Operating Segments | Note 9 — Operating Segments The Research segment includes the costs of the Company’s research personnel who are responsible for writing the research and performing the webinars and inquiries for the Company’s RoleView product. In addition, the research personnel deliver advisory services (such as workshops, speeches and advisory days) and a portion of the Company’s project consulting services. Revenue in this segment includes only revenue from advisory services and project consulting services that are delivered by the research personnel in this segment. During 2013, the Company began to transition the delivery of project consulting to a dedicated project consulting organization. The transition was essentially complete at the end of 2014 such that the vast majority of project consulting has been and will continue to be delivered by the project consulting organization in 2015. The Product segment includes the costs of the product management organization that is responsible for product pricing and packaging and the launch of new products. In addition, this segment includes the costs of the Company’s data, Forrester Leadership Boards and events organizations. Revenue in this segment includes all revenue for the Company (including RoleView) except for revenue from advisory services and project consulting services that are delivered by personnel in the Research and Project Consulting segments. The Project Consulting segment includes the costs of the consultants that deliver the Company’s project consulting services. During 2013 the Company began to hire dedicated consultants to transition the delivery of project consulting services from research personnel (included in the Research segment) to the new Project Consulting segment. Revenue in this segment includes the project consulting revenue delivered by the consultants in this segment. The Company evaluates reportable segment performance and allocates resources based on segment revenues and expenses. Segment expenses include the direct expenses of each segment organization and exclude selling and marketing expenses, general and administrative expenses, stock-based compensation expense, depreciation expense, adjustments to incentive bonus compensation from target amounts, amortization of intangible assets, reorganization costs and credits, other income and gains (losses) on investments. The accounting policies used by the segments are the same as those used in the consolidated financial statements. Project Products Research Consulting Consolidated Three Months Ended September 30, 2015 Research services revenues $ 52,205 $ — $ — $ 52,205 Advisory services and events revenues 2,041 9,804 10,703 22,548 Total segment revenues 54,246 9,804 10,703 74,753 Segment expenses 7,918 12,711 6,811 27,440 Contribution margin (loss) 46,328 (2,907 ) 3,892 47,313 Selling, marketing, administrative and other expenses (40,820 ) Amortization of intangible assets (224 ) Reorganization (costs) credits (928 ) Other income and gains (losses) on investments 404 Income before income taxes $ 5,745 Project Products Research Consulting Consolidated Three Months Ended September 30, 2014 Research services revenues $ 50,622 $ — $ — $ 50,622 Advisory services and events revenues 2,310 10,925 11,506 24,741 Total segment revenues 52,932 10,925 11,506 75,363 Segment expenses 8,298 13,012 7,590 28,900 Contribution margin (loss) 44,634 (2,087 ) 3,916 46,463 Selling, marketing, administrative and other expenses (41,079 ) Amortization of intangible assets (530 ) Reorganization (costs) credits 71 Other income and gains (losses) on investments 127 Income before income taxes $ 5,052 Project Products Research Consulting Consolidated Nine Months Ended September 30, 2015 Research services revenues $ 156,667 $ — $ — $ 156,667 Advisory services and events revenues 12,763 31,454 31,867 76,084 Total segment revenues 169,430 31,454 31,867 232,751 Segment expenses 27,799 38,467 20,544 86,810 Contribution margin (loss) 141,631 (7,013 ) 11,323 145,941 Selling, marketing, administrative and other expenses (126,120 ) Amortization of intangible assets (669 ) Reorganization (costs) credits (4,433 ) Other income and gains (losses) on investments 578 Income before income taxes $ 15,297 Project Products Research Consulting Consolidated Nine Months Ended September 30, 2014 Research services revenues $ 153,737 $ — $ — $ 153,737 Advisory services and events revenues 15,161 37,573 24,910 77,644 Total segment revenues 168,898 37,573 24,910 231,381 Segment expenses 28,543 40,386 19,705 88,634 Contribution margin (loss) 140,355 (2,813 ) 5,205 142,747 Selling, marketing, administrative and other expenses (127,300 ) Amortization of intangible assets (1,605 ) Reorganization (costs) credits (1,817 ) Other income and gains (losses) on investments 222 Income before income taxes $ 12,247 |