, Forrester Leadership Boards and events organizations. Revenue in this segment includes all revenue for the Company (including RoleView) except for revenue from advisory services and project consulting services that are delivered by personnel in the Research and Project Consulting segments. The Project Consulting segment includes the costs of the consultants that deliver the Company’s project consulting services. During 2013 the Company began to hire dedicated consultants to transition the delivery of project consulting services from research personnel (included in the Research segment) to the new Project Consulting segment. Revenue in this segment includes the project consulting revenue delivered by the consultants in this segment. The Company evaluates reportable segment performance and allocates resources based on segment revenues and expenses. Segment expenses include the direct expenses of each segment organization and exclude selling and marketing expenses, general and administrative expenses, stock-based compensation expense, depreciation expense, adjustments to incentive bonus compensation from target amounts, amortization of intangible assets, reorganization costs, other income and gains (losses) on investments. The accounting policies used by the segments are the same as those used in the consolidated financial statements. Project Products Research Consulting Consolidated Three Months Ended June 30, 2015 Research services revenues $ 52,604 $ — $ — $ 52,604 Advisory services and events revenues 8,255 11,323 10,629 30,207 Total segment revenues 60,859 11,323 10,629 82,811 Segment expenses 11,532 12,808 6,773 31,113 Contribution margin (loss) 49,327 (1,485 ) 3,856 51,698 Selling, marketing, administrative and other expenses (41,300 ) Amortization of intangible assets (224 ) Reorganization costs (81 ) Other income and gains (losses) on investments (89 ) Income before income taxes $ 10,004 Project Products Research Consulting Consolidated Three Months Ended June 30, 2014 Research services revenues $ 52,322 $ — $ — $ 52,322 Advisory services and events revenues 9,994 12,672 7,959 30,625 Total segment revenues 62,316 12,672 7,959 82,947 Segment expenses 11,894 13,399 6,438 31,731 Contribution margin (loss) 50,422 (727 ) 1,521 51,216 Selling, marketing, administrative and other expenses (42,561 ) Amortization of intangible assets (536 ) Reorganization costs (1,039 ) Other income and gains (losses) on investments 122 Income before income taxes $ 7,202 Project Products Research Consulting Consolidated Six Months Ended June 30, 2015 Research services revenues $ 104,462 $ — $ — $ 104,462 Advisory services and events revenues 10,722 21,650 21,164 53,536 Total segment revenues 115,184 21,650 21,164 157,998 Segment expenses 19,881 25,756 13,733 59,370 Contribution margin (loss) 95,303 (4,106 ) 7,431 98,628 Selling, marketing, administrative and other expenses (85,300 ) Amortization of intangible assets (445 ) Reorganization costs (3,505 ) Other income and gains (losses) on investments 174 Income before income taxes $ 9,552 Project Products Research Consulting Consolidated Six Months Ended June 30, 2014 Research services revenues $ 103,115 $ — $ — $ 103,115 Advisory services and events revenues 12,851 26,648 13,404 52,903 Total segment revenues 115,966 26,648 13,404 156,018 Segment expenses 20,245 27,374 12,115 59,734 Contribution margin (loss) 95,721 (726 ) 1,289 96,284 Selling, marketing, administrative and other expenses (86,221 ) Amortization of intangible assets (1,075 ) Reorganization costs (1,888 ) Other income and gains (losses) on investments 95 Income before income taxes $ 7,195 |